Today our friend and returning champ, Clint Warren joins us in a discussion about getting things done, and crushing big goals. It’s not same productivity hacks you read about. We’re working through real, day-in-day-out strategies and mindsets that help us do more, achieve more, and get from point A to point B faster.
In this episode
Consuming vs. Doing… How to strike a balance between consuming stuff (blogs, podcasts, courses, books, etc.) and taking action in our business.
How to start with the end in mind — setting big goals for the year or multi-year goals.
How to stay on track with those big goals throughout the year — without getting distracted and going off course.
Our monthly, weekly, and daily routines to keep us moving the ball forward.
Keeping a balance… Home life, relaxation, recreation… How do we avoid over-working ourselves?
 Getting First Customers For a SaaS, Pricing Your Product, & Other Listener Questions
In this week’s show we take listener questions on early-stage SAAS sales process, picking your pricing, and more.
Check it out:
Listening to Ask Gary Vee episode 45, he said something interesting: “People fall in love with the way they make money” – He was talking about getting too comfortable with the way you’ve always done marketing. You’ve got to constantly be trying out new things, even when what you’re currently doing is working.
…Which I really relate to in my Restaurant Engine business. We’ve relied almost exclusively on our content marketing and organic channels to drive new signups and I feel like I’ve become stuck on this strategy for too long.
This month I’m working to add a new, more predictable marketing funnel by running some Webinars. So I have our first webinar for Restaurant Engine scheduled for Monday and Tuesday of next week. We’ll see how it goes.
On the Productize side of things, this week I sent a survey out to people who didn’t buy so I can try to get a handle on the key objections. Here’s what those were:
Some people said “not right now, but plan to buy later” — a common reason cited was that they’re currently going through a different course and don’t want to do several at once.
Some felt the price was too high, but they didn’t have unreasonable comments about price. Most said they’d like to see a price point in the 100-200 range.
Some said they don’t like video courses and prefer text. I must have done a poor job of communicating that in fact all lessons come in text, audio, and video formats.
Some felt they already had a handle on the concept of Productizing… Again I did a poor job of communicating this. 2 thirds of the course go well beyond just picking a service to productize… it gets into systemizing and marketing strategy.
…So I’ve got some work to do 🙂
Thinking aggressively on the sales front again.
Launched a Facebook ad campaign – it’s good to make concrete progress.
 Launch Sequence & a Case Study of Brian’s Productize Course Launch
Today in episode 48, Jordan and Brian talk through every detail, metric, and strategy from Brian’s recent launch of his course, Productize. Yes, you’ll hear all of the numbers, but more importantly, you’ll get the sequence of events that led up to this launch, and why it was a success.
Bonus:Download this entire launch sequence — All of the emails, dates, and notes — along with Brian’s recap article where he shared other lessons learned on this project, over on Brian’s blog at: casjam.com/launch
My one big goal for this month is do our first webinar for Restaurant Engine / Hotel Propeller…
…But all the “little things” are getting in the way
New CartHook integrations are starting to roll – plan on being aggressive on the “integration marketing” front with a personal approach that’s been working so far
Toiled on an SEO strategy – came up with a content/SEO hybrid that I’m really excited about
Believe it or not I’m actually working on my first blog post and plan to publish that next week.
In this episode…
It’s an in-depth case study of Brian’s launch of his course and workshop, Productize. We cover in detail:
The final sales numbers, mailing list numbers, and breakdown.
Rewind and figure out why this was the right idea to pursue as a product.
How Brian went about doing customer research to know what his audience really wanted.
The exact sequence of emails and blog posts leading up to (and past) the launch.
How Brian used guest posts and guest podcasts to promote the launch.
There are an endless number of ways to make money online. But you’ve gotta pick the right business models at the right times. Today’s episode focuses on business models for bootstrappers, and how to decide which ones to pursue at different stages of the game.
Really proud of the previous episode on family businesses.
Trying to loosen up more and remember to stay aware of my mood and happiness. If I don’t consciously pay attention to it I tend to drift toward stress and impatience. Not cool for anyone, but especially when you’ve got little kids.
CartHook is keeping up the momentum, I’ve hired a few people to help with SEO and content writing, and the search for developers looks like it’s all going to work out after all.
Taking a page out of Brian’s book and planning for the next few months, which is always eye-opening.
In This Episode…
Different business models for different stages of the game:
But enough about WordPress… Today, we had the pleasure of talking about something not many of us talk about: Doing business with family members.
Both Matt and Jordan have plenty of experience. Both were/are involved in businesses with their father’s and brothers and we talked at length about the ups, the downs, the ins, the outs, and everything in between when you mix family and business.
