Today you’ll hear my interview with Kelly Azevedo, from She’s Got Systems. Kelly is a “systems engineer” who consults / coaches entrepreneurs on how they can systemize and grow their business.
But what I wanted to learn from Kelly was how she systemizes and scales up her business, as a consultant who sells coaching packages and now adding a line of information products, which are courses on systemizing.
I know first-hand how difficult it is to scale up a consultancy when the product that you sell is your actual face-time with clients. But Kelly seems to be doing a great job, putting the necessary team in place to help her actually grow her consultancy.
I’m going to be honest, these interviews that I do here on Bootstrapped Web are actually for selfish reasons. I invite people on because I want to pick their brains about things that I’m personally curious about and want to apply these lessons in my own business. Of course, it’s all here so you can benefit too.
So as some of you know, I spent most of 2013 working solely on products, but I’m actually now starting to make a return to consulting. Believe it or not, I kinda missed it, and that was certainly a surprise for me. But this time around, I’m doing things differently. I’m focusing much more on helping startups not only with design but with strategy and marketing. Part of my goal for Consulting 2.0 as I’m starting to call it, is I’m aiming to grow my team, and just grow the business.
So I was excited to have Kelly on to hear about how she’s done that with She’s Got Systems. It’s kind of a long interview, but there are lots of insightful takeaways so be sure to stay tuned through to the end.
1. Kelly talked about how everything that happens in between her coaching sessions with clients is now systemized and handled by her team. So she has put the necessary team members in place to handle all of the things that she’d rather not handle, so that she can focus her time solely on the creative aspects of what she does, like forming strategies for her clients. That makes her more effective at what she does, and of course makes her job much more enjoyable.
2. The power of networking and joining networking organizations. When I asked Kelly about how she landed a spot in the New York Times and all of these other publications, she credited a networking group that she’s a member of. It’s so important to seek out groups like these and get out there and network. Don’t stay locked up in your office every day, with your head down, buried in code. Do some networking. You never know, you could end up with a writeup in the New York Times!
3. Did you notice how Kelly was totally on her game in this interview? What I mean is, she spoke clearly about her business, driving home the value that she brings to her clients. Obviously, she has done quite a few interviews like these, but it really shows how much care and preparation she has put into how she communicates what she does. From her elevator pitch at the beginning, to the way she frames her answers in a clear, meaningful way. Awesome job Kelly, and the takeaway for the rest of us is to take time to prepare and hone how you talk about your business.