Day by Day

Day by Day

 
 
00:00 / 00:46:23
 
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It turns out when we work from home and we’re under quarantine, we can upload pretty consistently. Welcome back to the podcast, everyone. Things are still weird out there with COVID-19 and we’re just trying to take things day-by-day. Everything is so unstable and unpredictable. We’ll share fears and commiserate together.

Today we’re talking about how everything is connected, how the quarantine is affecting everything, the CARES Act for small businesses, and we’ll talk about more updates on what’s going on with Productize, ProcessKit, and CartHook.

Here are today’s conversation points:

  • Jordan talks about how the quarantine is affecting everyone (podcasts/podcasters, family, business owners, etc.)
  • The stimulus AKA the PPP Loan CARES Act
  • Who should get the money? Should some businesses not get the money?
  • The importance of not getting comfortable with any current success
  • Brian’s Productize and ProcessKit progress
  • ProcessKit Implementor
  • Jordan’s marketing and product progress
  • Powered by Search marketing agency
  • SEO, improving content, and quality over quantity for Productize
  • “Memories” of the glass wall

Resources/Links:

MicroConf PPP Overview

Gusto (All-In-One People/Payroll Platform)

Ben Horowitz: Peacetime vs Wartime CEO, YouTube Video

Simon Sinek’s All-Hands Zoom Meeting Video

Powered by Search B2B Marketing Agency

SunriseKPI 

Productize 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

What Now?

What Now?

 
 
00:00 / 00:51:08
 
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Brian and Jordan are holed up in their houses, podcasting in the time of Corona. There were pre-Corona episodes, and now our first post-Corona episode. Having heard some of our colleagues’ podcasts, it is apparent when these episodes were recorded: pre-Coronavirus and post (or in the time of) the Coronavirus. 

We’re not just talking about the virus itself during this episode, however. This week, we’re talking about our laundry list of things we need to juggle, what good can come from this, what will the coronavirus do to the economy and what has it already done, and what will this mean for consumerism? We also go over Brian’s other podcast and Jordan’s biggest worries about Carthook and the coronavirus.

Here are today’s conversation points:

  • What good can come from this?
  • “On a scale of 1 – 10, how worried are you?”
  • When the reality of the virus hit us and our families
  • How has ProcessKit and Carthook done in the midst of the virus
  • Trends we have seen so far
  • The future of (Brian’s) online communities and online courses
  • The Product Highs Podcast and looking for a podcast producer
  • Jordan’s biggest worries about the coronavirus
  • Acknowledging the downside while pursuing the upside
  • How Brian juggles multiple projects.
  • The perks of diversification
  • What will happen to these habits after the Coronavirus goes away?
  • What does that mean for consumerism?
  • What sorts of leaders we need in this type of crisis
  • Wash your hands people. Stay inside.

Resources/Links:

The Daily Podcast, The New York Times

PodcastMotor

LemonPie.fm

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

What is Marketing?

What is Marketing?

 
 
00:00 / 00:48:58
 
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Two weeks in a row! How much can happen in a week? We’re back behind the mic today and we’re talking all about marketing and company culture. We talk about how straight forward the eCommerce marketing pitch used to be and about word-of-mouth marketing and what that can mean about your product. We also cover different company culture styles and what’s healthy when it comes to personnel changes, group lunches, and talking about the boss behind his back. 

Here are today’s conversation points:

  • Sharing information with investors
  • Leadership within a company and the changing of roles
  • The advantage of positioning
  • Training new members of the team and personnel changes
  • Word-of-mouth marketing
  • “What playbook are we supposed to follow?”
  • What the paid media cost structure looks like
  • ROI promises and faith
  • The sales and marketing relationship in a business
  • Various marketing techniques
  • The new AudienceOps sales role
  • Sales as a skillset and thinking like an owner
  • Sports team versus family-style company culture
  • How transparent should you be in a company when it comes to letting personnel go?

Resources/Links:

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Marketing Plans for 2020

Marketing Plans for 2020

 
 
00:00 / 00:50:42
 
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Brian and Jordan are back! We talk about holiday plans, the work-from-home life and coworking spaces, seeing and working with other human beings, spending all of our money at Starbucks, and the latest in marketing techniques. We talk about our past marketing mistakes and what went well, as well as what we plan on doing in the future.

Here are today’s conversation points:

  • Sunrise and Audience Ops stats
  • Brian’s Explainer Video Series
  • Case studies content: testimonials, and interviews
  • Audience Ops team changes/shifting
  • What to do to help a team member complete a transition from one job to another
  • Black Friday stats for Carthook
  • Process Kit stats
  • Carthook marketing
  • SEO and content focus for 2020
  • Process Templates for Process Kit

Resources

SunriseKPI 

Audience Ops Case Studies 

Making an Explainer Video Series 

ProcessKit  

Carthook  

Out of Beta podcast  

Rework Podcast with DHH and Dave Teare  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Marketing Loose Ends & Funding Gaps

Marketing Loose Ends & Funding Gaps

 
 
00:00 / 00:41:34
 
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Jordan and Brian are back behind the mic before Thanksgiving. Jordan talks about how great it feels to be unnecessary (at work) and various B-to-B and B-to-C marketing techniques. Brian talks about kits, his “new trialers”, and Processkit updates. They also talk about one of DHH’s Tweet-rants and what they’re grateful for.

