Welcome to Bootstrapped Web, Episode 79. Today Brian is away, but I’m excited to welcome Keith Perhac to the show. Keith is the Founder and CTO of Summit Evergreen, an online membership software platform that makes it easy to create beautiful online courses and membership sites. Keith and Jordan discuss how it isn’t always easy to find information products that are well organized and curated from people you trust. According to Keith, online courses take information and package it into a continued narrative. He explains what online course programs offer that ebooks don’t and why more people are becoming more and more interested in the format.
Keith runs down three steps somebody should consider in deciding on a topic for an online course:
- Base your course content on your area of expertise and the place where you are a problem solver
- The importance of selecting something you are interested in so it lasts you beyond the initial offering
- Don’t assume that what you know isn’t valuable
Keith advises a launch process before any of the course work is started. Among other things, it will allow you to gauge interest and build trust right from the start. The launch process needs to include a landing page with information about the course and an opt-in form.
As far as what’s succeeding with online courses, Keith says video is dominating and he explains it in greater detail. Keith also has some advice that draws on feedback from users and a journal page and process that allows users to feel supported and have a positive lasting impression about the course.
If you’ve been wanting to find out more about developing your own online course, check out Summit Evergreen.
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