[90] Staying Accountable With Teammates and Launching a Plugin Product

[90] Staying Accountable With Teammates and Launching a Plugin Product

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Welcome to Bootstrapped Web, Episode 90. Today’s episode is our weekly update.

Brian’s Update:

Brian is still in North Carolina and has just launched the Content Upgrades Plugin.  It’s officially out the door and as of this podcast’s publication it will be available to the public. He’s still working on the domain for the plugin. Right now, contentupgrades.io is working but they just set up shop.audienceops.com where it will eventually be sold from.  It’s the first in a long list of plugins to come.

In the last couple of weeks he had to set up the shop, promote, hold a webinar, and finally launch. About 350 people registered for the webinar and about 80 attended live which was a pretty good turnout. There’s so much that goes into a webinar, but overall it went well.  The next step is to set up a more automated funnel. He’ll be using blog posts, a pdf download, a recorded version of the workshop all put together into an automated drip to drive sales.

Before he leaves NC, he wants to put together the primary lead magnet on Audience Ops which will be an email course. First we’ll use it internally, then launch it as a plug in.

He’s also working on a landing page plug in. If you already have a website and you’re already set up on wordpress, it’s not so easy to just whip up a landing page. Brian wanted a plug in that made it easy to set up a landing page that looked like the rest of the site – sort of an opt in page – a totally stripped down page that has your logo, your theme and some opt in information, rather than the just another page on the site.

Brian will be travelling throughout the majority of December. The team is gelling and working well together and he no longer needs to be involved in every step of the process. He can focus on building out new parts of the product, sales calls and growing the business.

Jordan’s Update:

Jordan is still entrenched in the day to day of Carthook, preventing him from the work he feels he should be doing. He’s got a lot of trials going on, he’s averaging more than one launch per day which is great, and everything’s heading in the right direction, but he has been buried.

At the end of the day when he takes stock of his day there was a lot of activity but he didn’t spend time on the strategic work that needs to be done. It’s ‘death by a thousand cuts”. Brian’s suggestion is to add a tier 1 admin to help with these types of tasks. If you can train a support person, it might even give your new customers peace of mind.

He’s using accountability – blocking off time to do strategic work, getting the work done and sharing status updates so that he’s accountable. It’s important for everyone to know what’s getting done to not overwhelm and to ensure that everyone knows everyone is working. It’s also important that he satisfies those who need his input but at the end of the day also satisfies his own objectives and goals.

He had to create the space he needed, put aside some of the daily details, and focus on strategic planning. Responding to someone five days later is unreasonable, but so is expecting someone to respond in a hour.

In the next episode Brian and Jordan will be talking about the ‘Target Market”.

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[85] Refocusing and Getting Things Done in Less Time

[85] Refocusing and Getting Things Done in Less Time

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Welcome to Bootstrapped Web, Episode 85. Brian has been busy traveling over the past  month and is now settled in Asheville, NC for a few months.  He gives an update on his participation in Brennan Dunn’s Double Your Freelancing conference last month.

Also, Brian mentioned on this episode that tickets are still available for (both) Big Snow Tiny Confs… Well the Vermont trip is now sold out. But as of this writing (Oct 1, 2015), the Colorado trip still has a few spots open. Join us here: http://bigsnowtinyconfwest.com.

So after some conference talk, today we get  down to updating what’s going on in our businesses.

While Jordan spent about a month thinking about product development, sales stalled.  He’s happy to report he has his mojo back with 90% of his thoughts and actions focused on the sales marketing front.  CartHook is launching campaigns and marketing.  At the same time, there is work going on internally to determine the next step for CartHook, which includes determining what technology and added value he wants to bring to what could be CartHook 2.0.  In looking at sales and marketing for CartHook now, Jordan is working on five main things:

  • AdWords is now up and running and going to cart-specific landing pages
  • Begin Facebook newsfeed ads
  • Retargeting
  • A new outbound campaign, some of which will be done internally
  • Outbound sales for a high-end experimentation idea Jordan has and wants to receive feedback on  

Brian has a number of goals he wants to accomplish for the two months he is in Asheville.  His focus is to build out the marketing and sales engine for Audience Ops.  He feels it’s time for a proactive marketing strategy and plans to work on building out the sales funnel and converting cold leads.  His course of action includes:

  • Audience Ops blog, currently being published twice a week and is designed to teach business owners how to implement content marketing in their business
  • Begin testing paid acquisition and specifically promote posts on Facebook
  • Launch the Audience Ops WordPress content upgrades plugin
  • Begin monthly webinars

We also talk about the idea of finding ways to get more done in fewer hours.  While our schedules are opposite in the times we are the most effective in our work, we realize that allowing ourselves to not feel guilty about the times our energy is focused elsewhere is an important goal.   

Resources and Links:

Audience Ops Content Upgrade

Churn Buster





Essentialism – book

If you liked today’s episode, please give us a five-star review and we’ll mention your handle on a future episode of the Bootstrapped Web Podcast.  Head here to leave a  review in iTunes.