Who is the customer for this SaaS?

Bootstrapped Web
Who is the customer for this SaaS?
/

Brian and Jordan are back after a short break. Today’s topics involve new developments with Brian, Twitter conversations, and market research for new and current projects. Brian gives us a sneak peak into a new project. Jordan brings his opinions on Twitter and how companies are using their social media profiles for marketing. They briefly talk about the pros and cons of Clubhouse. Lastly they dive into networking and e-commerce.

Here are today’s conversation points:

  • Zipmessage: sharable conversation pages
    • Intention, goals, and vision for this new product
    • Different landing pages for different niches
    • Risk and innovation
    • Figuring out pricing
      • Price based on usage
  • Clubhouse
    • Waiting for value
    • Tuning in during the workday or after
    • Live versus podcasts and recorded media
  • Ruben Gamez’ Twitter conversation about personal brands and bragging on Twitter
    • The dangers of Twitter
  • Networking and ecommerce
    • Reaching out past your comfort zone
    • “Not knowing what you don’t know” when it comes to untapped opportunities outside your field of vision

Resources

ZipMessage

Ruben Gamez’ Twitter Convo

ProcessKit

AudienceOps

Productize

SunriseKPI

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

New year, new directions

Bootstrapped Web
New year, new directions
/

Brian and Jordan are back after a bit of a hiatus. Today they’re trying a different format change as each takes center stage for half of the show so they can better update everyone on their progress since the new year started. And what a new year it’s been so far: finishing off some old chapters and starting new ones, and the journey in between.

Here are today’s conversation points:

  • Jordan’s updates and topics:
    • The sixth year anniversary of the incorporation of Carthook
    • Stepping down as the CEO of Carthook
    • “The big exit” as the goal for an entrepreneur
    • The skills needed for a “new” CEO
    • The transition out of the CEO position
  • Starting secret projects and “The Mystery SaaS”
  • Brian’s updates and topics:
    • Thready launch
    • Tailwind CSS
    • Taking a break to reassess goals and to reflect

Resources

Tailwind CSS

Thready

ProcessKit

AudienceOps

Productize

SunriseKPI

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Let’s Be Less Wrong in 2021

Bootstrapped Web
Let’s Be Less Wrong in 2021
/

Brian and Jordan are rounding out 2020 by looking back and looking into the future. Brian talks about taking a break for the next couple weeks, ProcessKit updates, and looking back to see what he was wrong about when thinking about 2020. Jordan talks about a couple podcasts he was a part of, fun holiday parties, and minimizing risks of wasting hours. They also go over some final thoughts about the holidays, and what they plan on doing on their vacation.

Here are today’s conversation points:

  • Taking a break and the importance of stepping away
    • What is burnout?
    • Macro versus micro expectations for ourselves
  • Podcasts that Jordan has been a part of lately (Greylock, Better Done Than Perfect)
  • Looking back on 2020
  • What happens in ‘21?
  • ProcessKit updates: onboarding flow, new home pages, etc.
  • Holiday parties (and possibly monthly happy hours) using GatherTown
  • The process for validating products

Resources:

Greylock (Greymatter): “Mike Duboe | The Rise of Headless Commerce”

Better Done Than Perfect: Radical Onboarding Experiments with Jordan Gal

Better Done Than Perfect: Launch Lessons & Product Surveys with Rand Fishkin

Gather.town

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

All the Things

Bootstrapped Web
All the Things
/

Vote for us on the SaaS Podcast Awards!

Jordan and Brian are back with new podcasting gear and set-ups. Today’s topics cover a little bit of everything: from making quality content, to morale boosting Zoom meeting activities. They are also talking about Jordan’s experience working with Shopify, Brian’s 2021 goals for consistency, as well as a surprise nomination, onboarding and conversion, marketing and tracking, and niche podcasting.

Here are today’s conversation points:

  • Making quality content
  • Friday snapshots, Spotify Wrapped Year in Review
  • Black Friday and Cyber Monday wrap-up
  • Shopify checkouts, quirks, and limitations
  • Nomination for bootstrapper podcasts
  • ProcessKit onboarding and the core of the product
  • How to change from conversion to paid?
  • Marketing
    • Marketing and tracking from two different sources
    • Paypal, what?!
    • Focusing your marketing efforts; niching down
  • Goals for 2021: consistency
  • Podcasting in a niche versus having a wide audience

Resources:

Microconf: SaaS Podcast Awards

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Satisfying Customers

Bootstrapped Web
Satisfying Customers
/

On this episode of Bootstrapped Web (dubbed the “anything but election talk” episode), Jordan and Brian go over Carthook’s exciting launch in the Shopify App Store and ProcessKit’s visual upgrade. Brian also has a couple of aces up his sleeve when it comes to high level changes as well as day-to-day uses for ProcessKit. Today the focus is all about what it means to satisfy customers: new and existing customers. How do you convert trial customers? How fast should you handle feature requests? How do you deal with the pressures put onto you by customers? How to show your constant level of progress but how do you filter customer feedback/expectations?

