Launching a Podcasting Service / Learning to Code / Partner Webinars

Launching a Podcasting Service / Learning to Code / Partner Webinars

 
 
00:00 / 00:55:37
 
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MicroConf is right around the corner and Jordan is gearing up for his talk for the event. He bounces some topic ideas off Brian and reveals how his topic choices are reflecting what is happening in Carthook. The version 2 upgrade is finally working properly and Jordan and his team are seeing some major cultural shifts in the business.

Brian has found himself with some downtime, so now he is thinking about new avenues for Audience Ops. Brian outlines his idea for a new service offered through Audience Ops. An done-for-you podcasting service. He gets Jordan’s feedback and really explores why he thinks podcasts are the next logical step for the business. He also drops a big announcement… Brian wants to learn to code.

We have some interesting conversation about alternative content on this episode and some really useful reflections on the founder’s role within his company.

Here are today’s conversation points:

  • Get ready for MicroConf.
  • Brian’s new service launch.
  • Considerations for future podcast topics.
  • Jordan’s March recap.
  • Why Brian wants to launch a new service.
  • The all-done-for-you podcast service breakdown.
  • Brian’s small beta group for the new service and the results.
  • The benefits of podcasting content.
  • The second version of Carthook update.
  • Jordan’s webinar experiment.
  • The benefits of webinars.
  • How to create pitch-hitter scenarios.
  • How Carthook uses paid ads.
  • The ad strategy Jordan used for the webinar.
  • Brian’s results from his Productize webinar.
  • Why Brian wants to learn to code.
  • How to be a full stack product person.
  • Jordan’s adjustment to a larger work team and changing the dynamic.

Resources Mentioned Today:

Audience Ops Podcasting Service

Bullet Train

CodeMentor.io

Carthook

Castos

MicroConf

Ops Calendar

Productize

As always, thanks for tuning in. Head here to leave a  review on iTunes.

Charging For Attention / Elusive Product-Market-Fit

Charging For Attention / Elusive Product-Market-Fit

 
 
00:00 / 28:44
 
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It has been a crazy couple of weeks for both of us. We took a break last week, but we are back and we’ve got some great topics!

Jordan spent all of last week fixing a product issue. It was hard, it was frustrating, and it showed him just how great his team could be. He explains what happened to Carthook and how the problem was resolved.

Brian is performing an experiment with his Productize course. He is reaching out to a cold audience. He shares why he felt this was the way to go and lays out how he plans to attract new customers as this experiment progresses.

Join us today as we discuss the reality of customer service. We talk about the importance of meeting customer expectations and doing it with a smile. We also dig into how to go about finding those customer expectations when they aren’t that obvious.

Here are today’s conversation points:

  • Brian’s webinar experiment.
  • Jordan’s frustrating week and how he and his team coped.
  • How price point affects a customer’s expectations.
  • The Productize webinar ad strategy.
  • How to make data work for you in an experiment.
  • Brian’s results thus far in his experiment.
  • How to cope with doubt in your service.
  • When to decide to push or pivot.
  • How to help customers find solutions.

Resources Mentioned Today:

Audience Ops

Carthook

Ops Calendar

Productize Course

As always, thanks for tuning in. Head here to leave a  review on iTunes.

Conference Strategy, Webinar Funnels, & Lead Developers

Conference Strategy, Webinar Funnels, & Lead Developers

 
 
00:00 / 59:29
 
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We are back to discuss the exciting and frustrating things going on with our businesses. Jordan has a lot on his plate including launching 15-20 new features and a few industry conferences; he will be attending the Traffic and Conversion Summit in San Diego, as well as, speaking at MicroConf Growth in Las Vegas.

Brian of course also has a lot coming down the pipeline. He gives the audience an update on his new direction for the Productize course and the webinars he is producing on his site.

The theme for today’s episode is customer outreach. We both compare our styles of marketing and networking and share what has worked well in the past. We also discuss the upcoming challenges we see in our companies and talk about proactive steps we can take to make the process smoother.

