Marketing Loose Ends & Funding Gaps

Jordan and Brian are back behind the mic before Thanksgiving. Jordan talks about how great it feels to be unnecessary (at work) and various B-to-B and B-to-C marketing techniques. Brian talks about kits, his “new trialers”, and Processkit updates. They also talk about one of DHH’s Tweet-rants and what they’re grateful for.

[tweetthis]“For things like this, one off-the-shelf software doesn’t solve the whole problem, you always need some element of custom implementation.” - Brian [/tweetthis]

Here are today’s conversation points:

• ProcessKit’s kits (process templates)
• Marketing techniques
• Brian’s “new trial” experiences
• Brian’s to-do list
• DHH’s rant on profit and funding
• Brian’s metrics dashboard
• More work with SunriseKPI

[tweetthis]“What I have seen is that the best ones don’t market their product; they market the result.” - Jordan[/tweetthis]

Resources Mentioned:

ProcessKit

Carthook

DHH’s Tweet

Sunrise KPI

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