Here are today’s conversation points:

  • ProcessKit’s kits (process templates)
  • Marketing techniques
  • Brian’s “new trial” experiences
  • Brian’s to-do list
  • DHH’s rant on profit and funding
  • Brian’s metrics dashboard
  • More work with SunriseKPI

Resources Mentioned:

ProcessKit

Carthook

DHH’s Tweet

Sunrise KPI

As always, thanks for tuning in. Head here to leave a review on iTunes.

Post-Launch & Code Freezes

Post-Launch & Code Freezes

 
 
00:00 / 00:31:12
 
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Today we’re live and in a rush since Jordan has to take his kids to lunch on their off-day! 

We talk about post-Halloween shenanigans, Brian’s 37th birthday (at least, he’s not 40), the stats and news from Process Kit’s launch, capturing the creative process, and Jordan’s code freeze. 

We also talk about how to capture the creative process at its peak and how we can analyze that data to gain information for the future.

Here are today’s conversation points:

  • ProcessKit Launch
  • The difference in feedback from post-launch and early-adopters
  • LastPass vs. 1Password
  • New ProcessKit website
  • Capturing the creative process
  • The switch from open trials to application demos
  • Brian’s webinar and his to-do list
  • When to listen to resistance
  • Code freezes

Resources Mentioned:

ProductHunt

LastPass

1Password

New ProcessKit website

As always, thanks for tuning in. Head here to leave a review on iTunes.

So Much for That Plan

So Much for That Plan

 
 
00:00 / 00:48:41
 
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Jordan and Brian are back with updates (even if they’re not so great).

Brain updates us on the developments (or lack thereof) with his developer and how communication issues have played a part in the lack of progress. He also talks about how to move forward from these issues and how he has learned from this experience.

Jordan talks about the topic of burnout, how he ignored the signs, how it manifested, and the Square integration. He also talks about the vulnerability and the emotional layer of being a business owner. Jordan covers the stress levels involved in the product.

Here are today’s conversation points:

  • Brian’s latest news on his new developer
  • How to handle communication issues
  • Some signs of burnout and how to handle those emotions
  • Brian considers if he is going to hire this type of developer again
  • The different stress levels and emotional levels of CEOs and key stakeholders
  • The stress and fear of being accurate all the time
  • Detailing instructions vs. micromanaging vs. patronizing
  • Checkbox lists versus bullet lists
  • Jordan’s need for a UI designer

Resources Mentioned:

CaboPress

ProcessKit

Carthook


As always, thanks for tuning in. Head here to leave a review on iTunes.

Continuous Adjustments

Continuous Adjustments

 
 
00:00 / 00:40:02
 
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Jordan and Brian are back in the studio. Today the main focus is on the continuous adjustments needed in the software industry. They also quickly cover the trend of SaaS companies doing conferences and community-based marketing. Jordan talks about how great Carthook is doing, productivity challenges, goals for the future, some exciting, secret news for the future, and Carthook’s amazing director of communications. Brain talks about presenting at CaboPress, the possibility of meetups for his team, and his new developer.

Here are today’s conversation points:

  • CaboPress
  • The Future of Carthook
  • Productivity challenges
  • The role of a director of communications
  • Brian’s new developer
  • Changes in expectations
  • Founder concerns
  • MicroConf survey
  • Onboarding challenges with ProcessKit

Resources Mentioned:

CaboPress

MicroConf

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Never Enough MRR

Never Enough MRR

 
 
00:00 / 00:47:42
 
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Jordan and Brian are back to a regular podcasting schedule. Brian spent the weekend at a retreat/mastermind group at Martha’s Vineyard. Meanwhile, Jordan was at the Striped Conference. After a quick update, Jordan and Brian talk about the latest episode of a great podcast, MRR, and the latest news on both of their businesses.

Here are today’s conversation points:

  • Why Mini-Conferences are great
  • The Stripe Conference in San Francisco
  • Brian’s new assistant from S. Africa and why he loves hiring remotely
  • The Build Your SaaS episode: “How much MRR is enough?”
  • Plateauing MRR means declining
  • The fuel to burn to get to that growth rate
  • Guidance versus a Designer
  • Jordan getting his hands dirty in the product

Resources Mentioned:

Stripe Conference

How Much MRR Is Enough?

MailChimp

As always, thanks for tuning in. Head here to leave a review on iTunes.

Rabbit Holes Within Rabbit Holes

Rabbit Holes Within Rabbit Holes

 
 
00:00 / 00:45:09
 
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It’s September, which means we’re talking about the changing of the seasons: kids are back in school, we’re gearing up for Black Friday, updating websites, and checking our numbers. Brian talks about his email marketing, hiring developers, and changing website hosts. Jordan talks about what’s new with CartHook and the future of podcasting.

Here are today’s conversation points:

  • Email and newsletter issues (Convert Kit, MailChimp, Priority sorting via Gmail)
  • Hosting options for a static site or marketing sites
  • Web design and developing rabbit holes
  • Calculating successes
  • Updates with the CartHook app store
  • Various hiring options for developers
  • Brian’s new developer
  • Podcasting subscriptions
  • What we’d like to see in podcasts

Resources Mentioned:

Process Kit

Carthook.com 

Convert Kit

MailChimp 

WordPress

Jekyll

Gatsby

Hugo

Netlify

Upwork

We Work Remotely

Blue Coding

Andrew Wilkinson on Twitter

Metalab

Productize Podcast

How I Built This Podcast

The Art of Product Podcast

Build Your SaaS Podcast

Slow and Steady Podcast

Out of Beta Podcast

The SaaS Reality Podcast

Business Time Podcast

Rogue Startups Podcast

As always, thanks for tuning in. Head here to leave a review on iTunes.