People and Process

People and Process

 
 
00:00 / 00:43:39
 
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Most of us are hovering around week 5 of the quarantine. How are you holding up?

Today we’re talking about the lack of barbers and salons, the state of the economy, trends in our businesses and what we’ve seen in the market, the latest news on Carta, and updates on our businesses. We also address our thoughts on the future of e-commerce economy.

Here are today’s conversation points:

  • Who is going to be giving you a haircut during the quarantine?
  • The current state of the economy
  • Brian talks about his company’s stats during the quarantine
  • Carta’s 15% layoffs
  • It’s always a bull market, you just have to find where.
  • Jordan’s work on management at Carthook (and asking for help)
  • ProcessKit new feature: automated KanBan view/options
    • Defining audiences and how they will each see the KanBan feature
  • Onboarding processes and going back to square one with potential customers
  • Branding Productize, AudienceOps, and ProcessKit to be visually similar
  • Is our fate tied to Shopify’s fate?
  • Investments and stocks
  • Publishing content for Productize

Resources/Links:

YouProbablyNeedAHaircut.com

“Carta’s COVID-19 Layoff” and all-hands meeting, Henry Ward

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott

SunriseKPI

Productize

Audience Ops

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Scrambled

Scrambled

 
 
00:00 / 00:47:28
 
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This is four weeks in a row now. Quarantine life is conducive to podcasting. Coronavirus has put people into precarious positions right now. What should be on our priority lists? How do you handle traumatic or dramatic events during a global crisis like Coronavirus? Especially while we’re all working remotely.

Today we’re talking about what’s going on behind the scenes at Carthook, Brian’s sense of Coronavirus urgency, and personnel and communication issues within a company (where to draw boundaries, what expectations are, and good practices), the Seder, shopping in masks, and being protein-driven.

Here are today’s conversation points:

  • Some happenings inside Jordan’s business
  • Coronavirus urgency and self-imposed pressure
  • Managing Jordan and managing chutzpah
  • Communication issues
  • How to heal from a work issue when working remotely
  • Negotiating between things you want to do versus time
  • ProcessKit Implementation Service
  • Ordering in versus Shopping In-Person

Resources/Links:

SunriseKPI

Productize

Audience Ops

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Day by Day

Day by Day

 
 
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It turns out when we work from home and we’re under quarantine, we can upload pretty consistently. Welcome back to the podcast, everyone. Things are still weird out there with COVID-19 and we’re just trying to take things day-by-day. Everything is so unstable and unpredictable. We’ll share fears and commiserate together.

Today we’re talking about how everything is connected, how the quarantine is affecting everything, the CARES Act for small businesses, and we’ll talk about more updates on what’s going on with Productize, ProcessKit, and CartHook.

Here are today’s conversation points:

  • Jordan talks about how the quarantine is affecting everyone (podcasts/podcasters, family, business owners, etc.)
  • The stimulus AKA the PPP Loan CARES Act
  • Who should get the money? Should some businesses not get the money?
  • The importance of not getting comfortable with any current success
  • Brian’s Productize and ProcessKit progress
  • ProcessKit Implementor
  • Jordan’s marketing and product progress
  • Powered by Search marketing agency
  • SEO, improving content, and quality over quantity for Productize
  • “Memories” of the glass wall

Resources/Links:

MicroConf PPP Overview

Gusto (All-In-One People/Payroll Platform)

Ben Horowitz: Peacetime vs Wartime CEO, YouTube Video

Simon Sinek’s All-Hands Zoom Meeting Video

Powered by Search B2B Marketing Agency

SunriseKPI 

Productize 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Compartmentalizing

Compartmentalizing

 
 
00:00 / 00:41:31
 
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Brian and Jordan here! Like most of the US, we’re settling into the second week of quarantine life. As time goes on, it feels like this whole thing is going to last even longer than we imagined. Today we’re talking about COVID-19 and how it has affected us directly: mentally, physically, emotionally, and fiscally. We also talk about running laps around the house, marketing, and content strategies.

Here are today’s conversation points:

  • Compartmentalizing and staying away from the news
  • Brian’s parents (and all of our parents)
  • Jordan’s wife’s negative test result
  • Thinking about the future
  • Jordan’s grandfather’s wise words
  • Jordan and Carthook’s past week
  • Brian, ProcessKit, Product Highs, and AudienceOps’ past week
  • Redesigning pricing pages, and marketing agencies
  • Content strategies, and top-of-funnel assets 
  • Active online groups, social media accounts, webinars, and video chat meetings
  • Showing versus telling on a home page, features page, and pricing page
  • One week at a time

Resources/Links:

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

What Now?

What Now?

 
 
00:00 / 00:51:08
 
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Brian and Jordan are holed up in their houses, podcasting in the time of Corona. There were pre-Corona episodes, and now our first post-Corona episode. Having heard some of our colleagues’ podcasts, it is apparent when these episodes were recorded: pre-Coronavirus and post (or in the time of) the Coronavirus. 

