Culture & Onboarding

Culture & Onboarding

 
 
00:00 / 00:59:49
 
1X
 

Brian and Jordan are back for the third week in a row. We talk about their plans for the next couple of weeks (Slovania and BigSnowTinyConf). We also go through a few current and upcoming updates. We pose a few questions including, when you have a new product, do you take longer and make base features, or differentiate first? How do you feel about working remotely or working in a coworking space with other people? Do you hire an individual freelancer or go to an agency?

Here are today’s conversation points:

  • Dealing with hurdles as an entrepreneur
  • The great things about micro confs and small conferences
  • Jordan’s team shifting and upcoming changes
  • Brian’s timing with shutting off self-sign-up
  • Brian’s new demos
  • Brian’s new developer and small updates 
  • Jordan’s weekly demos: where are your shortfalls?
  • Remote versus office work
  • The resiliency of hard workers and keeping a balance at work
  • Jordan’s buckets for Carthook

Resources

BigSnowTinyConf, website

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Positioning and Profitability

Positioning and Profitability

 
 
00:00 / 00:53:03
 
1X
 

We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

Here are today’s conversation points:

  • Looking back one last time on 2019
  • Jordan is shifting from a direct-response mindset to a brand awareness mindset
  • Brian’s contemplative train ride and mini-retreat
  • The importance of tags, naming, and positioning
  • Jordan’s visual representation of profitability
  • Bringing in new team members
  • Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Back At It

Back At It

 
 
00:00 / 00:57:40
 
1X
 

Today we’re talking about getting back to work after the holiday “festivities”, the inability to unplug, slowing down in December, the themes that ran through 2019, and what our themes for 2020 will be.

Here are today’s conversation points:

  • What to do when you can’t unplug your brain
  • Slumps around the holidays
  • 2019 was a rebuilding year for Jordan and 2020 seems to have a theme of marketing
  • Brian was marinating in anticipation for 2020
  • How Jordan was able to noodle while he and his team were on a break
  • Where Brian is going to put his focus in 2020
  • Jordan’s newest product lead, Jessica
  • What Brian is going to ponder over during his one-man retreat

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Post-Launch & Code Freezes

Post-Launch & Code Freezes

 
 
00:00 / 00:31:12
 
1X
 

Today we’re live and in a rush since Jordan has to take his kids to lunch on their off-day! 

We talk about post-Halloween shenanigans, Brian’s 37th birthday (at least, he’s not 40), the stats and news from Process Kit’s launch, capturing the creative process, and Jordan’s code freeze. 

We also talk about how to capture the creative process at its peak and how we can analyze that data to gain information for the future.

Here are today’s conversation points:

  • ProcessKit Launch
  • The difference in feedback from post-launch and early-adopters
  • LastPass vs. 1Password
  • New ProcessKit website
  • Capturing the creative process
  • The switch from open trials to application demos
  • Brian’s webinar and his to-do list
  • When to listen to resistance
  • Code freezes

Resources Mentioned:

ProductHunt

LastPass

1Password

New ProcessKit website

As always, thanks for tuning in. Head here to leave a review on iTunes.

Product Brain vs Marketing Brain

Product Brain vs Marketing Brain

 
 
00:00 / 00:41:16
 
1X
 

Brian and (a sick) Jordan are back talking about upcoming Halloween festivities, what they missed out on by missing MicroConf (in Croatia), their thoughts on SEO, product vs. marketing, new podcasting ideas, and the new ProcessKit website.

Here are today’s conversation points:

  • MicroConf in Croatia
  • The importance of SEO
  • Brian’s marketing push and Launch Workshop (on November 5th)
  • Focus on product or marketing?
  • Producing videos for landing pages and onboarding
  • The proliferation of bootstrap community podcasts
  • Jordan’s idea of an audio version of Twitter 
  • “Choosy little b*stards”
  • The new ProcessKit website
  • Brian’s goals for the next few months
  • Template marketing

Resources Mentioned:

MicroConf

New ProcessKit website

Brian’s Launch Workshop

Build Your SaaS Podcast 

Kalen Jordan’s Podcast, Kalencast

Briefs.FM

As always, thanks for tuning in. Head here to leave a review on iTunes.

Continuous Adjustments

Continuous Adjustments

 
 
00:00 / 00:40:02
 
1X
 

Jordan and Brian are back in the studio. Today the main focus is on the continuous adjustments needed in the software industry. They also quickly cover the trend of SaaS companies doing conferences and community-based marketing. Jordan talks about how great Carthook is doing, productivity challenges, goals for the future, some exciting, secret news for the future, and Carthook’s amazing director of communications. Brain talks about presenting at CaboPress, the possibility of meetups for his team, and his new developer.

