Bootstrapped Web

Brian and Jordan are back and feeling a little better from last week. We’re touching on the coronavirus and how it pertains to the economy and how it affects our businesses and conferences in the near future. We’re also talking about the stories in our heads, having renewed energy about our businesses, positioning, prioritizing, and general updates.

“She listened to one podcast with an expert who was like, ‘I keep a months’ worth of supplies in my house and that’s what I tell all my friends to do.’ So we went to Costco last nights.” – Jordan, on having a preppie in case of emergency

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Here are today’s conversation points:

• Preparations for emergencies
• Jordan talks about the stories in his head
• Going back and listening to old episodes of BW
• Brian updates us on positioning
• Brian’s talks at BigSnowTInyConf and how he felt about it
• Rewriting web-copy and new/evolving features for ProcessKit
• Climbing “hills” and seeing progress and new hurtles
• The rise of Zapier
• The possibility of the economy getting derailed because of the coronavirus
• Prioritizing projects and elements of those projects

“Publishing your thoughts, makes you make sense of your thoughts.” – Brian

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Resources

Zapier

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

We’re are both back after a couple weeks off the mic. Today we’re talking about therapy sessions, the amount of stress and pain in entrepreneurial careers, business trips, leaks and waiting times, solving puzzles, and sales. When is a good time to start removing yourself from different positions in your business so you can start focusing on what does need your attention? How do we deal with work-related stress when we’re the ones putting ourselves in those positions?

“It’s, like, a magical feeling to see four-figure payments come in from customers I’d never spoken to.” – Brian

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Here are today’s conversation points:

• “Therapy” with Brian and Jordan
• Recap of the last few weeks
• Personal and professional stresses
• Sales goals and removing ourselves from the sales roles
• Brian’s new AudienceOps salesperson
• Sales techniques and answering questions
• How do you do a sales campaign?
• Solving problems
• Brian’s new developer

“You might have twenty good answers, but if only four things are relevant, then that’s really all you need to talk about.” – Jordan

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Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Brian and Jordan are back for the third week in a row. We talk about their plans for the next couple of weeks (Slovania and BigSnowTinyConf). We also go through a few current and upcoming updates. We pose a few questions including, when you have a new product, do you take longer and make base features, or differentiate first? How do you feel about working remotely or working in a coworking space with other people? Do you hire an individual freelancer or go to an agency?

“These things come up constantly and the challenge as an entrepreneur is just dealing with it and getting used to dealing with it and just saying, ‘Oh, just another hurdle, whatever. I’ll just go through this one also.” – Jordan

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Here are today’s conversation points:

• Dealing with hurdles as an entrepreneur
• The great things about micro confs and small conferences
• Jordan’s team shifting and upcoming changes
• Brian’s timing with shutting off self-sign-up
• Brian’s new demos
• Brian’s new developer and small updates 
• Jordan’s weekly demos: where are your shortfalls?
• Remote versus office work
• The resiliency of hard workers and keeping a balance at work
• Jordan’s buckets for Carthook

“Just to have (a developer) in my back pocket for when I need a little bit of extra help. I feel like an agency can be a little more reliable.” – Brian, on looking at individual freelancers or looking at an agency.

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Resources

BigSnowTinyConf, website

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

“There’s always an optimal path and you’re never on it.” – Jordan

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Here are today’s conversation points:

• Looking back one last time on 2019
• Jordan is shifting from a direct-response mindset to a brand awareness mindset
• Brian’s contemplative train ride and mini-retreat
• The importance of tags, naming, and positioning
• Jordan’s visual representation of profitability
• Bringing in new team members
• Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

“ProcessKit is for documenting your processes and powering your pipelines.” – Brian

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Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Today we’re talking about getting back to work after the holiday “festivities”, the inability to unplug, slowing down in December, the themes that ran through 2019, and what our themes for 2020 will be.

“It’s just easy to be in this good, positive, optimistic mood when things are growing and 2019 wasn’t like that.” – Jordan

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Here are today’s conversation points:

• What to do when you can’t unplug your brain
• Slumps around the holidays
• 2019 was a rebuilding year for Jordan and 2020 seems to have a theme of marketing
• Brian was marinating in anticipation for 2020
• How Jordan was able to noodle while he and his team were on a break
• Where Brian is going to put his focus in 2020
• Jordan’s newest product lead, Jessica
• What Brian is going to ponder over during his one-man retreat

“This early in a product lifecycle of a product, the marketing is the product.” – Brian

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Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Brian and (a sick) Jordan are back talking about upcoming Halloween festivities, what they missed out on by missing MicroConf (in Croatia), their thoughts on SEO, product vs. marketing, new podcasting ideas, and the new ProcessKit website.

“The assumptions made by the people building the product. There is often a large gap between what you think you’ve made clear and what people actually take in.” – Jordan

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Here are today’s conversation points:

• MicroConf in Croatia
• The importance of SEO
• Brian’s marketing push and Launch Workshop (on November 5th)
• Focus on product or marketing?
• Producing videos for landing pages and onboarding
• The proliferation of bootstrap community podcasts
• Jordan’s idea of an audio version of Twitter 
• “Choosy little b*stards”
• The new ProcessKit website
• Brian’s goals for the next few months
• Template marketing

“I can’t work on code while I’m working on marketing. It’s just two different sides of the brain..” – Brian

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Resources Mentioned:

MicroConf

New ProcessKit website

Brian’s Launch Workshop

Build Your SaaS Podcast 

Kalen Jordan’s Podcast, Kalencast

Briefs.FM

As always, thanks for tuning in. Head here to leave a review on iTunes.