[35] Why Do an Info Product?

Info products (or educational products).  Why create them?  Why buy them?  In this episode, we bat around questions like these and much more.

In this episode…

  • What is an Info Product, really?
  • Why create an Info Product?
  • Why do people buy Info Products?
  • The process (and lessons) both Jordan and Brian have learned / are learning as they create Info Products.
  • Can a beginner create an Info Product?
  • And a whole lot more banter…


  • Rick Dass

    Hey Guys, really enjoyed the podcast. For transparency, Jordan… I take it you are productizing the Cashflow Consulting Course by Sam Ovens that you did? Also on your site, the testimonials are all from previous Foundation participants – are you working with them all? I see their testimonials on other sites too. Would like to hear you elaborate on this. Thanks.

    • jordangal

      Hey Rick, you’re on the money. I took the CFC course, and was offering three things: 1. website 2. funnel 3. after-the-sale

      After doing that for about 2 months I decided to focus only on #2 because that’s what I enjoyed most and where I think I can provide the most value, and then “productized” it the way you see on BanyanTreeDigital.

      If you listen to this episode at about 57:30, you’ll hear me describe the steps I took. That first big step was offering the service for free to a private Facebook group. That was the Foundation group! I worked with them to build their funnels for free and in exchange they gave me great feedback and testimonials. I wouldn’t be where I’m at now without them.

      Over the next few days I’ll get a testimonial up there from a paying client I just finished a project with. Step by step baby!

  • joshgates

    Welcome to Portland Jordan~!