Viruses and Positioning

Bootstrapped Web
Viruses and Positioning
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Brian and Jordan are back and feeling a little better from last week. We’re touching on the coronavirus and how it pertains to the economy and how it affects our businesses and conferences in the near future. We’re also talking about the stories in our heads, having renewed energy about our businesses, positioning, prioritizing, and general updates.

Here are today’s conversation points:

  • Preparations for emergencies
  • Jordan talks about the stories in his head
  • Going back and listening to old episodes of BW
  • Brian updates us on positioning
  • Brian’s talks at BigSnowTInyConf and how he felt about it
  • Rewriting web-copy and new/evolving features for ProcessKit
  • Climbing “hills” and seeing progress and new hurtles
  • The rise of Zapier
  • The possibility of the economy getting derailed because of the coronavirus
  • Prioritizing projects and elements of those projects

Resources

Zapier

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Sales and Therapy

Bootstrapped Web
Sales and Therapy
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We’re are both back after a couple weeks off the mic. Today we’re talking about therapy sessions, the amount of stress and pain in entrepreneurial careers, business trips, leaks and waiting times, solving puzzles, and sales. When is a good time to start removing yourself from different positions in your business so you can start focusing on what does need your attention? How do we deal with work-related stress when we’re the ones putting ourselves in those positions?

Here are today’s conversation points:

  • “Therapy” with Brian and Jordan
  • Recap of the last few weeks
  • Personal and professional stresses
  • Sales goals and removing ourselves from the sales roles
  • Brian’s new AudienceOps salesperson
  • Sales techniques and answering questions
  • How do you do a sales campaign?
  • Solving problems
  • Brian’s new developer

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Culture & Onboarding

Bootstrapped Web
Culture & Onboarding
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Brian and Jordan are back for the third week in a row. We talk about their plans for the next couple of weeks (Slovania and BigSnowTinyConf). We also go through a few current and upcoming updates. We pose a few questions including, when you have a new product, do you take longer and make base features, or differentiate first? How do you feel about working remotely or working in a coworking space with other people? Do you hire an individual freelancer or go to an agency?

Here are today’s conversation points:

  • Dealing with hurdles as an entrepreneur
  • The great things about micro confs and small conferences
  • Jordan’s team shifting and upcoming changes
  • Brian’s timing with shutting off self-sign-up
  • Brian’s new demos
  • Brian’s new developer and small updates 
  • Jordan’s weekly demos: where are your shortfalls?
  • Remote versus office work
  • The resiliency of hard workers and keeping a balance at work
  • Jordan’s buckets for Carthook

Resources

BigSnowTinyConf, website

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Positioning and Profitability

Bootstrapped Web
Positioning and Profitability
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We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

Here are today’s conversation points:

  • Looking back one last time on 2019
  • Jordan is shifting from a direct-response mindset to a brand awareness mindset
  • Brian’s contemplative train ride and mini-retreat
  • The importance of tags, naming, and positioning
  • Jordan’s visual representation of profitability
  • Bringing in new team members
  • Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies 

ProcessKit 

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Back At It

Bootstrapped Web
Back At It
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Today we’re talking about getting back to work after the holiday “festivities”, the inability to unplug, slowing down in December, the themes that ran through 2019, and what our themes for 2020 will be.

Here are today’s conversation points:

  • What to do when you can’t unplug your brain
  • Slumps around the holidays
  • 2019 was a rebuilding year for Jordan and 2020 seems to have a theme of marketing
  • Brian was marinating in anticipation for 2020
  • How Jordan was able to noodle while he and his team were on a break
  • Where Brian is going to put his focus in 2020
  • Jordan’s newest product lead, Jessica
  • What Brian is going to ponder over during his one-man retreat

Resources

SunriseKPI 

Audience Ops Case Studies 

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Post-Launch & Code Freezes

Bootstrapped Web
Post-Launch & Code Freezes
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Today we’re live and in a rush since Jordan has to take his kids to lunch on their off-day! 

We talk about post-Halloween shenanigans, Brian’s 37th birthday (at least, he’s not 40), the stats and news from Process Kit’s launch, capturing the creative process, and Jordan’s code freeze. 

We also talk about how to capture the creative process at its peak and how we can analyze that data to gain information for the future.

