It’s the new year and Jordan and Brian are ringing it in with an update episode that follows up on last week’s 2016 goals. In December Brian focused on updating the Productize course. There are new lessons and case studies, and it is officially launched.
Productize Your Business in 2016
Brian will be holding a workshop that covers a different angle of Productize services and how to grow them. The free workshop will be Thursday, January 14th at 11am Pacific (US) / 2pm Eastern (US) / 7pm GMT. Register Here. Brian wants to focus on the big picture and how using Productize can help to position entrepreneurs to launch other products.
Challenges for 2016 Goals
Brian wants to follow up on challenges to his 2016 goals that he needs to solve. Specifically in the Audience Ops business.
- Hiring full time employees.
- Removing himself from sales.
- Building up the software side of the Audience Ops business.
- Working Less.
As the team grows, Brian will need to transition freelance employees to regular full-time employees. The logistics of the hiring process and conversion process present new challenges.
He also wants to remove himself from making the actual sales calls. He feels like his work is too tied to his time, and he would prefer to focus on the big picture. He has an efficient sales process. He just needs to work on hiring and training, so he can remove himself.
Brian wants to focus on building up the software side of the Audience Ops business. He has some WordPress plugins, but he would like the software side to be a fully functional marketing funnel. Software can be a long-term scalable solution. He wants all of his solutions connected in a seamless manner.
Working less would help balance work and family life, but the actionable steps are hard to define. Brian has a lot on his plate, he wants to find a way to work less or transition between work and family life better. He is currently shopping for a new house and has a daughter due in May. Finding the balance between work time and family time is challenging.
Challenges for Jordan
Jordan loves having things on his schedule. He has an upcoming joint webinar on January 21st, with PureChat the free live chat software, and he has no stress. Because he knows that it is scheduled, so it will get done.
He also has a daughter due in March. He is scheduled to be at a conference at the same time, so March will be a crazy month.
The surprising observation that Jordan noticed is he thought the quiet time in December would lead to more productivity, but it is actually having the opposite effect. The lack of momentum and lack of activity has made him unhappy.
December revenue and growth is the highest of any month for his business, yet the lack of momentum is making him frustrated. Work wise, Jordan likes to keep things moving. He may examine roles and restructure some of his time to feel like he is getting maximum value.
Brian wants to focus on creative stuff and not get caught up in day to day tasks. Jordan likes the momentum of activity and gets frustrated when things aren’t moving along.
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