[90] Staying Accountable With Teammates and Launching a Plugin Product

[90] Staying Accountable With Teammates and Launching a Plugin Product

 
 
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Welcome to Bootstrapped Web, Episode 90. Today’s episode is our weekly update.

Brian’s Update:

Brian is still in North Carolina and has just launched the Content Upgrades Plugin.  It’s officially out the door and as of this podcast’s publication it will be available to the public. He’s still working on the domain for the plugin. Right now, contentupgrades.io is working but they just set up shop.audienceops.com where it will eventually be sold from.  It’s the first in a long list of plugins to come.

In the last couple of weeks he had to set up the shop, promote, hold a webinar, and finally launch. About 350 people registered for the webinar and about 80 attended live which was a pretty good turnout. There’s so much that goes into a webinar, but overall it went well.  The next step is to set up a more automated funnel. He’ll be using blog posts, a pdf download, a recorded version of the workshop all put together into an automated drip to drive sales.

Before he leaves NC, he wants to put together the primary lead magnet on Audience Ops which will be an email course. First we’ll use it internally, then launch it as a plug in.

He’s also working on a landing page plug in. If you already have a website and you’re already set up on wordpress, it’s not so easy to just whip up a landing page. Brian wanted a plug in that made it easy to set up a landing page that looked like the rest of the site – sort of an opt in page – a totally stripped down page that has your logo, your theme and some opt in information, rather than the just another page on the site.

Brian will be travelling throughout the majority of December. The team is gelling and working well together and he no longer needs to be involved in every step of the process. He can focus on building out new parts of the product, sales calls and growing the business.

Jordan’s Update:

Jordan is still entrenched in the day to day of Carthook, preventing him from the work he feels he should be doing. He’s got a lot of trials going on, he’s averaging more than one launch per day which is great, and everything’s heading in the right direction, but he has been buried.

At the end of the day when he takes stock of his day there was a lot of activity but he didn’t spend time on the strategic work that needs to be done. It’s ‘death by a thousand cuts”. Brian’s suggestion is to add a tier 1 admin to help with these types of tasks. If you can train a support person, it might even give your new customers peace of mind.

He’s using accountability – blocking off time to do strategic work, getting the work done and sharing status updates so that he’s accountable. It’s important for everyone to know what’s getting done to not overwhelm and to ensure that everyone knows everyone is working. It’s also important that he satisfies those who need his input but at the end of the day also satisfies his own objectives and goals.

He had to create the space he needed, put aside some of the daily details, and focus on strategic planning. Responding to someone five days later is unreasonable, but so is expecting someone to respond in a hour.

In the next episode Brian and Jordan will be talking about the ‘Target Market”.

If you enjoyed today’s show, please give us a five-star review and we’ll mention your handle on a future episode of the Bootstrapped Web Podcast. Head here to leave a review in iTunes.

[82] Growing Our Teams, New Initiatives, and Your Questions

[82] Growing Our Teams, New Initiatives, and Your Questions

 
 
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Welcome to Bootstrapped Web, Episode 82. We have been so focused on our businesses and we are excited to give our updates. Also on this episode, we’ll answer a few questions that we’ve received from people asking for our thoughts and advice.

Brian has been working hard on AudienceOps and creating systems and getting things nailed down. Things are moving forward on his new WordPress plugin which will handle content upgrades through an email opt-in which will then send users bonus content such as a PDF, or worksheet or template of some sort. It’s in use now for clients and the next step is release for beta users. His landing page will allow you to sign up now for early access if you’d like to be a tester. Brian has also been producing 10 to 12 high quality articles weekly, has the business systems running well and has refocused responsibilities for his team members. Brian will be speaking at the upcoming Microconf Europe which takes place in Barcelona from August 31 to September 1. In mid-September, Brian will in to Norfolk, Virginia to be part of Brennan Dunn’s Double Your Freelancing Conference.

Jordan has been equally busy and is happy to announce… his first EPIC blog post! Jordan has also launched a newly designed marketing site, a new podcast which is named The CartHook Show, hired a new customer success team member, and started his first advertising campaign. Somebody submitted CartHook to Product Hunt and that created a sugar high of increased visitors to the site. The surge resulted in a handful of free trials and some conversions.

Brian and Jordan then discuss what they believe are the most effective ways for them to communicate with their teams. Then it’s time for guest questions. One question tackled is from somebody who is concerned that consulting with a technical person could result in that person taking their idea if they don’t have a NDA. The second question deals with how much work is too much work before an idea is validated. The final question is how can you deliver content marketing when your customer is a small business person who doesn’t spend much time online.

If you enjoyed today’s show, please give us a five-star review and we’ll mention your handle on a future episode of the Bootstrapped Web Podcast. Head here to leave a review in iTunes.