[90] Staying Accountable With Teammates and Launching a Plugin Product

[90] Staying Accountable With Teammates and Launching a Plugin Product

 
 
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Welcome to Bootstrapped Web, Episode 90. Today’s episode is our weekly update.

Brian’s Update:

Brian is still in North Carolina and has just launched the Content Upgrades Plugin.  It’s officially out the door and as of this podcast’s publication it will be available to the public. He’s still working on the domain for the plugin. Right now, contentupgrades.io is working but they just set up shop.audienceops.com where it will eventually be sold from.  It’s the first in a long list of plugins to come.

In the last couple of weeks he had to set up the shop, promote, hold a webinar, and finally launch. About 350 people registered for the webinar and about 80 attended live which was a pretty good turnout. There’s so much that goes into a webinar, but overall it went well.  The next step is to set up a more automated funnel. He’ll be using blog posts, a pdf download, a recorded version of the workshop all put together into an automated drip to drive sales.

Before he leaves NC, he wants to put together the primary lead magnet on Audience Ops which will be an email course. First we’ll use it internally, then launch it as a plug in.

He’s also working on a landing page plug in. If you already have a website and you’re already set up on wordpress, it’s not so easy to just whip up a landing page. Brian wanted a plug in that made it easy to set up a landing page that looked like the rest of the site – sort of an opt in page – a totally stripped down page that has your logo, your theme and some opt in information, rather than the just another page on the site.

Brian will be travelling throughout the majority of December. The team is gelling and working well together and he no longer needs to be involved in every step of the process. He can focus on building out new parts of the product, sales calls and growing the business.

Jordan’s Update:

Jordan is still entrenched in the day to day of Carthook, preventing him from the work he feels he should be doing. He’s got a lot of trials going on, he’s averaging more than one launch per day which is great, and everything’s heading in the right direction, but he has been buried.

At the end of the day when he takes stock of his day there was a lot of activity but he didn’t spend time on the strategic work that needs to be done. It’s ‘death by a thousand cuts”. Brian’s suggestion is to add a tier 1 admin to help with these types of tasks. If you can train a support person, it might even give your new customers peace of mind.

He’s using accountability – blocking off time to do strategic work, getting the work done and sharing status updates so that he’s accountable. It’s important for everyone to know what’s getting done to not overwhelm and to ensure that everyone knows everyone is working. It’s also important that he satisfies those who need his input but at the end of the day also satisfies his own objectives and goals.

He had to create the space he needed, put aside some of the daily details, and focus on strategic planning. Responding to someone five days later is unreasonable, but so is expecting someone to respond in a hour.

In the next episode Brian and Jordan will be talking about the ‘Target Market”.

If you enjoyed today’s show, please give us a five-star review and we’ll mention your handle on a future episode of the Bootstrapped Web Podcast. Head here to leave a review in iTunes.

[84] MicroConf Europe 2015 Recap Show

[84] MicroConf Europe 2015 Recap Show

 
 
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Welcome to Bootstrapped Web, Episode 84.  Brian is back from MicroConf Europe and fills us in on all the great speakers he heard.  Brian also spoke at the event.  First up, we have updates on some of the things going on with our businesses.

Announcement

Before we dig into the details on our businesses, I wanted to mention that our annual skiing/mastermind meeting is coming up in January.  And this year we’re featuring a West Coast edition, Big Snow Tiny Conf West, which will be in Beaver Creek, CO in February.

Big Snow Tiny Conf – Sugarbush, Vermont
January 25-28, 2016
The original, organized by myself and Brad Tousnard will be happening at the same house as last year, near the slopes at Sugarbush, Vermont.
On sale September 24th, 2015
Info and email list here:  bigsnowtinyconf.com

Big Snow Tiny Conf West – Beaver Creek, Colorado
February 8-11, 2016
New!  A BSTC out west!  This one is being organized by Dave Rodenbaugh and it’s happening at Beaver Creek, Colorado.
On sale September 24th, 2015
Info and email list here:  bigsnowtinyconfwest.com

Our Business Updates

Jordan has launched a customized email template builder.  It was a long time in development and Jordan often played the role of the user of the product while things were getting hammered out. This opens the door to several other additions to the CartHook platform, all of which will expand their customer reach.

Jordan is also looking to hire a full-time lead developer. If you’d like to find out more about it, email Jordan at jordan@carthook.com.

As both businesses look at the prospect of more outbound sales, a few resources have really struck home:

Brian is in the private beta phase of a content upgrade plugin for WordPress.  A public launch is planned for the end of October. To find out more about getting in on that, check out contentupgrades.io.

Brian offers some of the highlights from MicroConf Europe speaker sessions including talks from:

Brain also discusses some of the good information exchanged in the attendee talks at MicroConf Europe.  In mid-September, Brian will head to Norfolk, Virginia to be part of Brennan Dunn’s Double Your Freelancing Conference.  

If you liked today’s episode, please give us a five-star review and we’ll mention your handle on a future episode of the Bootstrapped Web Podcast.  Head here to leave a  review in iTunes.