How to Raise Prices, Outsourcing, and Other Listener Questions
In this week’s show we take listener questions about raising prices, validating product ideas, automating lead gen, and more.
Check it out:
It’s crunch time, and it’s getting a little stressful. I am planning to open my course, Productize, on October 21st. But I have A LOT to do in order to make that happen. Namely, produce all of the lesson videos. So I’m working later than I usually do, and spending some weekends in the office to make it happen.
Once this is launched, I want to take a short break at the end of October to regroup and refresh. Then dive back into Restaurant Engine in November.
Focused on CartHook and making progress on multiple fronts. New features being built, hiring a developer to build new shopping cart integrations, and I’m spending my time on sales and marketing.
Staying focused on CartHook until the marketing systems are in place, but doing a lot of thinking about the consulting front. Developing my strategy for shorter term revenue that combines consulting with an online course.
In This Episode…
Matt Medeiros of Matt Report asked about the upcoming product launch of Conductor, a WordPress plugin (that looks amazing, btw).
This episode is all about Webinars. We all hear about webinars and how effective they can be and we watch some people make an absolute killing using them. In this episode we talk about why to use them, how to use them, and how we plan on using them in the future.
Starting to pay more attention to other’s marketing tactics and actually study them by taking notes.
Subscribing to email launch sequences then reviewing them
I discovered how to Pin a Tweet to my Twitter profile. So I created a tweet, which promotes my free crash course in Productizing, included a big banner image on it, and then Pinned it to my profile. Now anyone who views my profile sees this. Big spike in opt-ins this week, we’ll see if it’s permanent.
Keeping the momentum going from the previous few weeks – really working my ass off to take full advantage of every opportunity that comes up
Really enjoying the narrowed focus on CartHook now and it’s starting to pay off
Been taking a page out of Brian’s book and planning things out over the next few months instead of seeing everything week by week
In This Episode…
Why are webinars effective for getting customers?
Are webinars over-used?
How are each of us using webinars in our businesses?
What are some key techniques we’ve picked up when it comes to doing webinars?
How can we track and measure a webinar sales funnel?
This one is all about “Outsourcing.” Tricky word, that. In this episode, we talk about hiring and outsourcing different parts of our businesses and the associated struggles and lessons. You can’t do everything yourself, but that doesn’t mean it’s easy to figure out what you should outsource and how.
Intensive writing these days.
Struggling with productivity / scheduling – trying to better optimize my morning routine and nutrition.
Mixergy interview basically blew up my life – bunch of sign ups, lots of emails, requests for new integrations.
Lots of strain on many of the “manual” pieces of the business that we discussed – stressful but also helps guide me in prioritizing.
In This Episode…
How does outsourcing fit into our businesses?
What does outsourcing mean for bootstrappers? Why outsource?
Jordan’s experience with outsourcing:
Odesk is my friend, all the time, they’re always top of mind as I go about running my business life
Hiring an overly-qualified Harvard grad to help with my consulting business
Relying on outsourced developers to build out integrations for CartHook
Outsourcing consulting project work
Hiring part-time and full-time employees for Restaurant Engine
In this episode, Jordan and Brian do a deep dive into doing Customer Research. You know, talking to customers, and putting in the time to truly understand who they are, what they value, and how you can leverage that “intel” to better position your product in the early days and beyond.
I’m trying to optimize my work day, putting creative stuff in the morning, and emails, calls and other crap in the afternoons.
Early-bird tickets for Big Snow Tiny Conf are now on sale, so if you want to join a small group of founders and hit the slopes at Sugarbush, VT in January, reserve your spot now.
My mixergy interview got published which was really exciting on a personal level and also cranked up the business side of things
The sales funnel course is all done!
In This Episode…
Why doing (or not doing) customer research truly makes or breaks a business.
Brian’s 8-step process for doing customer research, which he’s done on 3 out 4 of his businesses (spoiler alert: The 4th one didn’t turn out so well)
Which questions to ask when we do customer interviews
Jordan’s “Idea Extraction” process that he learned from Dayne Maxwell’s Foundation training.
Big Snow Tiny Conf – Join @bradt and @casjam and others at Sugarbush, VT in January 2015. Spots on sale now!
In this episode, we talk all about the things we do manually, which most might assume we have automated.
September is a crazy hectic month…
Pushing to launch my course, Productize, in October, so I’m hustling to write and shoot all the lesson videos in September.
…And write 3+ guest articles on some pretty big blogs
…And my employee is out on maternity leave this month, so I must do 1-2 hours of sales calls every day.
…And I still spend half of every week home watching our 6-month old.
As I mentioned previously, August was all about clearing my plate and laying out my strategy through the end of the year
Well, my plate isn’t quite 100% clear but I do have my strategy set and starting to build the necessary momentum on it now
In short, instead of splitting my time equally on a bunch of different projects, I’ve decided to focus on building a marketing machine for CartHook, and generating additional income with one big consulting client and that’s it.
And a bit on the real-life side of thing, man did I go on a freaking entrepreneur rollercoaster this week. I found myself going from super high to super low over and over again and I really had to step away from
In this episode…
The Why behind doing things manually, and how it helps you gain traction in the early days and beyond.
Jordan’s manual cold email strategy that gained his first 20 customers for CartHook.
Brian’s sales consultation strategy to get (and keep) customers on Restaurant Engine.
The guys compare notes on manual onboarding.
Manual dunning emails and cancellation process.
And more of the nitty-gritty details that run our businesses behind the scenes!
 Building an Audience-Based Business with Justin Jackson
Justin Jackson not only built a sizable audience built on the highly valuable content he shares on his blog, newsletter, and podcast… He successfully monetizes with premium courses and private community products. Oh, and he also works a full-time job and has four kids (what?!). We dig into all of it in this episode.
I spent the last 2 months preparing to switch from Mailchimp to Drip. They’ve been adding automation features, which is what I need most, but I’ve been finding lots of other cool features, like it’s built-in site analytics and conversion reports.
In this episode we talked about “Running The Numbers” as you think big and plan strategically. So Jordan, our in-house MS Excel wizard, put together a handy spreadsheet to help you run your sales funnel projections.
Subscribe to the Bootstrapped Web email list, and we’ll send you Jordan’s “Running The Numbers” spreadsheet, and you’ll get the show notes for every new episode moving forward.
 Building a Business From Your Passion w/ Sean McCabe (seanwes)
Sean McCabe joins us today to tell us why, how, and what it means to build a business from your passion.
That’s exactly what Sean has done time and time again, most recently with his explosive success with his course, Learn Lettering, which teaches you how to create (and sell) beautiful hand lettering work, just like Sean has been doing for the past few years.
In this episode
How to brand yourself when you do so many different (awesome!) things
The details of Sean’s $90k launch day for his course and his lessons learned
Battling perfectionism and shipping by adhering to one two-digit “rule”
The practical, realistic way to pursue your passion by using Sean’s Overlap Technique.