What Now?

What Now?

 
 
00:00 / 00:51:08
 
1X
 

Brian and Jordan are holed up in their houses, podcasting in the time of Corona. There were pre-Corona episodes, and now our first post-Corona episode. Having heard some of our colleagues’ podcasts, it is apparent when these episodes were recorded: pre-Coronavirus and post (or in the time of) the Coronavirus. 

We’re not just talking about the virus itself during this episode, however. This week, we’re talking about our laundry list of things we need to juggle, what good can come from this, what will the coronavirus do to the economy and what has it already done, and what will this mean for consumerism? We also go over Brian’s other podcast and Jordan’s biggest worries about Carthook and the coronavirus.

Here are today’s conversation points:

  • What good can come from this?
  • “On a scale of 1 – 10, how worried are you?”
  • When the reality of the virus hit us and our families
  • How has ProcessKit and Carthook done in the midst of the virus
  • Trends we have seen so far
  • The future of (Brian’s) online communities and online courses
  • The Product Highs Podcast and looking for a podcast producer
  • Jordan’s biggest worries about the coronavirus
  • Acknowledging the downside while pursuing the upside
  • How Brian juggles multiple projects.
  • The perks of diversification
  • What will happen to these habits after the Coronavirus goes away?
  • What does that mean for consumerism?
  • What sorts of leaders we need in this type of crisis
  • Wash your hands people. Stay inside.

Resources/Links:

The Daily Podcast, The New York Times

PodcastMotor

LemonPie.fm

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

What is Marketing?

What is Marketing?

 
 
00:00 / 00:48:58
 
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Two weeks in a row! How much can happen in a week? We’re back behind the mic today and we’re talking all about marketing and company culture. We talk about how straight forward the eCommerce marketing pitch used to be and about word-of-mouth marketing and what that can mean about your product. We also cover different company culture styles and what’s healthy when it comes to personnel changes, group lunches, and talking about the boss behind his back. 

Here are today’s conversation points:

  • Sharing information with investors
  • Leadership within a company and the changing of roles
  • The advantage of positioning
  • Training new members of the team and personnel changes
  • Word-of-mouth marketing
  • “What playbook are we supposed to follow?”
  • What the paid media cost structure looks like
  • ROI promises and faith
  • The sales and marketing relationship in a business
  • Various marketing techniques
  • The new AudienceOps sales role
  • Sales as a skillset and thinking like an owner
  • Sports team versus family-style company culture
  • How transparent should you be in a company when it comes to letting personnel go?

Resources/Links:

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Viruses and Positioning

Viruses and Positioning

 
 
00:00 / 00:52:07
 
1X
 

Brian and Jordan are back and feeling a little better from last week. We’re touching on the coronavirus and how it pertains to the economy and how it affects our businesses and conferences in the near future. We’re also talking about the stories in our heads, having renewed energy about our businesses, positioning, prioritizing, and general updates.

Here are today’s conversation points:

  • Preparations for emergencies
  • Jordan talks about the stories in his head
  • Going back and listening to old episodes of BW
  • Brian updates us on positioning
  • Brian’s talks at BigSnowTInyConf and how he felt about it
  • Rewriting web-copy and new/evolving features for ProcessKit
  • Climbing “hills” and seeing progress and new hurtles
  • The rise of Zapier
  • The possibility of the economy getting derailed because of the coronavirus
  • Prioritizing projects and elements of those projects

Resources

Zapier

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Sales and Therapy

Sales and Therapy

 
 
00:00 / 00:35:31
 
1X
 

We’re are both back after a couple weeks off the mic. Today we’re talking about therapy sessions, the amount of stress and pain in entrepreneurial careers, business trips, leaks and waiting times, solving puzzles, and sales. When is a good time to start removing yourself from different positions in your business so you can start focusing on what does need your attention? How do we deal with work-related stress when we’re the ones putting ourselves in those positions?

Here are today’s conversation points:

  • “Therapy” with Brian and Jordan
  • Recap of the last few weeks
  • Personal and professional stresses
  • Sales goals and removing ourselves from the sales roles
  • Brian’s new AudienceOps salesperson
  • Sales techniques and answering questions
  • How do you do a sales campaign?
  • Solving problems
  • Brian’s new developer

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Culture & Onboarding

Culture & Onboarding

 
 
00:00 / 00:59:49
 
1X
 

Brian and Jordan are back for the third week in a row. We talk about their plans for the next couple of weeks (Slovania and BigSnowTinyConf). We also go through a few current and upcoming updates. We pose a few questions including, when you have a new product, do you take longer and make base features, or differentiate first? How do you feel about working remotely or working in a coworking space with other people? Do you hire an individual freelancer or go to an agency?