Here are today’s conversation points:

  • The Carthook logo is in the Shopify App Store!
    • Team morale
    • Departments that need Jordan’s focus
    • Updates, expectations, and reviews
  • The limitations of being both the designer and founder of a product
  • ProcessKit upgrades:
    • To dashboard or not to dashboard?
    • Email templates with liquid tags to increase the dynamic changes for these templates
  • The pressure of “What’s next?” and prioritization
  • The current competitive climate in SaaS
    • Pipe
    • MainStreet
    • Visualize Value

Resources:

Jason Lemkin’s post about Dashboards

Pipe

MainStreet

Visualize Value

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Calm Before the Storm

Bootstrapped Web
Calm Before the Storm
/

Jordan and Brian are back after a few weeks. It is election week; that means a lot of stress and a lot of chaos. But before that stuff hits the fan, Jordan is launching a new Carthook product inside the Shopify app store and Brian has been redesigning the ProcessKit app to fix little frustrations. They’re also talking about structure, spreadsheets, and the importance of app store reviews

Here are today’s conversation points:

  •  New Carthook products inside the Shopify App Store
    • Preparations and anticipating the launch
    • Spreadsheets and scenarios
    • The Prisoner’s Dilemma
    • Dynamic pricing and price points
  • ProcessKit App redesign
    • Progress in SaaS products
    • Community-based promotions
    • Marketing and funneling
  • Being able to separate yourself from your business
  • The importance of customer experience and app store reviews
  • Jordan’s new obsession: Cohere

Resources:

How to Price Your SaaS Product by Patrick Campbell

Cohere.so

Cohere.so/demo

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Good morning

Bootstrapped Web
Good morning
/

Today Brian and Jordan are talking about deadlines, Black Friday, and a little bit of introspection. They go over their love/hate relationship with mornings. They also take a deep dive into hopes, dreams, dedication, and hiring true believers.

Here are today’s conversation points:

  • The Carthook deadline
  • How the new ProcessKit developer stepped up
  • Testing features, web integration expectations
  • Different ways of coping with stress
  • The importance of mornings:
    • Brian’s morning routine
    • Jordan’s morning routine
    • Can you change whether or not you can be a morning person?
  • Hopes, dreams, and dedication
    • “What is the worst case scenario here?”
  • When it is okay to forgo delegating and doing things yourself?
    • Freelancing versus Full-Time Employee
    • Marketing projects
    • Hiring a true believer

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Talkin shop with Ian Landsman

Bootstrapped Web
Talkin shop with Ian Landsman
/

On today’s episode of Bootstrapped Web, Brian and Jordan are joined by Ian Landsman from HelpSpot. Ian has made product after product over the years, from UserScape to HelpSpot to LaravelJobs and Thermostatio. You can find him on Twitter or you can learn more about him on his website.

Brian, Jordan, and Ian are talking all about podcasts, business models, and privacy on the internet. They also go over the lessons they’ve all learned from previous products and projects they have been involved in.

Here are today’s conversation points:

  • Ian’s potential new podcast: structure or no structure?
  • Hey, Clubhouse, and other email services
  • The hidden cost of privacy and complacency in a product
  • Previous products, projects, and the lessons learned
  • How involved Ian, after being 15 years into HelpSpot
  • What does feature development look like for Ian?
  • Optimizing websites as supplementary platforms
  • Business models: per user, paying per clients
  • Are demos worth it?
  • Affiliate programs and consulting hang ups for ProcessKit
    • Third party hosting and consulting companies
  • Real-time brainstorming about onboarding consultants

Ian Landsman

Clubhouse

Hey

SellerFlows

ClickFunnels

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Company Design

Bootstrapped Web
Company Design
/

We’re in a great mood on today here atf Bootstrapped Web. We’re talking about drive-in movies, apple picking, AirBnB’s, Twitter, and business updates. This episode is a bit of a topic potpourri is as we cover new features, hiring and interview processes, big picture visions, and building communities.

Here are today’s conversation points:

  • ProcessKit fields and features
    • Web developer updates
  • Carthook’s newest app for Shopify
    • Their new full-time, in-house product designer
  • Switching ProcessKit marketing site to a static site to WordPress
    • Static vs Dynamic
  • The hiring and interviewing process
    • The importance of culture fit and temperament
  • Looking at the big picture and company design
    • “What kind of company do I want to build?”
  • Building an ideal community, and longevity
    • Building relationships
  • Snap Friday and current hobbies

Resources:

WeWorkRemotely

Dynamite Jobs

Notion

SubStack

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Should You Audience?

Bootstrapped Web
Should You Audience?
/

Brian and Jordan are back behind the (brand new) mics. They’re reminiscing about the beginning of the podcast, the fires in the west coast, and catching up on the latest news in the industry as well as their businesses.

Here are today’s conversation points:

  • The tail end of the hiring process
    • Using the Silo strategy
  • 5 years in the business of podcasting and with our products
  • Personnel shake-up in ProcessKit
  • Finance topic: the launch of Long Term Stock Exchange
  • Making progress in different stages of products
  • New feature: Dynamic roles
  • Competition
  • Audiences Building
    • Getting enjoyment from personal and professional endeavors…or not
    • “You are not a product.”
    • How important is audience building?

Resources:

Mallowtech.com

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.