That’s an interview show where Brian invites business owners who are scaling with systems, processes, and teams — Primarily those in productized services, but he also speaks to SaaS founders who are pairing services with their software.
It’s a different format than Bootstrapped Web, and if it sounds interesting, you can subscribe here or search for “Productize Podcast” in your pod catcher.
Also, Brian will be hosting some live online hangout events this year, all to be announced through the Productize Podcast.
Bootstrapped Web aint going anywhere! Jordan and Brian will continue to drop new episodes every Thursday morning… errr… Most Thursdays.
 Brecht Palombo on Longterm Travel as an Entrepreneur
Brecht and his family left their New Hampshire home and headed out in an Airstream to Austin, Texas. The trip to Austin developed into a plan to be on the road for almost a year. In addition to Texas, their stops included Southern California, Oregon, Idaho. They are back in New Hampshire and planning to hit the road again in about two weeks.
Jordan and his family left New York and flew to San Francisco. Their stops included Berlin, Germany and Denver, Seattle, Portland and Miami. They settled in Portland and have been there for about two years.
Brian and his family are preparing for their trip. They plan to hit the road in September and travel around the country for most of the first year before traveling internationally. They’ll use airbnb for scheduling places to stay.
Travel topics covered include:
• Purging yourself of excess belongings before your trip
• Heavy duty research before you leave and while traveling
• If you need to get your business to a certain state before you leave
• Coworking spaces and how to spend less time working
• Traveling with kids
• Dealing with the pushback from family and friends
Jordan says being an entrepreneur allows you to live an exceptional life and travel brings you closer to your goals for that life. Brecht says that when getting pushback, you should discount what others say about your travel plans, it has no bearing on how it will go for you. He would rather regret having done something than not having done something.
 Product vs. Marketing. Which to Focus on Right Now?
There’s a never-ending battle between Product and Marketing. Where to focus your time and limited resources? There’s never a straightforward answer, but it’s an issue we all have to address on a daily basis.
This week we’re diving into the subject.
Check it out:
Continuing to focus on tweaking my sales funnel. Changed our “middle step” from consultation to register for a live demo (webinar).
Updating credit card info on everything.
I’m hacking the shit out of my outbound sales process. Very excited to let things run in February and measure along the way and then refine it moving forward.
In This Episode…
The balance between working on the product vs. working on marketing:
How do you know the product or the marketing is slipping and needs more attention?
How do you justify the investment into product when it doesn’t directly impact sales?
Is one more important than the other?
Focusing on your strengths vs. investing in weaknesses?
How do you cover product or marketing when you don’t have the resources (money, time, skills)?
Here’s a truth we don’t often admit: working with other people will increase our odds of success. Deal with it.
Today we talk about how solo founders can leverage other people to achieve their goals. Whether you’re trying to launch a product, get traction, or grow faster, working with other people will almost certainly help you make it happen.
Check it out:
Looking to hire a developer.
Firing up a new sales funnel… Lots of pieces to work out.
Finally back in Portland!
I’m looking for a CTO, ideally in the Portland area.
In This Episode…
How to leverage other people as a Solo Founder:
Think beyond yourself and your skills.
ROI of investing in people… What will YOU get to do with more free time?
Getting to launch…
Contractors on project basis.
Find a developer to build it in exchange for a piece of the business.
Get a marketer to drum up demand in exchange for partnership.
YOU need to make this happen – if you can’t do it you’re in trouble.
Do not sit and wait for things to happen.
Understand that your performance now will dictate your options later – act like you’re being watched by an outsider because you probably will be.
Hourly employees / part-time to full time.
Selling the dream to people that you can’t currently afford to hire.
What’s in it for them?
Work on challenging projects
Realize that you have more options than you think you do.
Giving away equity in the business
Giving a share of revenue
Going into debt
Providing less experienced people a place to develop their skills