[102] Updates: Remote Company Culture & Bandwidth for Big Customers

[102] Updates: Remote Company Culture & Bandwidth for Big Customers

 
 
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Today we just talk about what comes to mind. There are tons of things happening in our personal lives and tons of things happening in our businesses. Brian has finished his national road trip with his family and is looking for a place to live. Jordan is anticipating the birth of his third child and planning how Carthook is going to affect that time.

Our main topic that surfaced during this episode was how to maintain a great company culture. Jordan says that’s not so much an issue for them because the team is only three people. Brian on the other hand is really striving to create a positive culture since his whole Audience Ops team is entirely remote. The conversation brings up some great strategies for team building and just how to encourage a team mindset.

Other topics that came up this episode are:

  • Carthook will be launching a big project soon.
  • Plans for MicroConf.
  • Brian’s ideas for building a company culture.
  • Refining the process of On-Boarding.
  • Jordan’s stressful week and potential big client.
  • Brian’s incentive system for established employees.
  • Jordan’s lesson about demo pages.

Mentioned in this podcast:

Carthook

Audience Ops

Slack

Status Hero

Briefs.fm

MicroConf

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[101] Evolving Your Sales Systems

[101] Evolving Your Sales Systems

 
 
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Brian needs to get out of the sales end of AudienceOps and transition sales to a team based system. Jordan was heavily focused on integration, but is now jumping back into sales. So on today’s episode we compare notes of our processes in CartHook and AudienceOps. The process itself is four steps and we share what we do at each step and how it works for us.

The four steps of process building that we break down include:

  • Collecting data to build a list
  • Sending out optimized cold email messages
  • Having 2 options for an incoming customer
  • Designing a CRM system

For Brian the goal is to have systems in place so that somebody other than him is handling all the sales calls.  To that end he plans to build the system needed, train a sales person and provide them the leads, add another salesperson or two as needed and ramp it up.  Jordan is looking forward to turning his attention back on sales after having been focuses on integrations.

Mentioned in this podcast:

leadfuze.com
quickmail.io
calendly.com
pipedrive DRM
Zapier.com
TalkDesk.com
AirCall.io
Attach.io

As always, thanks for tuning in. Head here to leave a  review in iTunes.

 

[100] Updates: Repeatable Marketing Ideas, Outsourcing Sales, & “Secret” SaaS Tiers

[100] Updates: Repeatable Marketing Ideas, Outsourcing Sales, & “Secret” SaaS Tiers

 
 
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Welcome to episode 100! Today we’re going to give an update on where we are in our businesses. Brian is still in Colorado and enjoying some family time, while Jordan is focusing on Carthook and its growth potential. Here is a summary of our updates with a few high points.

Brian’s Update:

Brian is in between his involvement with Big Snow Tiny Confs. He has attended the main one out in Vermont and has another one coming up at Beaver Creek, CO soon. Productize is also weighing heavy on his mind, since he is experiencing a slowdown in productivity. Here are some of the topics we discussed:

  • Improving Productize for customers and potential customers
  • Introducing a referral feature to AudienceOps
  • The decision to promote from within for a sales person
  • The need for writers and streamlining that process
  • A new app called Recruiterbox and the great customer service

Jordan’s Update:

Jordan is trying to find ways to keep Carthook in the forefront of people’s minds. He and  his team have reexamined their marketing strategies and are launching a new marketing page. They took inspiration from sites like LeadPages, Convert Kit, Drip, and The Clone Factory. The new site is based on the idea of “show don’t tell.” Some of the other topics we discussed are:

  • Carthook is now a customer of AudienceOps
  • Carthook’s new prices and the issues that can cause
  • A possible webinar in the future
  • Ways to keep new leads coming into Carthook
  • Improving Carthook’s optimization

So the boil down of today’s episode is we are both trying to make our businesses as optimal as possible. Whether that means hiring some new talent, or launching some new campaign.

Mentioned in this podcast:

Streak

Outbound

Lemonstand

Facebook

Adwords

Carthook

Productize Podcast

Audience Ops

Recruiterbox

Appointlet

As always, thanks for tuning in. Head here to leave a  review in iTunes.