Continuous Adjustments

Continuous Adjustments

 
 
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Jordan and Brian are back in the studio. Today the main focus is on the continuous adjustments needed in the software industry. They also quickly cover the trend of SaaS companies doing conferences and community-based marketing. Jordan talks about how great Carthook is doing, productivity challenges, goals for the future, some exciting, secret news for the future, and Carthook’s amazing director of communications. Brain talks about presenting at CaboPress, the possibility of meetups for his team, and his new developer.

Here are today’s conversation points:

  • CaboPress
  • The Future of Carthook
  • Productivity challenges
  • The role of a director of communications
  • Brian’s new developer
  • Changes in expectations
  • Founder concerns
  • MicroConf survey
  • Onboarding challenges with ProcessKit

Resources Mentioned:

CaboPress

MicroConf

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Never Enough MRR

Never Enough MRR

 
 
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Jordan and Brian are back to a regular podcasting schedule. Brian spent the weekend at a retreat/mastermind group at Martha’s Vineyard. Meanwhile, Jordan was at the Striped Conference. After a quick update, Jordan and Brian talk about the latest episode of a great podcast, MRR, and the latest news on both of their businesses.

Here are today’s conversation points:

  • Why Mini-Conferences are great
  • The Stripe Conference in San Francisco
  • Brian’s new assistant from S. Africa and why he loves hiring remotely
  • The Build Your SaaS episode: “How much MRR is enough?”
  • Plateauing MRR means declining
  • The fuel to burn to get to that growth rate
  • Guidance versus a Designer
  • Jordan getting his hands dirty in the product

Resources Mentioned:

Stripe Conference

How Much MRR Is Enough?

MailChimp

As always, thanks for tuning in. Head here to leave a review on iTunes.

Learning Rails vs. Laravel / Branding / Education Marketing

Learning Rails vs. Laravel / Branding / Education Marketing

 
 

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Summer is in full swing and we are back from our individual vacations. We discuss our businesses and our personal roadmaps for Carthook and Audience Ops. We vent about developing frustrations and we do an armchair quarterbacking session for ConvertKit’s new branding strategy.

Brian updates the audience on his coding education adventure. Jordan shares his experience with Stripe and their partner program. He also discusses a new website and funnel design he is exploring the Carthook team. Tune in for today’s episode about coding, branding, and moving in new directions.

Here are today’s conversation points:

  • Why Brian hasn’t set any goals for this year.
  • Jordan’s frustrations about feature development.
  • The new roadmap for Ops Calendar.
  • Brian’s coding lessons and what he has learned.
  • The difference between Rails and Laravel.
  • Why Brian switched back to Rails.
  • PHP vs. Rails and what it tells you about the business.
  • Jordan’s feedback for Stripe.
  • Armchair quarterbacking for Nathan Berry’s Seva.
  • Carthook’s new branding strategy.
  • Our mutual need for an educational product.

Resources Mentioned Today:

Audience Ops

Carthook

ConvertKit

Laravel

Productize & Scale

Practicing Rails by Justin Weiss

One Month

Stripe

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Winning Time Back / (Not) Moving Offices / Learning to Code

Winning Time Back / (Not) Moving Offices / Learning to Code

 
 

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It is summertime! We have some great travel plans in the works, but before we pack our bags we want to celebrate the small victories we have seen in our businesses.

Audience Ops podcasting is really starting to take off. Brian rehashes the road he took to get to this point and where he hopes it will to in future. He also updates the audience on Productize and shares some feedback he is putting to good use.

Jordan is experiencing some wild growth and is ready to ride this wave to wherever it might go. He shares a lesson about opening up decisions to the whole office and why it isn’t always a good idea.

It’s going to be a great summer! Tune in and join us!

Here are today’s conversation points:

  • Jordan and Brian discuss their summer travel plans.
  • Travel tips Brian learned from a guest on his podcast.
  • Jordan’s disappointing decision and why he decided the way he did.
  • An update on the Audience Ops podcasting service.
  • The difference between the blogging service and the podcasting service.
  • Carthook’s recent boost in activity.
  • Why Jordan’s new process is so successful and there is a boost.
  • What a great designer does for your product.
  • The feedback Brian is getting regarding his Productize funnel and how it has improved.
  • Why Brian doesn’t offer a payment plan.
  • Jordan’s coaching update.
  • Our struggles with diet and fitness.
  • Brian’s Laravel update.

Resources Mentioned Today:

Audience Ops

Audience Ops Podcasting Service

Carthook

LaraCast

Productize

Productize Podcast

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Playing the Long Game

Playing the Long Game

 
 

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We kick off our new format with Ian Landsman. Ian is the founder of Userscape and Helpspot. He has been working in the bootstrapped world since 2004. On today’s episode we discuss what it means to “play the long game.”

We share our plans for Carthook and Audience Ops. Ian offers his personal view on the long game and what it means to him. We discuss all the aspects of making decisions for the long term in business.

The topics we covered today are below:

  • How to find “long game” ideas
  • How money can force a commitment
  • How to hire the right people
  • Brian’s long term plan for Audience Ops
  • Brian on Zero to Scale
  • What the term “scaling” means
  • Selling a one time product vs. selling a recurring service
  • Jordan’s long term plan for Carthook
  • Venture capital vs. bootstrapping
  • JD Graffam’s business approach
  • The “long game” from an investment perspective

Resources Mentioned Today:

Ian’s Twitter

Userscape

Bootstrapped FM

Carthook

Audience Ops

JD Graffam

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[78] Changing the Course of Our Businesses

[78] Changing the Course of Our Businesses

 
 

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Welcome to Episode 78 of Bootstrapped Web.  Today we are both very excited to bring some major updates in our businesses.  It’s very fortunate that we both are finally able to discuss these topics in detail, as both have to come close in the last couple of weeks.

Both of these announcements break the typical mold of what we have historically considered to be a “Bootstrapped” business.  In this way, they are going to change the trajectory of not just their respective businesses, but also of the entrepreneurial journey that Jordan and Brian will embark upon in the future.

These last few months have been great learning lessons for us, and we are excited to share these lessons with you.  The tagline of the show “This is the show for you, the founder who learns by doing” certainly applies to these latest developments in the business, and we hope that some of these insights help you bring your businesses along to the next level too.

If you liked today’s show,  Brian and Jordan would appreciate if you could leave a review in iTunes.