Here are today’s conversation points:

  • CaboPress
  • The Future of Carthook
  • Productivity challenges
  • The role of a director of communications
  • Brian’s new developer
  • Changes in expectations
  • Founder concerns
  • MicroConf survey
  • Onboarding challenges with ProcessKit

Resources Mentioned:

CaboPress

MicroConf

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Never Enough MRR

Never Enough MRR

 
 
00:00 / 00:47:42
 
1X
 

Jordan and Brian are back to a regular podcasting schedule. Brian spent the weekend at a retreat/mastermind group at Martha’s Vineyard. Meanwhile, Jordan was at the Striped Conference. After a quick update, Jordan and Brian talk about the latest episode of a great podcast, MRR, and the latest news on both of their businesses.

Here are today’s conversation points:

  • Why Mini-Conferences are great
  • The Stripe Conference in San Francisco
  • Brian’s new assistant from S. Africa and why he loves hiring remotely
  • The Build Your SaaS episode: “How much MRR is enough?”
  • Plateauing MRR means declining
  • The fuel to burn to get to that growth rate
  • Guidance versus a Designer
  • Jordan getting his hands dirty in the product

Resources Mentioned:

Stripe Conference

How Much MRR Is Enough?

MailChimp

As always, thanks for tuning in. Head here to leave a review on iTunes.

Learning Rails vs. Laravel / Branding / Education Marketing

Learning Rails vs. Laravel / Branding / Education Marketing

 
 

00:00 / 00:40:51
 

1X

 

Summer is in full swing and we are back from our individual vacations. We discuss our businesses and our personal roadmaps for Carthook and Audience Ops. We vent about developing frustrations and we do an armchair quarterbacking session for ConvertKit’s new branding strategy.

Brian updates the audience on his coding education adventure. Jordan shares his experience with Stripe and their partner program. He also discusses a new website and funnel design he is exploring the Carthook team. Tune in for today’s episode about coding, branding, and moving in new directions.

Here are today’s conversation points:

  • Why Brian hasn’t set any goals for this year.
  • Jordan’s frustrations about feature development.
  • The new roadmap for Ops Calendar.
  • Brian’s coding lessons and what he has learned.
  • The difference between Rails and Laravel.
  • Why Brian switched back to Rails.
  • PHP vs. Rails and what it tells you about the business.
  • Jordan’s feedback for Stripe.
  • Armchair quarterbacking for Nathan Berry’s Seva.
  • Carthook’s new branding strategy.
  • Our mutual need for an educational product.

Resources Mentioned Today:

Audience Ops

Carthook

ConvertKit

Laravel

Productize & Scale

Practicing Rails by Justin Weiss

One Month

Stripe

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Winning Time Back / (Not) Moving Offices / Learning to Code

Winning Time Back / (Not) Moving Offices / Learning to Code

 
 

00:00 / 00:52:04
 

1X

 

It is summertime! We have some great travel plans in the works, but before we pack our bags we want to celebrate the small victories we have seen in our businesses.

Audience Ops podcasting is really starting to take off. Brian rehashes the road he took to get to this point and where he hopes it will to in future. He also updates the audience on Productize and shares some feedback he is putting to good use.

Jordan is experiencing some wild growth and is ready to ride this wave to wherever it might go. He shares a lesson about opening up decisions to the whole office and why it isn’t always a good idea.

It’s going to be a great summer! Tune in and join us!

Here are today’s conversation points:

  • Jordan and Brian discuss their summer travel plans.
  • Travel tips Brian learned from a guest on his podcast.
  • Jordan’s disappointing decision and why he decided the way he did.
  • An update on the Audience Ops podcasting service.
  • The difference between the blogging service and the podcasting service.
  • Carthook’s recent boost in activity.
  • Why Jordan’s new process is so successful and there is a boost.
  • What a great designer does for your product.
  • The feedback Brian is getting regarding his Productize funnel and how it has improved.
  • Why Brian doesn’t offer a payment plan.
  • Jordan’s coaching update.
  • Our struggles with diet and fitness.
  • Brian’s Laravel update.

Resources Mentioned Today:

Audience Ops

Audience Ops Podcasting Service

Carthook

LaraCast

Productize

Productize Podcast

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Playing the Long Game

Playing the Long Game

 
 

00:00 /
 

1X

 

We kick off our new format with Ian Landsman. Ian is the founder of Userscape and Helpspot. He has been working in the bootstrapped world since 2004. On today’s episode we discuss what it means to “play the long game.”

We share our plans for Carthook and Audience Ops. Ian offers his personal view on the long game and what it means to him. We discuss all the aspects of making decisions for the long term in business.

The topics we covered today are below:

  • How to find “long game” ideas
  • How money can force a commitment
  • How to hire the right people
  • Brian’s long term plan for Audience Ops
  • Brian on Zero to Scale
  • What the term “scaling” means
  • Selling a one time product vs. selling a recurring service
  • Jordan’s long term plan for Carthook
  • Venture capital vs. bootstrapping
  • JD Graffam’s business approach
  • The “long game” from an investment perspective

Resources Mentioned Today:

Ian’s Twitter

Userscape

Bootstrapped FM

Carthook

Audience Ops

JD Graffam

As always, thanks for tuning in. Head here to leave a  review in iTunes.