Here are today’s conversation points:

  • Dealing with hurdles as an entrepreneur
  • The great things about micro confs and small conferences
  • Jordan’s team shifting and upcoming changes
  • Brian’s timing with shutting off self-sign-up
  • Brian’s new demos
  • Brian’s new developer and small updates 
  • Jordan’s weekly demos: where are your shortfalls?
  • Remote versus office work
  • The resiliency of hard workers and keeping a balance at work
  • Jordan’s buckets for Carthook

Resources

BigSnowTinyConf, website

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Positioning and Profitability

Positioning and Profitability

 
 
00:00 / 00:53:03
 
1X
 

We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

Here are today’s conversation points:

  • Looking back one last time on 2019
  • Jordan is shifting from a direct-response mindset to a brand awareness mindset
  • Brian’s contemplative train ride and mini-retreat
  • The importance of tags, naming, and positioning
  • Jordan’s visual representation of profitability
  • Bringing in new team members
  • Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Back At It

Back At It

 
 
00:00 / 00:57:40
 
1X
 

Today we’re talking about getting back to work after the holiday “festivities”, the inability to unplug, slowing down in December, the themes that ran through 2019, and what our themes for 2020 will be.

Here are today’s conversation points:

  • What to do when you can’t unplug your brain
  • Slumps around the holidays
  • 2019 was a rebuilding year for Jordan and 2020 seems to have a theme of marketing
  • Brian was marinating in anticipation for 2020
  • How Jordan was able to noodle while he and his team were on a break
  • Where Brian is going to put his focus in 2020
  • Jordan’s newest product lead, Jessica
  • What Brian is going to ponder over during his one-man retreat

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Marketing Plans for 2020

Marketing Plans for 2020

 
 
00:00 / 00:50:42
 
1X
 

Brian and Jordan are back! We talk about holiday plans, the work-from-home life and coworking spaces, seeing and working with other human beings, spending all of our money at Starbucks, and the latest in marketing techniques. We talk about our past marketing mistakes and what went well, as well as what we plan on doing in the future.

Here are today’s conversation points:

  • Sunrise and Audience Ops stats
  • Brian’s Explainer Video Series
  • Case studies content: testimonials, and interviews
  • Audience Ops team changes/shifting
  • What to do to help a team member complete a transition from one job to another
  • Black Friday stats for Carthook
  • Process Kit stats
  • Carthook marketing
  • SEO and content focus for 2020
  • Process Templates for Process Kit

Resources

SunriseKPI 

Audience Ops Case Studies 

Making an Explainer Video Series 

ProcessKit  

Carthook  

Out of Beta podcast  

Rework Podcast with DHH and Dave Teare  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Marketing Loose Ends & Funding Gaps

Marketing Loose Ends & Funding Gaps

 
 
00:00 / 00:41:34
 
1X
 

Jordan and Brian are back behind the mic before Thanksgiving. Jordan talks about how great it feels to be unnecessary (at work) and various B-to-B and B-to-C marketing techniques. Brian talks about kits, his “new trialers”, and Processkit updates. They also talk about one of DHH’s Tweet-rants and what they’re grateful for.

Here are today’s conversation points:

  • ProcessKit’s kits (process templates)
  • Marketing techniques
  • Brian’s “new trial” experiences
  • Brian’s to-do list
  • DHH’s rant on profit and funding
  • Brian’s metrics dashboard
  • More work with SunriseKPI

Resources Mentioned:

ProcessKit

Carthook

DHH’s Tweet

Sunrise KPI

As always, thanks for tuning in. Head here to leave a review on iTunes.

Post-Launch & Code Freezes

Post-Launch & Code Freezes

 
 
00:00 / 00:31:12
 
1X
 

Today we’re live and in a rush since Jordan has to take his kids to lunch on their off-day! 

We talk about post-Halloween shenanigans, Brian’s 37th birthday (at least, he’s not 40), the stats and news from Process Kit’s launch, capturing the creative process, and Jordan’s code freeze. 

We also talk about how to capture the creative process at its peak and how we can analyze that data to gain information for the future.

Here are today’s conversation points:

  • ProcessKit Launch
  • The difference in feedback from post-launch and early-adopters
  • LastPass vs. 1Password
  • New ProcessKit website
  • Capturing the creative process
  • The switch from open trials to application demos
  • Brian’s webinar and his to-do list
  • When to listen to resistance
  • Code freezes

Resources Mentioned:

ProductHunt

LastPass

1Password

New ProcessKit website

As always, thanks for tuning in. Head here to leave a review on iTunes.