Marketing in 2022

Bootstrapped Web
Marketing in 2022
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Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • The timeline for Jordan’s big move
    • What’s it like to sell and buy a house in this market
  • ZipMessage updates
    • Changes on the website
    • Surveys after signing up
    • Coining “ZM”
    • Perfect uses for ZipMessage
    • Hiring strategists for SEO research
  • Traction with Rally
    • Conversations with investors
    • The importance of honesty and “when” to be honest
    • Looking for marketers
  • Tuple’s marketing campaign 

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

CartHook Acquired!

Bootstrapped Web
CartHook Acquired!
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What do you get out of conferences? Do you mute competitors on Twitter? How to you utilize Twitter as a budding SaaS entrepreneur?

After a brief hiatus, Brian and Jordan are back with some big news: Carthook was officially acquired! Jordan shares what details he can about the acquisition as well as the process and journey of the company.

They also talk about the upcoming MicroConf and what conferences can do for you. After all, they’re not just about networking, there are a lot of things gained when meeting with colleagues, competitors …and podcast listeners.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • Carthook officially acquired
    • Shutting down and selling the supported Shopify app
    • A mixture of emotions after a crazy journey
  • Unwinding after the stress of a trip
  • What conferences can do to your mindset
    • The energizing effect of conferences
    • Meeting podcast listeners
  • How it feels to be an anonymous company in a space with huge companies
  • Competitors on Twitter: To Mute or Not To Mute
  • How many people do you need for a startup?
  • Access the gratitude

Resources:

Brian on Twitter

Jordan on Twitter

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Traction… Then what?

Bootstrapped Web
Traction... Then what?
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How do you decide what features you should work on now? How do you stay unplugged during a vacation? What are the milestones and progress markers that tell you if you are on the right path? 

As Brian comes back from a vacation and conference (and before Jordan leaves for his own), we’re catching up on the latest updates on ZipMessage and Rally. We’re also talking about how to best judge our own traction, and how to decide which feature to work on first.

Here are today’s conversation points:

  • Staying unplugged during a vacation
  • Recognizing milestones and gauging progress 
  • Updates on ZipMessage and Rally
    • Dealing with big competitors head-on
    • Future plans
  • Being a SaaS business owner and a SaaS customer
  • Integration partnerships: the approaches, the benefits, and the selection process
  • Deciding how to move forward: short term decisions versus long term/strategic decisions

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Everything Must Go

Bootstrapped Web
Everything Must Go
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We have some big news to share before we go on a (much needed) two-week hiatus. 

Brian talks about his sale of Productize, in addition to nearly every other business he has owned. Jordan talks about his latest tweet thread, responding to Moiz Ali’s criticisms of Shopify. We also talk about the power of audio, networking through podcasting, and marketing.

Here are today’s conversation points:

  • Taking a break and staying away from the computer while on vacation
  • Moiz Ali’s tweet about Shopify’s problems
    • The problems that they need to solve
  • Marketing and speaking your mind
  • The sale of the Productize brand (and everything else)
  • Networking through podcasting 
    • Connecting with people through audio
  • Competitors and marketing

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Resources:

Jordan’s response to Moiz’ Shopify Tweet

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Tokenizing

Bootstrapped Web
Tokenizing
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How are you and your company changing with the times? Are you considering tokenizing your software company? Have you begun adopting web3 technology?

Today, we’re talking about marketing, hiring developers and writers during “The Great Resignation,” and tokenizing. Token-based economics is the future of SaaS. Web3 tech isn’t just in the future, it’s happening right now.

Here are today’s conversation points:

  • Dealing with bad days, finding additional sources of joy
  • Big Snow Tiny Conf (East)
  • Marketing: calming down after product launch and initial promotion
    • Integrations and examples of
    • Writing and promotion
  • Fundraising and tokenizing
    • Adopting web3 technology
  • Transitioning between developers during “The Great Resignation”

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Big Snow Tiny Conf

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

So Meta

Bootstrapped Web
So Meta
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Brian and Jordan are having a great time as they ride good days, give great updates, and look forward to some exciting things in the near and far future. 

In today’s unscripted and random episode, Brian and Jordan give us some great news in terms of business updates. They also talk about one of the bigger customer issues when it comes to running a SaaS company. Not to mention, a deep dive into the metaverse: what does the future look like with Web3?

Here are today’s conversation points:

  • That wonderful feeling when things are starting, building, and rolling
  • How to keep the momentum going
  • SaaS issues: the discomfort of having most of your market be anonymous to you
  • Foreshadowing of why we should take the metaverse seriously
    • Will Web3 be corporate-owned or user-owned?
    • Monetization through advertising and other types of models
  • TinyConf, Disney, and other events in the near future

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Wheels Are Turning

Bootstrapped Web
Wheels Are Turning
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Brian has sold ProcessKit! He explains the surprisingly stress-free and smooth process. Jordan talks about his upcoming move to Chicago. Meanwhile, they also give updates on Rally’s marking and sales funnels, and prioritization at ZipMessage. 

Today’s episode is filled with business updates, optimism, and great outlooks for 2022. Don’t forget to check out ZipMessage on ProductHunt!

Here are today’s conversation points:

  • The sale of ProcessKit
  • Chicago, look out for Jordan
  • ZipMessage on Product Hunt
  • Is Rally ready to go to market?
    • Marketing funnels and sales funnels
  • Prioritization at ZipMessage
  • ZIpMessage conversion emails

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

2021/2022 New Year reflections

Bootstrapped Web
2021/2022 New Year reflections
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Brian’s product, ZipMessage, is live today on Product Hunt the same day this episode airs—Tuesday, January 11th 🚀 Your comments and feedback on Product Hunt would go a long way today 🙂

To kick off the new year, Brian and Jordan share their 2021 reflections and 2022 goals (or whatever you want to call these ramblings). From moving across the country to managing our mental state to marketing and product growth, it’s all happening in 2022. Let’s do this.

Thanks so much for listening all these years! Here’s to another great year of Bootstrapped Web ahead.

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Define Traction

Bootstrapped Web
Define Traction
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What does traction feel like? How do you authentically build a network? Brian and Jordan talk about marketing, website updates, and the different phases of product/market fit. Jordan dives into the different and unique ways Rally is marketing. Brian updates us on ZipMessage momentum: website updates, premium enrollment, and crossing a customer milestone.

Today’s episode is all about the different ways you can build traction but also the different ways you can define traction.

Here are today’s conversation points:

  • Marketing site changes at Rally
    • Getting credit for speed and momentum
    • NFT Projects for marketing
  • ZipMessage website updates
    • Personalization for customers 
    • Creating a WordPress plugin
    • Premium enrollment/Private or public conversations
  • Phases of Product/market Fit
    • What does traction feel like?
    • Are customers willing to adapt for your product?

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

The Chaos

Bootstrapped Web
The Chaos
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Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web. 

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

Here are today’s conversation points:

  • A new ZipMessage website
  • Hiring generalists or specialists
  • Challenging leadership team conversations
  • Marketing and and outreach for the podcasting community
    • Influencer outreach
    • SEO plays and search demands
  • Andrew Chen’s newest book release

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes