[32] From The Verge to Niche Startups: Dann Berg talks Audience Focus

[32] From The Verge to Niche Startups: Dann Berg talks Audience Focus

 
 
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How do you find the right audience for your startup?  How about your niche blog?  Or for a large news organization?

Dann Berg has experience in all of these worlds.  He’s the co-founder of a new startup,  TripExpert, a travel site built around trusted reviews.  He runs NoviceNoLonger.com, where he writes and podcasts about helping you break into tech, specifically iOS development.  Before going on his own, he worked as a product review editor at The Verge, a well known tech news organization.

In all of these arenas, but especially on his site NoviceNoLonger, Dann has done a fantastic job of understanding who is core audience is, what are their needs, and how he can best deliver great content for them.

In this episode

  • How they came to the idea of launching a travel site, in such a crowded space with very large competitors.
  • How Dann found his core audience for NoviceNoLonger.com and why he even changed his domain name.
  • How Dann’s work at The Verge influences how he approaches his work today, like how he goes about pitching press about his newly launched startup.

Show Notes