[50] Getting First Customers For a SaaS, Pricing Your Product, & Other Listener Questions

[50] Getting First Customers For a SaaS, Pricing Your Product, & Other Listener Questions

00:00 /

In this week’s show we take listener questions on early-stage SAAS sales process, picking your pricing, and more.

Check it out:


Brian’s update:

  • Listening to Ask Gary Vee episode 45, he said something interesting: “People fall in love with the way they make money” – He was talking about getting too comfortable with the way you’ve always done marketing. You’ve got to constantly be trying out new things, even when what you’re currently doing is working.
  • …Which I really relate to in my Restaurant Engine business. We’ve relied almost exclusively on our content marketing and organic channels to drive new signups and I feel like I’ve become stuck on this strategy for too long.
  • This month I’m working to add a new, more predictable marketing funnel by running some Webinars. So I have our first webinar for Restaurant Engine scheduled for Monday and Tuesday of next week. We’ll see how it goes.
  • On the Productize side of things, this week I sent a survey out to people who didn’t buy so I can try to get a handle on the key objections. Here’s what those were:
    • Some people said “not right now, but plan to buy later” — a common reason cited was that they’re currently going through a different course and don’t want to do several at once.
    • Some felt the price was too high, but they didn’t have unreasonable comments about price. Most said they’d like to see a price point in the 100-200 range.
    • Some said they don’t like video courses and prefer text. I must have done a poor job of communicating that in fact all lessons come in text, audio, and video formats.
    • Some felt they already had a handle on the concept of Productizing… Again I did a poor job of communicating this. 2 thirds of the course go well beyond just picking a service to productize… it gets into systemizing and marketing strategy.
    • …So I’ve got some work to do 🙂

Jordan’s update:

  • Thinking aggressively on the sales front again.
  • Launched a Facebook ad campaign – it’s good to make concrete progress.
  • Really enjoyed Brennan Dunn’s podcast episode with Scott Yewell – http://doubleyourfreelancing.com/100kprojects/ – amazing value and inspiring story. And also related is Brennan’s post on a new agency he’s going to launch that’s a hybrid productized service, with a recurring element to it – http://doubleyourfreelancing.com/new-agency/

In This Episode…

  • Anthony Franco asked about early-stage sales process for his SAAS BetterCater
  • Anthony also asked about liability insurance for web businesses.
  • Ryan Frank asked about pricing for his calendar appointment app TossBlocks



Do you have questions or topics you want us to cover? Head over to this page and let us know: http://bootstrappedweb.com/contact/

Or leave a comment below and we’ll make it happen.