Adding Service to Software / Marketing Pre-MVP

Today’s episode is basically a therapy session for us both. We lay out our current issues and talk each other though the options. Jordan is dealing with customers and their personal expectations for the products. Brian is looking for balance in his development stage on the calendar product. We try our best to see our situations from all angles and possibilities.

So join us for our conversation today, you might learn some things about the futures of Carthook and Audience Ops.

Here are today’s topics:

  • Carthook’s customer response to the checkout product.
  • Dealing with customer requests.
  • When it is time to expand a company.
  • Approaching service based business models.
  • Approaching product based business models.
  • The alternative answer to consulting services.
  • How to standardize operations.
  • The 2 approaches to launches.
  • Finding the balance of life and product development.
  • An Audience Ops podcast.
  • Audience Ops webinars.

Resources Mentioned Today:

CartHook

Audience Ops Calendar

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.


As always, thanks for tuning in. Head here to leave a  review in
iTunes.

Updates: Dev Process, MRR Milestones, Remote vs. Office

Today is a basic update episode, but we have a special guest as well. Justin McGill is the co-founder of LeadFuze and co-host of the podcast Zero to Scale. He joins us on the update train today and gives us an idea of what the future holds for LeadFuze. Jordan tells us how his team meetup is going and Brian fills us in on what is going on with Audience Ops.

We cover a lot of topics today. Our main discussion boils down to the pros and cons of remote teams. A lot of founders find remote works well for them, but today we discuss the virtues of a brick and mortar office space.

Here are today’s topics:

  • Jordan’s meetup progress.
  • The pressures of being the boss and having a life.
  • Jordan’s product development troubles.
  • Jordan’s new website and onboarding process for the check-out product.
  • Brian’s 50k milestone.
  • Brian’s search for a good writer.
  • Brian’s return to sale calls.
  • Justin’s LeadFuze issues.
  • The stress of going from remote team to office space.
  • The importance of office culture to a business.
  • How to decompress while working at home.
  • Slack vs. e-Mail
  • What’s going on with Audience Ops’ software.

Resources Mentioned Today:

Zero to Scale

LeadFuze

CartHook

Audience Ops Calendar

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.

 

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Going Global: Team Travel, Tiny Confs, & Remote Lifestyle

We’re are having a “party” episode with some special guests today. We’ve got Dave Rodenbaugh, Craig Hewitt, and later on Brad Touesnard joining us. We are all involved with Big Snow Tiny Conf.

Brian is head of the Vermont event, Dave is head of the West event (Colorado.) Craig is taking care of our European event in France. Today we talk about the conference and why we love it.

We also discuss living abroad and working remote and with remote teams. The startup world is going global and we want Big Snow Tiny Conf to reflect that.

Here are today’s topics:

  • What is Big Snow Tiny Conf
  • Big Snow Tiny Conf East
  • Big Snow Tiny Conf West
  • Big Snow Tiny Conf Europe
  • Why the events are awesome!
  • Jordan’s meetup with his team
  • Why traveling is a perk to the Bootstrapped lifestyle

If you have an interest in Big Snow Tiny Conf tickets go on sale Oct. 10th. Remember these events are meant to be small so space is limited. Big Snow Tiny Confs East and West (Vermont and Colorado)  are scheduled for Feb. 6-9.  Big Snow Tiny Conf Europe (France) is scheduled for Jan. 16-19.

Resources Mentioned Today:

Big Snow Tiny Conf

Bootstrapped Web

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.

 

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Pre-selling and Planning to Build ‘Audience Ops Calendar’

Today on Bootstrapped Web we talk about a new product from Audience Ops. Brian has developed a software product called Audience Ops Calendar. He has offered it to 12 clients and based his approach on a pre-sale model.

During today’s episode Brian tell us how he has developed the product. He answers why he chose  to develop a calendar, how to use his software, and how he plans to market it.

If you’ve ever been curious about a SAAS development this episode will tell you the right way to go about it.

Here are today’s conversation points:

  • Why Brian decided to launch this idea.
  • The problems the project has had.
  • The 3 ideal customers for Brian’s product.
  • The features of the product.
  • Brian’s process to develop the product.
  • Why having a beta group is a good idea.
  • Brian’s team building process.

Resources Mentioned Today:

Audience Ops

Carthook

Audience Ops Calendar

WP Simple Pay Pro

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Cofounders – w/ Rob Walling and Ben Fisher

We welcome Rob Walling and Ben Fisher to the podcast today. We are going to discuss the topic of co-founders. Rob is the original founder of Drip, but has found a co-founder named Derek. Ben is Jordan’s co-founder in Carthook. Brian however is the solo founder prospective in today’s conversation.

Brian has had co-founders, but Audience Ops is all him. On today’s episode Jordan and Ben talk about how they began their partnership and Rob discusses his partnership with Derek.

In recent news Rob’s company Drip has been acquired by Leadpages. He tells us about that change and how it has affected his partnership.

The topics we covered are:

  • How Leadpages’ acquisition has changed Drip.
  • Why you are always reinvesting into your business.
  • Jordan’s original intentions for Carthook.
  • Why Jordan needed to work with Ben.
  • The issues for a solo founder.
  • How Ben found Jordan.
  • How Rob found his business partner.
  • The 2 factors of finding the right business partner.
  • How to divide up decision making.
  • The pros and cons of partnerships.
  • How to respect your partner.
  • Agreeing to a shared goal with your business partner.

