[99] Updates De-Bottlenecking, Productize Relaunch, & Firing a Client

[99] Updates De-Bottlenecking, Productize Relaunch, & Firing a Client

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It’s time for an update episode and we can say the new year is off to a really busy start for both of us. Brian is still traveling with his family and has some podcast interviews lined up soon. Jordan has returned home from Florida and has begun integrating new work habits into his routine. We both have an interesting update to share, but with different outcomes.

Brian’s update:

  • Heading to Colorado.
  • Preparing for Big Snow Tiny Con at both locations (Colorado and Vermont,)
  • Just completed a Productized Webinar
  • Launching a podcast series about Productized.
  • Audience Ops had a great December, but has slowed a bit in January.
  • Why Brian won’t do rushed jobs.

Jordan’s update:

  • Creating a bottleneck within the business. The team is trying to figure out how to fix the situation.
  • Business was slow in December, but has picked in January
  • Jordan and his team are reexamining their pricing and marketing strategies.
  • Lessons from Predictable Revenue.

Mentioned in this podcast:


Big Snow Tiny Con.


Tropical MBA

Greg Hickman

Audience Ops

Lead Pages



Convert Kit

Predictable Revenue, by: Aaron Ross

As always, thanks for tuning in. Head here to leave a  review in iTunes.


  • Craig Hewitt

    you guys are crazy in my head. felt like i was nodding my head the entire show today. glad to hear I’m not alone in some of these struggles. amazing how even though the product you deliver are so different the business fundamentals are really pretty similar. rock on!

    • I think the feeling is mutual when I tune into your shows Craig! These podcasts are like mastermind groups broadcast at scale.

  • Great show – lots of good relevant topics for the businesses I launch.

    One thought for Brian: you could have taken your conclusions even further from the “firing the client” scenario. I involuntarily cringed when I heard you describe “skipping the QA” process, and letting the client know that the quality will be lower than usual. These are two things we should never do, because (1) our work goes out into the world and has a life of its own. It’s our calling card, and how we’ll be judged. (2) The client always wants the highest quality, even if they say they don’t — as you found out.

    • You’re totally right. And we’ve never skipped the QA process for any client before (and we won’t in the future either) for that very reason. It’s also why I recommended against skipping QA multiple times, but the client persisted, and not surprisingly, wasn’t happy in the end. Lesson learned.