Here are today’s conversation points:

  • Jordan’s preparation for the Traffic and Conversion Summit.
  • Traveling for business and keeping up.
  • Carthook’s upcoming new features and how to announce it.
  • Tips for smart networking at conferences.
  • Jordan’s invitation to speak at MicroConf.
  • Brian’s laser focus on Productize.
  • Recent feedback about Ops Calendar and how that is changing Brian’s plans.
  • The process Jordan and his team have developed for updating Carthook’s features.
  • The best examples of marketing a large scale update.
  • The journey to building an online community around your product.
  • How transparent should a business be with these communities?
  • Brian’s yearly plan for Productize and Scale (the new name of CasJam.)
  • The live webinar Brian is offering on his site.
  • How Russell Brunson’s work has helped Brian.
  • Jordan’s upcoming webinar.
  • The results of Brian’s current marketing system.
  • Jordan’s plan to court agencies.
  • The pros and cons of working with an agency.
  • Jordan’s MicroConf talk subject.
  • How Dan Andrews’s work has helped Jordan prepare.
  • How to present ROI in content.
  • Ops Calendar update.
  • Brian’s efforts to reconnect with Ops Calendar.
  • Brian’s developer issues and the immediate needs he is seeing within his team.

Resources Mentioned Today:

A 15 Minute Guide – How to Prepare a Conference Presentation Quickly by Dan Andrews

Carthook

Expert Secrets by Russell Brunson

MicroConf 2018

Ops Calendar

Productize Course

Productize and Scale

Traffic & Conversion Summit 2018

As always, thanks for tuning in. Head here to leave a  review on iTunes.

 

Sherry Walling Helps Us Keep Our Sh*t Together

Sherry Walling Helps Us Keep Our Sh*t Together

 
 
00:00 / 43:28
 
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Our guest today is Sherry Walling. Sherry is a clinical psychologist and the author of the soon to be released book, The Entrepreneur’s Guide to Keeping Your S**t Together. Sherry is also the co-host of the Zen Founder podcast with her husband Rob Walling, the founder of Drip. Her time with the podcast has given her an insight into the fears and concerns every entrepreneur experiences. She gives us her observation of the entrepreneurial journey and her advice to navigate it.

Sherry’s book will be available February 21, 2018.

Join us for this free therapy session for any stressed out bootstrapper!

Here are today’s conversation points:

  • Jordan’s recent “world tour.”
  • Brian’s time at Big Snow Tiny Conf.
  • Welcome, Sherry Walling!
  • Sherry’s upcoming book, The Entrepreneur’s Guide to Keeping Your S**t Together.
  • Her professional background and marriage with Rob Walling.
  • Why Sherry decided to write the book.
  • The cycle of the entrepreneurial journey.
  • How business owners build resilience.
  • The common issues entrepreneurs share.
  • The role of “gallows humor” in business.
  • How to combat the negativity many entrepreneurs face.
  • The importance of meeting other entrepreneurs.
  • Sherry’s tips for bootstrappers to stay healthy.

Resources Mentioned Today:

Big Snow Tiny Conf.

Drip

The Entrepreneur’s Guide to Keeping Your S**t Together

Zen Founder

Holiday Hustle vs. Rest And Community Marketing

Holiday Hustle vs. Rest And Community Marketing

 
 
00:00 / 44:44
 
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Today we discuss a really heated topic that popped up on Twitter over the holiday break. A Twitter flame war was started by a post chastising business owners for not working through the holidays. We have some thoughts on the subject and we discuss the changing world social media has ushered in for bootstrapped companies.

Jordan discusses some growing pains he has been experiencing with the new Carthook team. He shares some lessons he has taken away from the experience and how he is trying to find the company’s footing and optimal path for 2018. He also has some exciting news… Carthook has reached the 100 million dollar threshold!

