Pre-selling and Planning to Build ‘Audience Ops Calendar’

Today on Bootstrapped Web we talk about a new product from Audience Ops. Brian has developed a software product called Audience Ops Calendar. He has offered it to 12 clients and based his approach on a pre-sale model.

During today’s episode Brian tell us how he has developed the product. He answers why he chose  to develop a calendar, how to use his software, and how he plans to market it.

If you’ve ever been curious about a SAAS development this episode will tell you the right way to go about it.

Here are today’s conversation points:

  • Why Brian decided to launch this idea.
  • The problems the project has had.
  • The 3 ideal customers for Brian’s product.
  • The features of the product.
  • Brian’s process to develop the product.
  • Why having a beta group is a good idea.
  • Brian’s team building process.

Resources Mentioned Today:

Audience Ops


Audience Ops Calendar

WP Simple Pay Pro

As always, thanks for tuning in. Head here to leave a  review in iTunes.

  • Thanks for mentioning WP Simple Pay Pro (the Stripe WordPress plugin). Definitely a great way to take pre-orders.