Resources Mentioned Today:

Audience Ops

Carthook

Drip

Leadpages

Lean Startup Machine

ZenFounder

As always, thanks for tuning in. Head here to leave a  review in iTunes.

New Products First Steps & Next Steps

Well the launch for our new products are getting nearer. Today we give a general update on things and we talk about where we are on the new products. Brian is in the beginning of this process and Jordan is coming to the end of the process.

Planning a new product is stressful. We discuss that stress and how we have personally dealt with it. There are tons of decisions that have to be made and there is the danger of getting caught up in the “what-ifs.”

During today’s episode we talk about these roadblocks and how we plan to get pass them.

The points we covered today:

  • Jordan’s upcoming vacation plans.
  • Brian’s mini- vacation.
  • When it is time to let go of the service side of your business to a team.
  • How a mind shift can help a project’s issues.
  • How an outsider’s perspective can help project disputes.
  • The importance of getting feedback from potential customers.
  • Brian’s new product process.
  • The benefits of having an “inner circle” of customers.
  • The stress of project decision making.
  • When to ask for a credit card.
  • How to on-board new customers the right way.
  • Why you should “launch ugly” instead of “ready.”

Resources Mentioned Today:

Audience Ops

Carthook

Productize

As always, thanks for tuning in. Head here to leave a  review in iTunes.

 

Pricing

We welcome Ian Landsman back to the show to discuss the topic of deciding pricing. Pricing is an important tool for any founder. It can make or break your success. During today’s episode we talk about our pricing strategies and Ian tells us how he reached his price point.

Jordan has also just returned from MicroConf Europe. He shares how the conference was and we discuss the value of conferences in general.

The topics we covered today:

  • Jordan’s MicroConf experience
  • The value of conferences
  • How to decide a pricing strategy
  • Why so much of pricing is based in market reaction
  • Brian’s 3 factors of pricing
  • Why lower isn’t always better
  • The role trust plays in pricing
  • Ian’s successes and missteps in pricing
  • How to decide if to price per user or not
  • Yearly pricing vs. Monthly pricing
  • The benefits of quarterly pricing
  • How to use pricing to your advantage

Resources Mentioned Today:

Audience Ops

Carthook

Helpspot

MicroConf Europe

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Planning vs. Execution

On today’s episode we give an update on our businesses and how we move forward in our businesses. MicroConf. Is coming up over in Europe. Jordan will be leaving for the event soon and will be the first to speak. Today we talk about looking back on the year and measuring how far we got in our goals.This episode is all about planning for the future and executing those plans.

The topics we covered today:

  • Jordan’s talk at MicroConf
  • Learning from the past.
  • Having realistic goals based on those past lessons.
  • Audience Ops Update
  • Carthook Update
  • Why on-boarding should affect app design.
  • When to hire contractors.
  • Are you fighting the right battle?
  • A new sales approach online

Resources Mentioned Today:

Audience Ops

Carthook

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Tools

Today’s episode is about the various tools we use in our business and everyday lives. We will cover 9 areas of tools.

  • Personal Tools
  • Communication/Productivity
  • Payments/Accounting/HR
  • Customer Support
  • Marketing
  • Sales
  • Production
  • Design
  • Podcasting

Some of these tools we have used and switched. Some of these tools were love at first sight. 

Resources Mentioned Today:

Appear

Appointlet

Audience Ops

Balsamiq

Bellum

Bench

Blubrry

Calendly

Carthook

Colorsnapper

Color Picker

Day 1

DigitalOcean

Drip

Dropbox

Droplr

Every Time Zone

Flow

Freshbooks

F.lux

Github

Gmail

Gumroad

Gusto

Harvest

Help Scout

Intercom

Leadpages

Panic Coda

PayPal

Photoshop

Podcast Motor

Sketch

Skype

Slack

Snagit

Spotify

Sprintly

Stripe

Trello

UberConference

Upwork

Wappalyzer

WP Engine

Xero

Yesware

ZenHub

Zoom

As always, thanks for tuning in. Head here to leave a  review in iTunes.

 

The Bootstrapper’s Search For Meaning

Today’s episode we give an update on our businesses and the on-going projects we have coming up. There is some travel on the horizon for Jordan and Brian both. Jordan is going for business and Brian for personal.

Audience Ops has really honed in on sales and improving the sales process. The training product is on hold and Brian is focusing on using webinars to bring in sales. The webinars are basically live demos of the service. He has one under his belt and has one planned for July 26th.

Carthook is also using webinars to sell their product. Jordan has hired some top notch team members to make the best quality webinars they can. Jordan also has an invitation to speak at conference in Barcelona. The conference is for people working with affiliates and are part of the emerging ecommerce wave.

On today’s episode we share our webinar experiences and what is going on in our businesses. We also talk about how an entrepreneur/founder can find passion in his business and not be a slave to the bottom line.

The points we covered today are:

  • Brian’s summer and future travel plans
  • Jordan’s trip to Berlin
  • Jordan’s invite to Barcelona and the conference where he will be speaking
  • Audience Ops changing sales approach
  • Winning the Long Game webinar
  • Carthook’s first webinar
  • Where is the “passion” in ecommerce?

Resources Mentioned Today:

Audience Ops

Carthook

LeadFuze

As always, thanks for tuning in. Head here to leave a  review in iTunes.