Brian is facing a major shift of focus in his company. He will now be putting his energy into the Productize Course. The course will be his flagship product. He even has plans to change his branding. He will change CasJam to Productize and Scale. He is really excited about this change and is looking forward to a new start in 2018.

Here are today’s topics:

  • The Twitter flame war over the break.
  • How Jordan and Brian find balance in their business and personal life.
  • Why “work guilt” is unhealthy.
  • Jordan’s new marketing coach and what he has taught him.
  • The cryptocurrency fad.and what it could mean for bootstrappers.
  • What Jordan has learned from using Salesmachine.
  • Brian’s plan for test driven development.
  • CasJam.com will soon be Productizeandscale.com, and why Brian is making the change.
  • Why Brian wants to build a company community in 2018.
  • Andy Raskin’s Drift post.
  • Josh Pigford’s latest blog post.
  • How social media has totally changed marketing and research and development.

Resources Mentioned Today:

Audience Ops

Carthook.com

Casjam.com

Growth Hacking is Manipulation by Josh Pigford

Lifterlms

Ops Calendar

Productize Course

Productizeandscale.com

Restrict Content Pro

Salesmachine

The Greatest Sales Pitch I’ve Seen All Year by Andy Raskin

As always, thanks for tuning in. Head here to leave a  review on iTunes.

Our 2017 Review & 2018 Preview

Our 2017 Review & 2018 Preview

 
 
00:00 / 00:43:55
 
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2017 is coming to a close and Jordan and Brian are looking back on this explosive year. They also share their plans for 2018. Audience Ops and Carthook both saw tremendous amounts of growth this year. That growth has caused the guys to reflect on 2017 and the lessons they have taken away from the experience.

Brian has seen an uptake in sign-ups and Audience Ops has ridden a roller coaster this year. Brian shares what he learned from the sudden stop and go growth of the business. 2018 looks to be a major year for Audience Ops, Ops Calendar, and Productize.

Jordan has had a monster of a year. He is recuperating from a breakneck year with a well deserved slow down period. Jordan shares what this year taught him about team building and how he plans to fix some of the issues he noticed during Carthook’s major growth spurt.

Here are today’s conversation points:

  • The problems Jordan discovered when onboarding new team members.
  • Brian’s surge in service sign-ups.
  • Carthook’s Drip campaign disaster.
  • Setting new goals and themes for 2018.
  • The downside of sudden growth.
  • Coping with wild growth and rapid plunge of business.
  • Jordan’s tech issue in 2017 and how he plans to fix them.
  • Productize’s new course launch in January.
  • Jordan’s general observations about 2017 and 2018.
  • Brian’s general observations about 2017 and 2018.

Resources Mentioned:

Audience Ops

CasJam

Carthook

Ops Calendar

Productize

As always, thanks for tuning in. Head here to leave a  review on iTunes.

Running a Black Friday Sale / Development Process

Running a Black Friday Sale / Development Process

 
 
00:00 / 00:46:47
 
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2017 has been a phenomenal year for Jordan and Brian. On today’s episode, they give the audience an update on the businesses and offer a glimpse into their plans for 2018.

Brian is going to shift focus to Productize and relaunch a bigger and better product later. This means he will be closing enrollment in the course and beginning the maintenance phase of this upgrade. He shares how he reached this decision and why he is excited by the new possibilities it can bring.

Jordan is adjusting to a growing business and finding ways to restructure his processes to make Carthook more efficient. He uses his previous experience over the last year to prepare Brian for his up-coming wild ride.

The guys also share some new tools and resources that have found to make this new stage in their businesses a little easier.

Here are today’s conversation points:

  • Brian’s shift to working on Productize during the month of December.
  • Jordan’s look back over his year, from an investor’s point of view.
  • Coping with a larger team and the issues that arise.
  • Brian’s awesome Black Friday!
  • Brian’s plans for relaunching Productize.
  • Jordan’s new team members and the importance of good content writing.
  • How Jordan is restructuring his processes.
  • The trade-offs a team has to make for the sake of speed.
  • How to build a great product without slowing down the project.

