Tokenizing

Bootstrapped Web
Tokenizing
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How are you and your company changing with the times? Are you considering tokenizing your software company? Have you begun adopting web3 technology?

Today, we’re talking about marketing, hiring developers and writers during “The Great Resignation,” and tokenizing. Token-based economics is the future of SaaS. Web3 tech isn’t just in the future, it’s happening right now.

Here are today’s conversation points:

  • Dealing with bad days, finding additional sources of joy
  • Big Snow Tiny Conf (East)
  • Marketing: calming down after product launch and initial promotion
    • Integrations and examples of
    • Writing and promotion
  • Fundraising and tokenizing
    • Adopting web3 technology
  • Transitioning between developers during “The Great Resignation”

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Big Snow Tiny Conf

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

So Meta

Bootstrapped Web
So Meta
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Brian and Jordan are having a great time as they ride good days, give great updates, and look forward to some exciting things in the near and far future. 

In today’s unscripted and random episode, Brian and Jordan give us some great news in terms of business updates. They also talk about one of the bigger customer issues when it comes to running a SaaS company. Not to mention, a deep dive into the metaverse: what does the future look like with Web3?

Here are today’s conversation points:

  • That wonderful feeling when things are starting, building, and rolling
  • How to keep the momentum going
  • SaaS issues: the discomfort of having most of your market be anonymous to you
  • Foreshadowing of why we should take the metaverse seriously
    • Will Web3 be corporate-owned or user-owned?
    • Monetization through advertising and other types of models
  • TinyConf, Disney, and other events in the near future

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Wheels Are Turning

Bootstrapped Web
Wheels Are Turning
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Brian has sold ProcessKit! He explains the surprisingly stress-free and smooth process. Jordan talks about his upcoming move to Chicago. Meanwhile, they also give updates on Rally’s marking and sales funnels, and prioritization at ZipMessage. 

Today’s episode is filled with business updates, optimism, and great outlooks for 2022. Don’t forget to check out ZipMessage on ProductHunt!

Here are today’s conversation points:

  • The sale of ProcessKit
  • Chicago, look out for Jordan
  • ZipMessage on Product Hunt
  • Is Rally ready to go to market?
    • Marketing funnels and sales funnels
  • Prioritization at ZipMessage
  • ZIpMessage conversion emails

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

2021/2022 New Year reflections

Bootstrapped Web
2021/2022 New Year reflections
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Brian’s product, ZipMessage, is live today on Product Hunt the same day this episode airs—Tuesday, January 11th 🚀 Your comments and feedback on Product Hunt would go a long way today 🙂

To kick off the new year, Brian and Jordan share their 2021 reflections and 2022 goals (or whatever you want to call these ramblings). From moving across the country to managing our mental state to marketing and product growth, it’s all happening in 2022. Let’s do this.

Thanks so much for listening all these years! Here’s to another great year of Bootstrapped Web ahead.

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Define Traction

Bootstrapped Web
Define Traction
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What does traction feel like? How do you authentically build a network? Brian and Jordan talk about marketing, website updates, and the different phases of product/market fit. Jordan dives into the different and unique ways Rally is marketing. Brian updates us on ZipMessage momentum: website updates, premium enrollment, and crossing a customer milestone.

Today’s episode is all about the different ways you can build traction but also the different ways you can define traction.

Here are today’s conversation points:

  • Marketing site changes at Rally
    • Getting credit for speed and momentum
    • NFT Projects for marketing
  • ZipMessage website updates
    • Personalization for customers 
    • Creating a WordPress plugin
    • Premium enrollment/Private or public conversations
  • Phases of Product/market Fit
    • What does traction feel like?
    • Are customers willing to adapt for your product?

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

The Chaos

Bootstrapped Web
The Chaos
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Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web. 

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

Here are today’s conversation points:

  • A new ZipMessage website
  • Hiring generalists or specialists
  • Challenging leadership team conversations
  • Marketing and and outreach for the podcasting community
    • Influencer outreach
    • SEO plays and search demands
  • Andrew Chen’s newest book release

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Chicken or Egg Development

Bootstrapped Web
Chicken or Egg Development
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When launching a new SaaS business, what comes first? What features do you focus on? How do you keep an eye on your key metrics early on? How do you handle onboarding when you’re shuffling team members’ priorities?

Brian and Jordan talk all about the newest updates with ZipMessage and Rally. From experimenting with free plans, website redesigns, and preparing themselves for an influx of activity, there is a lot going on behind the scenes. Exciting things are happening but with excitement come daunting tasks, important decisions, and possible mistakes.

Here are today’s conversation points:

  • New activity with ZipMessage
  • Onboarding first merchants with Rally
    • Remembering the excitement and joy that comes from sales demos
  • Experimenting with a free plan on ZipMessage
    • The differences between the free and paid plan
  • Rally’s all-hands to mentally prepare for a different challenge: new priorities
  • ZipMessage’s website redesign
  • The daunting task of revamping landing pages

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

How to Fund a Startup

Bootstrapped Web
How to Fund a Startup
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Jordan shares some big news, 5.8 million dollars worth of news. At the feet of the news of Rally’s seed funding announcement, Brian and Jordan talk all about raising money for businesses. What are the mechanics of starting the funding journey? Which funding path should you take? What does it mean for a fund to lead a round? 

Meanwhile, Brian gives updates on ZipMessage including marketing projects (comparison/competitor pages), hiring designers for website redesigns, and falling behind on content.

Here are today’s conversation points:

  • Rally funding announcements
  • Planning for funding and growth for Rally
  • Strategic funding approaches and plans
  • Comparison/competitor pages
  • Website redesigns
  • SEO content opportunities for ZipMessage
  • How to get the right response and the right person for the job

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally Website

As always, thanks for tuning in. Head here to leave a review on iTunes.

Go to Market vs. Marketing

Bootstrapped Web
Go to Market vs. Marketing
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What is the difference between going to market and marketing? What mindset do you need to be in to accomplish your goals for both of these stages of business? In addition to answering these questions, Brian and Jordan dive into their marketing goals, content strategists, and updates on where they are with their Rally and ZipMessage.

Jordan talks about Rally’s methodical blog posts, which will be released slowly over the next few months. Brian shares some of the new features on ZipMessage and his plans for ‘going to market.’ They also talk about how uncomfortable and rewarding the process can be. ‘Going to market’ is humbling and requires authenticity after all.

Here are today’s conversation points:

  • The difference between going to market and marketing
  • What is involved when you go to market
  • Marketing techniques and content creators
  • Different versions of networking

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Resources:

Brian on Twitter

Jordan on Twitter 

Rally

ZipMessage

As always, thanks for tuning in. Head here to leave a review on iTunes

Should We Rename the Podcast?

Bootstrapped Web
Should We Rename the Podcast?
/

Bootstrapped Web is no longer bootstrapped, on either side!

Jordan starts off this episode with his “coming out” strategy, which all starts with his initial three-post series on Rally. He also dives into Rally updates, comparing your start-up businesses, and the importance of developing a unique view of the market.

Brian takes funding from Calm Fund (formerly Earnest Capital), which has been a month in the making. He talks about the different decisions and considerations to be made when exiting Audience Ops and taking funding for ZipMessage.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Here are today’s conversation points:

  • Jordan’s “coming out” strategy for Rally
  • Brian takes funding from Calm Fund (formerly Earnest Capital)

Resources

Rally Blog

“Your Startup is a Movement” by David Sacks

Calm Fund 

Brian on Twitter

Jordan on Twitter 

ZipMessage

As always, thanks for tuning in. Head here to leave a review on iTunes