Metrics & Hiring Funnels

Brian and Jordan are back to back-to-back weeks before vacation and travel plans kick in because… It’s summertime! While Jordan deals with a minor lacrosse injury, they both gush over Matt Medeiros, and give updates on their latest business endeavors. They talk about the progress on the search for a media creator for both Rally and ZipMessage, hiring funnels and hiring hurdles, getting feedback, and ways to get out of a funk.

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“I saw a ZipMessage pop up in my Slack the other day. I love seeing it organically used because that’s the tool that fits.” – Jordan

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Here are today’s conversation points:

• Matt Medeiros and the media creator role
• The technical side of ZipMessage
• Reading stats and getting feedback
• Getting out of a funk
• Completing tasks, self-induced stress, and forgiveness
• Figuring out the right workflow and the right people
• Hiring funnels, hurdles, testimonials, and role-specific adjustments

“People get value from it and they don’t tell you they’re getting value from it. It’s just happening and you don’t see it right in front of you. You have to see the stats.” – Brian

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Mentioned on today’s episode:

Matt Medeiros’ Twitter Thread on the media creator role

ChartMogul

DynamiteJobs

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

Rally On 

ZipMessage

SunriseKPI 

Productize 

Audience Ops

ProcessKit  

Carthook  

Brian’s 2 positions open for applications:

Media Creator

Technical Marketer

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