[77] Justin McGill on the Importance of Visibility as a Founder

[77] Justin McGill on the Importance of Visibility as a Founder

 
 
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Jordan is on the road and in today’s episode Brian is joined by Justin McGill.  In December 2014 Justin took on a challenge to launch a business in 24 hours and from that, LeadFuze, an email prospecting and lead generation service was born.  Justin also co-hosts the Zero to Scale podcast about bootstrapping startups to $20k a month and beyond, and also documents Justin’s journey with LeadFuze.

Justin talks about the importance of setting public goals.  When he launched his current endeavor he set a goal of $1,000/mo in recurring revenue within 30 days.  The first two weeks which hit over the Christmas holiday were slow, but he achieved his goal and currently LeadFuze has grown to $18,000/mo.

Brian and Justin discuss the importance of having a visible public goal for your business as a way to motivate yourself and identify a success method with a revenue number and a deadline to reach it.  Additionally, being transparent holds you accountable.

Justin also discusses:

  • His background and how he drew on that to start LeadFuze
  • How he applied what he knew from a marketing perspective to his own business.
  • How a “done for you” concept in a software product is a win.
  • Why his involvement in entrepreneurship communities is important to him and those he interacts with and the value of having conversations with like-minded people.
  • How his podcast has helped his business.

Contact Justin through his email, justin@leadfuze.com or at justinmcgill.net or on Twitter @Jus10McGill   and check out the podcast he co-hosts, Zero to Scale.

If you liked today’s show,  Brian and Jordan would appreciate if you could leave a  review in iTunes.

  • thanks Brian and Justin for this podcast, like you guys I could listen to and talk about this all day…focused on the visibility of the founder (or business) part towards the end – as a web developer experiencing hands-on the power of open source community (ie PHP) , could this transparency (openness) of growing a SaaS business benefit the same way the PHP community does with an open source community growing a software product?

    • I think so – it helps build trust and credibility in what you offer. People feel comfortable that you are in it for the long haul.