Go to Market vs. Marketing

What is the difference between going to market and marketing? What mindset do you need to be in to accomplish your goals for both of these stages of business? In addition to answering these questions, Brian and Jordan dive into their marketing goals, content strategists, and updates on where they are with their Rally and ZipMessage.

Jordan talks about Rally’s methodical blog posts, which will be released slowly over the next few months. Brian shares some of the new features on ZipMessage and his plans for ‘going to market.’ They also talk about how uncomfortable and rewarding the process can be. ‘Going to market’ is humbling and requires authenticity after all.

“There’s a lot going on inside the company and inside the product. And ‘go to market’ is one element of that but you can’t just focus on that because there’s a lot of other things going on that we have to get right.” – Jordan

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Here are today’s conversation points:

• The difference between going to market and marketing
• What is involved when you go to market
• Marketing techniques and content creators
• Different versions of networking

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

“It’s this idea (especially in the first year) where you’ve got to be doing activities that are introducing the product to more and more new people.” – Brian

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Resources:

Brian on Twitter

Jordan on Twitter 

Rally

ZipMessage

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