Resources Mentioned Today:

Appcues

Audience Ops

Beacon

Carthook

Drift Seeking Wisdom Podcast

GoVideo

Productize Course

Ops Calendar

Soapbox

As always, thanks for tuning in. Head here to leave a review on iTunes.

“Fattening” Your Company and… Freemium?

“Fattening” Your Company and… Freemium?

 
 
00:00 / 00:54:54
 
1X
 

Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?”

Jordan has begun the process of “fattening” up Carthook’s systems to add value to the company and move the business to the next stage. Carthook is also growing their team and there have been some growing pains in the communication process. There have been some hard lessons in the process that Jordan hints at that could help business owners build their systems more effectively.

Brian has been putting a lot of energy and time into Ops Calendar. He is getting a lot of interest in the service and the product. This new interest has given him a reason to ask the question if freemium is a viable option for Audience Ops.

There is some really useful and thoughtful discussion in today’s episode, so tune in to join the conversation.

Here are today’s conversation points:

  • The “fattening up” process of Carthook.
  • The struggles of building an effective team.
  • Audience Ops and Ops Calendar progress reports.
  • Ops Calendar’s features and fixing the unexpected bugs.
  • The usefulness of Slack.
  • The benefits of letting  people “win.”
  • Working with freelancers and building a positive business culture around them.
  • Jordan’s marketing experiments and the results.
  • The pros and cons of freemium.

Resources Mentioned Today:

Audience Ops Calendar

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

First Customer Demos, Paid Marketing Funnels, Team Communication

First Customer Demos, Paid Marketing Funnels, Team Communication

 
 
00:00 / 00:52:29
 
1X
 

We have both reached a turning point in our marketing campaigns. Jordan has launched a new marketing funnel for Carthook’s Shopify tool. Brian has been running a new marketing campaign for Ops Calendar. We share how the campaigns are working for us and offer each other advice on how to improve our strategies. We also discuss how we keep our team culture positive when we ourselves are super busy and can’t give our undivided attention to individual projects. Our teams are growing and changing and we explore how we are coping with these mostly positive developments. It’s a good time for both Ops Calendar and Carthook!

Here are today’s conversation points:

  • Carthook’s new paid marketing campaign.
  • Ops Calendar is finding a new audience and why Brian is excited by this.
  • How Brian uses and makes sense of Audience Ops’ analytics and metrics.
  • How Jordan set up his marketing campaign.
  • Jordan’s 3 blog post marketing strategy.
  • Other insights into email and ad marketing.
  • How we differ in our methods of team building and encouraging positive company culture.

Resources Mentioned Today:

Audience Ops

Carthook

Ops Calendar

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Pricing Page Teardown, Employee Onboarding, Company Transparency

Pricing Page Teardown, Employee Onboarding, Company Transparency

 
 
00:00 / 00:47:48
 
1X
 

Today on Bootstrapped Web Jordan and Brian discuss what’s going on in their individual businesses.

Brian is setting up Ops Calendar and takes today’s episode as a chance to get Jordan’s feedback from the customer’s point of view. Listeners who are interested in Ops Calendar can get excited because Brian gives a detailed description of what his service offers.

Jordan has had some problems with retaining new team members. He shares what he has learned about the hiring process and how he keeps company morale high. He also shares a new service he has found for businesses who hire team members in different states and he is psyched by his results.

Here are today’s conversation points:

  • The benefits of providing hardware and tools to your remote team members.
  • The role trust plays in working with a remote team.
  • Ops Calendar is going live!
  • Jordan’s advice to Brian regarding Ops Calendar’s structure.
  • What Ops Calendar can do for each tier.
  • Why a business should always be recruiting.
  • The importance of staying positive when business isn’t going as expected.
  • How much transparency is too much?
  • Why the service Officeengine is awesome!

Resources Mentioned Today:

Carthook

Ops Calendar

Officeengine

As always, thanks for tuning in. Head here to leave a  review in iTunes.