Company as a Product

Bootstrapped Web
Company as a Product
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How do you get rid of post-illness brain fog? How do you build company culture when you’re absent? What are your steps to shipping out features?

There have been plenty of changes with Brian and Jordan since the last episode: moving and changing environments, changing energies, and changing up routines. Today, Brian and Jordan are talking about what they do to stay productive, how their teams are forming and evolving, and what sales in 2022 looks like.

What else should we talk about? What are you hearing (or not hearing from us) that you’d like to know about? If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Talking Points: 

  • Productivity during tumultuous/chaotic personal lives
  • Treating your company like a product
  • Updates with ZipMessage
    • Creating a culture for a team
    • Replacing SEO 
    • Asynchronous updates 
    • Building our own community
    • Announcing features
  • Rally updates
    • Building company culture when you feel too absent
    • SaaS sales in 2022
    • Building teams and laying out playbooks

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Product vs. Pipeline

Bootstrapped Web
Product vs. Pipeline
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What has happened in the venture funding world in the past couple of months? How do you handle repositioning? Can you lean too heavily on your product, features, and roadmaps? What do you do when one of your features falls flat?

It’s the middle of the summer edition of Bootstrapped Web. Brian and Jordan are back behind the mic after surviving family vacations, COVID, and cancelled flights. Today, Brian dives deep into repositioning and how ZipMessage has refocused in the past couple weeks. Meanwhile, Jordan talks about the biggest mistake he has made with Rally so far.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points: 

  • ZipMessage and Rally updates
  • The changes in the venture funding and the bootstrapped entrepreneur world
  • Repositioning and refocusing at ZipMessage
    • Different pipelines: influencers, coaches, consultants, etc.
    • Building CRMs (Airtable, Pipedrive)
  • Learning from mistakes
    • Being led by product
  • How Jordan built a stronger working relationship with his team
    • Learning from an existential crisis
  • The truth behind SaaS companies

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Talking to Customers

Bootstrapped Web
Talking to Customers
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How do you avoid consistent churn with new products? What tools do you use to learn about your market? What influences the changes in your products?

It has been a while but Brian and Jordan are back, and they’ve brought updates with Rally and ZipMessage. Jordan talks about his fundraising efforts. Brian talks about his customer research project and what he has learned through that process. 

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • Trends in the industry and the economy
  • Can you avoid consistent churn numbers in new products?
  • Jordan’s fundraising efforts
    • Investor behaviors
    • Are people driven by FOMO
    • The various stages in the funnel
  • Brian’s research project 
    • The lessons that Brian learned
    • What motivates customers and what makes them think?
  • Shifting product features based on the market
    • Learning from other competitors and their customers

Resources:

Brian’s Twitter thread documenting his customer research project

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Marketing in 2022

Bootstrapped Web
Marketing in 2022
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Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • The timeline for Jordan’s big move
    • What’s it like to sell and buy a house in this market
  • ZipMessage updates
    • Changes on the website
    • Surveys after signing up
    • Coining “ZM”
    • Perfect uses for ZipMessage
    • Hiring strategists for SEO research
  • Traction with Rally
    • Conversations with investors
    • The importance of honesty and “when” to be honest
    • Looking for marketers
  • Tuple’s marketing campaign 

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

CartHook Acquired!

Bootstrapped Web
CartHook Acquired!
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What do you get out of conferences? Do you mute competitors on Twitter? How to you utilize Twitter as a budding SaaS entrepreneur?

After a brief hiatus, Brian and Jordan are back with some big news: Carthook was officially acquired! Jordan shares what details he can about the acquisition as well as the process and journey of the company.

They also talk about the upcoming MicroConf and what conferences can do for you. After all, they’re not just about networking, there are a lot of things gained when meeting with colleagues, competitors …and podcast listeners.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Talking Points:

  • Carthook officially acquired
    • Shutting down and selling the supported Shopify app
    • A mixture of emotions after a crazy journey
  • Unwinding after the stress of a trip
  • What conferences can do to your mindset
    • The energizing effect of conferences
    • Meeting podcast listeners
  • How it feels to be an anonymous company in a space with huge companies
  • Competitors on Twitter: To Mute or Not To Mute
  • How many people do you need for a startup?
  • Access the gratitude

Resources:

Brian on Twitter

Jordan on Twitter

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Traction… Then what?