We’re not just talking about the virus itself during this episode, however. This week, we’re talking about our laundry list of things we need to juggle, what good can come from this, what will the coronavirus do to the economy and what has it already done, and what will this mean for consumerism? We also go over Brian’s other podcast and Jordan’s biggest worries about Carthook and the coronavirus.

Here are today’s conversation points:

  • What good can come from this?
  • “On a scale of 1 – 10, how worried are you?”
  • When the reality of the virus hit us and our families
  • How has ProcessKit and Carthook done in the midst of the virus
  • Trends we have seen so far
  • The future of (Brian’s) online communities and online courses
  • The Product Highs Podcast and looking for a podcast producer
  • Jordan’s biggest worries about the coronavirus
  • Acknowledging the downside while pursuing the upside
  • How Brian juggles multiple projects.
  • The perks of diversification
  • What will happen to these habits after the Coronavirus goes away?
  • What does that mean for consumerism?
  • What sorts of leaders we need in this type of crisis
  • Wash your hands people. Stay inside.

Resources/Links:

The Daily Podcast, The New York Times

PodcastMotor

LemonPie.fm

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

What is Marketing?

What is Marketing?

 
 
00:00 / 00:48:58
 
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Two weeks in a row! How much can happen in a week? We’re back behind the mic today and we’re talking all about marketing and company culture. We talk about how straight forward the eCommerce marketing pitch used to be and about word-of-mouth marketing and what that can mean about your product. We also cover different company culture styles and what’s healthy when it comes to personnel changes, group lunches, and talking about the boss behind his back. 

Here are today’s conversation points:

  • Sharing information with investors
  • Leadership within a company and the changing of roles
  • The advantage of positioning
  • Training new members of the team and personnel changes
  • Word-of-mouth marketing
  • “What playbook are we supposed to follow?”
  • What the paid media cost structure looks like
  • ROI promises and faith
  • The sales and marketing relationship in a business
  • Various marketing techniques
  • The new AudienceOps sales role
  • Sales as a skillset and thinking like an owner
  • Sports team versus family-style company culture
  • How transparent should you be in a company when it comes to letting personnel go?

Resources/Links:

SunriseKPI 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Viruses and Positioning

Viruses and Positioning

 
 
00:00 / 00:52:07
 
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Brian and Jordan are back and feeling a little better from last week. We’re touching on the coronavirus and how it pertains to the economy and how it affects our businesses and conferences in the near future. We’re also talking about the stories in our heads, having renewed energy about our businesses, positioning, prioritizing, and general updates.

Here are today’s conversation points:

  • Preparations for emergencies
  • Jordan talks about the stories in his head
  • Going back and listening to old episodes of BW
  • Brian updates us on positioning
  • Brian’s talks at BigSnowTInyConf and how he felt about it
  • Rewriting web-copy and new/evolving features for ProcessKit
  • Climbing “hills” and seeing progress and new hurtles
  • The rise of Zapier
  • The possibility of the economy getting derailed because of the coronavirus
  • Prioritizing projects and elements of those projects

Resources

Zapier

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Sales and Therapy

Sales and Therapy

 
 
00:00 / 00:35:31
 
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We’re are both back after a couple weeks off the mic. Today we’re talking about therapy sessions, the amount of stress and pain in entrepreneurial careers, business trips, leaks and waiting times, solving puzzles, and sales. When is a good time to start removing yourself from different positions in your business so you can start focusing on what does need your attention? How do we deal with work-related stress when we’re the ones putting ourselves in those positions?

Here are today’s conversation points:

  • “Therapy” with Brian and Jordan
  • Recap of the last few weeks
  • Personal and professional stresses
  • Sales goals and removing ourselves from the sales roles
  • Brian’s new AudienceOps salesperson
  • Sales techniques and answering questions
  • How do you do a sales campaign?
  • Solving problems
  • Brian’s new developer

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Culture & Onboarding

Culture & Onboarding

 
 
00:00 / 00:59:49
 
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Brian and Jordan are back for the third week in a row. We talk about their plans for the next couple of weeks (Slovania and BigSnowTinyConf). We also go through a few current and upcoming updates. We pose a few questions including, when you have a new product, do you take longer and make base features, or differentiate first? How do you feel about working remotely or working in a coworking space with other people? Do you hire an individual freelancer or go to an agency?

Here are today’s conversation points:

  • Dealing with hurdles as an entrepreneur
  • The great things about micro confs and small conferences
  • Jordan’s team shifting and upcoming changes
  • Brian’s timing with shutting off self-sign-up
  • Brian’s new demos
  • Brian’s new developer and small updates 
  • Jordan’s weekly demos: where are your shortfalls?
  • Remote versus office work
  • The resiliency of hard workers and keeping a balance at work
  • Jordan’s buckets for Carthook

Resources

BigSnowTinyConf, website

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Positioning and Profitability

Positioning and Profitability

 
 
00:00 / 00:53:03
 
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We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

Here are today’s conversation points:

  • Looking back one last time on 2019
  • Jordan is shifting from a direct-response mindset to a brand awareness mindset
  • Brian’s contemplative train ride and mini-retreat
  • The importance of tags, naming, and positioning
  • Jordan’s visual representation of profitability
  • Bringing in new team members
  • Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.