Today’s episode is all about the right way to build an audience and the right reasons to do it. Brian gives his advice and perspective as someone who has built an audience over the past few years, while I’m in the very early stages. Whatever position you find yourself in, you’ll get a lot out of this one.
Check it out:
Launched Productize! Just 2 days in and very happy (and relieved) with the response so far… I promise to share full details and numbers in an episode in November.
Actually had the first sale before I even announced it was open 🙂
And now that we have a good number of customers already inside the course, I’m excited to open up the new community (private Facebook group) for everyone to interact…
A few people asked about the Productize Workshop and what’s involved there… I’m breaking it into small groups of about 5, and as a group we’ll hammer through personalized feedback and strategy on each attendee’s productized business. Very interactive. Some have called it a Mastermind call and I think that describes it well.
$100 off sale is currently still on through Halloween.
Overall, just relieved and happy to get some rest. I was actually in the office until 5am the morning of launch getting all of the videos finalized and uploaded.
Remember when I talked about clearing my plate and being able to focus about a month ago? Yeah well, that’s finally happening. It’s amazing how much progress you can make when you start to focus.
CartHook is picking up momentum, have the most free trials going I’ve ever had, and we’re releasing new features.
Still struggling with finding a developer to build new integrations, but I’ve got a few prospects that I believe will work out.
Been thinking A LOT about the next move on the info product side of things, which leads right into today’s episode.
In This Episode…
The power of the email list.
Gets people to return. Basically no other way to do that, reliably.
Your early email subscribers are your most loyal, they’ll help spread your content.
What should you write about?
Write about what you know and what you do every day.
Every time you deal with something difficult, that’s an opportunity for content.
Best way to get in front of new audiences.
How to start…
Start small (but not too small)
Pitch a topic that you know is relevant to their audience (do your research)
Leverage guest publishings to land more (bigger) sites
Snowball effect: Blogs come to you… Mentions and random meetings turn into guest blog opportunities.
Truly different dynamic. Audience really feels like they “know” you.
Less competition. Easy to rank highly in iTunes (but hard to get to the TOP).
I see podcasting as an inbound channel. People discover the podcast first (iTunes/Stitcher) and then make their way to my site and newsletter.
 How to Build a Productized Service Business w/ Nick Disabato (Draft Revise)
Really great show for you this week all about Productized Services. We talk about examples of Productized Services and the first step to productizing. Then we have a great interview with Nick Disabato, founder of Draft Revise.
Check it, check it out:
and the interview with Nick:
Announced the opening date of Productize: October 21, 2014. Get more info at the Productize page.
 How to Raise Prices, Outsourcing, and Other Listener Questions
In this week’s show we take listener questions about raising prices, validating product ideas, automating lead gen, and more.
Check it out:
It’s crunch time, and it’s getting a little stressful. I am planning to open my course, Productize, on October 21st. But I have A LOT to do in order to make that happen. Namely, produce all of the lesson videos. So I’m working later than I usually do, and spending some weekends in the office to make it happen.
Once this is launched, I want to take a short break at the end of October to regroup and refresh. Then dive back into Restaurant Engine in November.
Focused on CartHook and making progress on multiple fronts. New features being built, hiring a developer to build new shopping cart integrations, and I’m spending my time on sales and marketing.
Staying focused on CartHook until the marketing systems are in place, but doing a lot of thinking about the consulting front. Developing my strategy for shorter term revenue that combines consulting with an online course.
In This Episode…
Matt Medeiros of Matt Report asked about the upcoming product launch of Conductor, a WordPress plugin (that looks amazing, btw).
This episode is all about Webinars. We all hear about webinars and how effective they can be and we watch some people make an absolute killing using them. In this episode we talk about why to use them, how to use them, and how we plan on using them in the future.
Starting to pay more attention to other’s marketing tactics and actually study them by taking notes.
Subscribing to email launch sequences then reviewing them
I discovered how to Pin a Tweet to my Twitter profile. So I created a tweet, which promotes my free crash course in Productizing, included a big banner image on it, and then Pinned it to my profile. Now anyone who views my profile sees this. Big spike in opt-ins this week, we’ll see if it’s permanent.
Keeping the momentum going from the previous few weeks – really working my ass off to take full advantage of every opportunity that comes up
Really enjoying the narrowed focus on CartHook now and it’s starting to pay off
Been taking a page out of Brian’s book and planning things out over the next few months instead of seeing everything week by week
In This Episode…
Why are webinars effective for getting customers?
Are webinars over-used?
How are each of us using webinars in our businesses?
What are some key techniques we’ve picked up when it comes to doing webinars?
How can we track and measure a webinar sales funnel?