Here are today’s conversation points:

  • ProcessKit Launch
  • The difference in feedback from post-launch and early-adopters
  • LastPass vs. 1Password
  • New ProcessKit website
  • Capturing the creative process
  • The switch from open trials to application demos
  • Brian’s webinar and his to-do list
  • When to listen to resistance
  • Code freezes

Resources Mentioned:

ProductHunt

LastPass

1Password

New ProcessKit website

As always, thanks for tuning in. Head here to leave a review on iTunes.

Product Brain vs Marketing Brain

Bootstrapped Web
Product Brain vs Marketing Brain
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Brian and (a sick) Jordan are back talking about upcoming Halloween festivities, what they missed out on by missing MicroConf (in Croatia), their thoughts on SEO, product vs. marketing, new podcasting ideas, and the new ProcessKit website.

Here are today’s conversation points:

  • MicroConf in Croatia
  • The importance of SEO
  • Brian’s marketing push and Launch Workshop (on November 5th)
  • Focus on product or marketing?
  • Producing videos for landing pages and onboarding
  • The proliferation of bootstrap community podcasts
  • Jordan’s idea of an audio version of Twitter 
  • “Choosy little b*stards”
  • The new ProcessKit website
  • Brian’s goals for the next few months
  • Template marketing

Resources Mentioned:

MicroConf

New ProcessKit website

Brian’s Launch Workshop

Build Your SaaS Podcast 

Kalen Jordan’s Podcast, Kalencast

Briefs.FM

As always, thanks for tuning in. Head here to leave a review on iTunes.

Continuous Adjustments

Bootstrapped Web
Continuous Adjustments
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Jordan and Brian are back in the studio. Today the main focus is on the continuous adjustments needed in the software industry. They also quickly cover the trend of SaaS companies doing conferences and community-based marketing. Jordan talks about how great Carthook is doing, productivity challenges, goals for the future, some exciting, secret news for the future, and Carthook’s amazing director of communications. Brain talks about presenting at CaboPress, the possibility of meetups for his team, and his new developer.

Here are today’s conversation points:

  • CaboPress
  • The Future of Carthook
  • Productivity challenges
  • The role of a director of communications
  • Brian’s new developer
  • Changes in expectations
  • Founder concerns
  • MicroConf survey
  • Onboarding challenges with ProcessKit

Resources Mentioned:

CaboPress

MicroConf

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

Never Enough MRR

Bootstrapped Web
Never Enough MRR
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Jordan and Brian are back to a regular podcasting schedule. Brian spent the weekend at a retreat/mastermind group at Martha’s Vineyard. Meanwhile, Jordan was at the Striped Conference. After a quick update, Jordan and Brian talk about the latest episode of a great podcast, MRR, and the latest news on both of their businesses.

Here are today’s conversation points:

  • Why Mini-Conferences are great
  • The Stripe Conference in San Francisco
  • Brian’s new assistant from S. Africa and why he loves hiring remotely
  • The Build Your SaaS episode: “How much MRR is enough?”
  • Plateauing MRR means declining
  • The fuel to burn to get to that growth rate
  • Guidance versus a Designer
  • Jordan getting his hands dirty in the product

Resources Mentioned:

Stripe Conference

How Much MRR Is Enough?

MailChimp

As always, thanks for tuning in. Head here to leave a review on iTunes.

Learning Rails vs. Laravel / Branding / Education Marketing

Bootstrapped Web
Learning Rails vs. Laravel / Branding / Education Marketing







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Summer is in full swing and we are back from our individual vacations. We discuss our businesses and our personal roadmaps for Carthook and Audience Ops. We vent about developing frustrations and we do an armchair quarterbacking session for ConvertKit’s new branding strategy.

Brian updates the audience on his coding education adventure. Jordan shares his experience with Stripe and their partner program. He also discusses a new website and funnel design he is exploring the Carthook team. Tune in for today’s episode about coding, branding, and moving in new directions.

Here are today’s conversation points:

  • Why Brian hasn’t set any goals for this year.
  • Jordan’s frustrations about feature development.
  • The new roadmap for Ops Calendar.
  • Brian’s coding lessons and what he has learned.
  • The difference between Rails and Laravel.
  • Why Brian switched back to Rails.
  • PHP vs. Rails and what it tells you about the business.
  • Jordan’s feedback for Stripe.
  • Armchair quarterbacking for Nathan Berry’s Seva.
  • Carthook’s new branding strategy.
  • Our mutual need for an educational product.

Resources Mentioned Today:

Audience Ops

Carthook

ConvertKit

Laravel

Productize & Scale

Practicing Rails by Justin Weiss

One Month

Stripe

As always, thanks for tuning in. Head here to leave a  review in iTunes.