Today is an updates episode. Jordan has a big product launch coming up and Brian talks about a new WordPress plugin and an open position he hopes to fill at Audience Ops.
Jordan talks about the stress he’s feeling leading up to a product launch integration. While launches are usually really public, he explains several factors that have kept this upcoming launch under wraps. The launch will be in a few weeks and he’s now in the sprint mode. In February, Carthook saw its biggest month ever in MMR growth, but Jordan is a bit concerned that the pipeline is not as strong for next month and that there may be some churn ahead.
Brian talks about the upcoming launch of Audience Op’s second WordPress plugin, a landing pages plugin. He explains it’s an easier and faster way to get a clean and optimized landing page on your site. He breaks down the features on the plugin which has a planned public launch for mid-April.
Brian is still looking for a Marketing Tech for Audience Ops. He explains that the person hired would be responsible for all the technical work that is the glue in a content marketing strategy. Among other things, this person would create and run PPC campaigns using Facebook ads, handle retargeting ad campaigns, create and test landing pages and create email marketing automation workflows. Brian explains that he’s having people on the team develop some of the strategy they’re using. The link for the Marketing Tech position is below in the resources section.
Other topics we cover in today’s episode are:
- Our topics for our Microconf talks
- How the TEDx format really works for Microconf
- The Productize Course
Resources from today’s episode:
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