Bootstrapped Web
Traction... Then what?
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How do you decide what features you should work on now? How do you stay unplugged during a vacation? What are the milestones and progress markers that tell you if you are on the right path? 

As Brian comes back from a vacation and conference (and before Jordan leaves for his own), we’re catching up on the latest updates on ZipMessage and Rally. We’re also talking about how to best judge our own traction, and how to decide which feature to work on first.

Here are today’s conversation points:

  • Staying unplugged during a vacation
  • Recognizing milestones and gauging progress 
  • Updates on ZipMessage and Rally
    • Dealing with big competitors head-on
    • Future plans
  • Being a SaaS business owner and a SaaS customer
  • Integration partnerships: the approaches, the benefits, and the selection process
  • Deciding how to move forward: short term decisions versus long term/strategic decisions

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Everything Must Go

Bootstrapped Web
Everything Must Go
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We have some big news to share before we go on a (much needed) two-week hiatus. 

Brian talks about his sale of Productize, in addition to nearly every other business he has owned. Jordan talks about his latest tweet thread, responding to Moiz Ali’s criticisms of Shopify. We also talk about the power of audio, networking through podcasting, and marketing.

Here are today’s conversation points:

  • Taking a break and staying away from the computer while on vacation
  • Moiz Ali’s tweet about Shopify’s problems
    • The problems that they need to solve
  • Marketing and speaking your mind
  • The sale of the Productize brand (and everything else)
  • Networking through podcasting 
    • Connecting with people through audio
  • Competitors and marketing

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

Resources:

Jordan’s response to Moiz’ Shopify Tweet

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Tokenizing

Bootstrapped Web
Tokenizing
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How are you and your company changing with the times? Are you considering tokenizing your software company? Have you begun adopting web3 technology?

Today, we’re talking about marketing, hiring developers and writers during “The Great Resignation,” and tokenizing. Token-based economics is the future of SaaS. Web3 tech isn’t just in the future, it’s happening right now.

Here are today’s conversation points:

  • Dealing with bad days, finding additional sources of joy
  • Big Snow Tiny Conf (East)
  • Marketing: calming down after product launch and initial promotion
    • Integrations and examples of
    • Writing and promotion
  • Fundraising and tokenizing
    • Adopting web3 technology
  • Transitioning between developers during “The Great Resignation”

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Big Snow Tiny Conf

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

So Meta

Bootstrapped Web
So Meta
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Brian and Jordan are having a great time as they ride good days, give great updates, and look forward to some exciting things in the near and far future. 

In today’s unscripted and random episode, Brian and Jordan give us some great news in terms of business updates. They also talk about one of the bigger customer issues when it comes to running a SaaS company. Not to mention, a deep dive into the metaverse: what does the future look like with Web3?

Here are today’s conversation points:

  • That wonderful feeling when things are starting, building, and rolling
  • How to keep the momentum going
  • SaaS issues: the discomfort of having most of your market be anonymous to you
  • Foreshadowing of why we should take the metaverse seriously
    • Will Web3 be corporate-owned or user-owned?
    • Monetization through advertising and other types of models
  • TinyConf, Disney, and other events in the near future

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes

Wheels Are Turning

Bootstrapped Web
Wheels Are Turning
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Brian has sold ProcessKit! He explains the surprisingly stress-free and smooth process. Jordan talks about his upcoming move to Chicago. Meanwhile, they also give updates on Rally’s marking and sales funnels, and prioritization at ZipMessage. 

Today’s episode is filled with business updates, optimism, and great outlooks for 2022. Don’t forget to check out ZipMessage on ProductHunt!

Here are today’s conversation points:

  • The sale of ProcessKit
  • Chicago, look out for Jordan
  • ZipMessage on Product Hunt
  • Is Rally ready to go to market?
    • Marketing funnels and sales funnels
  • Prioritization at ZipMessage
  • ZIpMessage conversion emails

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.