Should You Audience?

Bootstrapped Web
Should You Audience?
/

Brian and Jordan are back behind the (brand new) mics. They’re reminiscing about the beginning of the podcast, the fires in the west coast, and catching up on the latest news in the industry as well as their businesses.

Here are today’s conversation points:

  • The tail end of the hiring process
    • Using the Silo strategy
  • 5 years in the business of podcasting and with our products
  • Personnel shake-up in ProcessKit
  • Finance topic: the launch of Long Term Stock Exchange
  • Making progress in different stages of products
  • New feature: Dynamic roles
  • Competition
  • Audiences Building
    • Getting enjoyment from personal and professional endeavors…or not
    • “You are not a product.”
    • How important is audience building?

Resources:

Mallowtech.com

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

The Next Chapter in the Product

Bootstrapped Web
The Next Chapter in the Product
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It’s been a little while but Brian and Jordan are back behind the mics. On today’s episode, they’re talking about vacations, a long first week back, marketing, big news with Carthook, cold emails, and guest features.

Here are today’s conversation points:

  • Carthook, Shopify, and working together
  • How Shopify works
  • What cold emailers get wrong
  • Conversion rates and automation
  • Initial onboarding systems and portals
  • Guest features
  • Questioning ourselves
  • Benedict Deicke’s Tweet

Resources:

LemList

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Chicken or Egg or Fundraise

Bootstrapped Web
Chicken or Egg or Fundraise
/

We’re back with “Boo-strapped Web”. We’re behind the mic talking about stress, marketing, executing decisions, and guilt over new hire experiences. Lastly, we’re going over the latest news in startup financing, which could blow everything out of the water: rolling funds.

Here are today’s conversation points:

  • New Hire Experiences
    • New employee Slack introductions
    • PoweredBySearch’s great online course/training for new hires
  • SaaS = Chicken or Egg Problem
  • Marketing
    • Zapier
  • Rolling funds
    • Sahil Lavingia (Gumroad)
    • Exemption 506-B, 506-B, and Solicitation
    • Funding per quarter
    • Better access to capital, on better terms
    • Transparency will be key

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Hello Competitors

Bootstrapped Web
Hello Competitors
/

Today we’re talking about camping ratios, COVID and Black Friday, the eCommerce boom due to COVID, emotions versus moods, Twitter, and competitors. We go over some bold and unique marketing strategies with ProcessKit, how we’ve won Jordan over in the “Working-from-home” battle, and about hiring contractors and coaches.

Here are today’s conversation points:

  • COVID trends and looking into the near future
  • Competitor hype and making a dent in the market
  • “Aggressive” marketing in ProcessKit
  • People management and coaches
  • Hiring contractors for marketing strategies
  • Embracing the working from home life

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

What does VC really mean? And marketing.

Bootstrapped Web
What does VC really mean? And marketing.
/

We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning.

Here are today’s conversation points:

  • How do you know when you need a vacation?
  • Brian’s new purchase
  • How often do you contact support?
  • Marketing
    • Positioning and building for additional platform integrations
    • Ali Mese’s article on Medium
    • Keyword research and other marketing ideas for ProcessKit
    • Know who your best ideal customers are
  • Jordan’s lessons in venture capital

Resources:

“To Build a Business Empire, Own an Opinion, Not a Marketing Budget” by Ali Mese (published on Medium)

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

What Should We Talk About?

Bootstrapped Web
What Should We Talk About?
/

We’re back in the studio with a very special agenda… in that we don’t have an agenda today. So we turned to Twitter to ask listeners and followers what topics they would be interested in hearing about. If you have a question or a comment you’d like us to cover in a future episode, feel free to tweet it to us! Today we cover everything from product management to marketing to hobbies.

Here are today’s conversation points:

  • Product Management with ProcessKit and Carthook
  • Hiring and delegating in the early days of a product or business
  • Marketing these days is a puzzle
  • Twitter addictions
  • Managing product requests from users
  • Marlo, the special guest
  • How much time and money do you spend on hobbies?
  • COVID budgeting
  • Family and school plans for the future
  • Twitter conversations:
    • Financing and Funding
  • Day-to-day tasks: A Day in the Life of Jordan Gal
  • How we feel about our businesses and progress

Resources:

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber

@PoweredBySearch Twitter

Twitter: @JordanGal

Twitter: @CasJam

Sezzle

Afterpay

SunriseKPI 

Productize 

Audience Ops

ProcessKit  

Carthook  

As always, thanks for tuning in. Head here to leave a review on iTunes.

Heyyy + People-ing, Building & Marketing

Bootstrapped Web
Heyyy + People-ing, Building & Marketing
/

We’re back and we have so much to talk about. First off, we’d like to dedicate this episode to Ian Landsman and his twitter account. “Hey” seems to have taken Twitter by storm. We’ll talk about how we feel about that, and, of course, we’ll update you on what’s going on in our businesses as well.

Here are today’s conversation points:

  • Hey (from Basecamp): the pros & cons, and the controversy with the Apple Store
  • Hiring at Carthook
    • Recruiters
    • People Ops person
    • Culture and training
  • Onboarding updates at ProcessKit
  • To build or to market, that is the question
    • Forms features
    • Marketing tasks on my to-do list

Resources/Links:

HEY – Email at its best, new from Basecamp

Help Scout – Simple Customer Service Software and Education

Dynamite Jobs

Substack

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

SaaS Onboarding & Recruiting at Scale

Bootstrapped Web
SaaS Onboarding & Recruiting at Scale
/

We’re back behind the mic today after a one-week hiatus. We had originally recorded an episode last week (which addressed current events) but decided not to publish it. Our hearts do go out to everyone in this time of chaos and uncertainty.

This week, we’re back, talking about business, bad habits, and kindergarten graduation parades. We’re talking about ProcessKit’s onboarding updates and one of their newest customers. We’re also talking about Jordan’s big problem and his recruiting and hiring issues.

Here are today’s conversation points:

  • Jordan’s big problem: putting off strategic tasks, but then having no energy
  • Brian’s early morning exercise schedule
  • Brian’s ProcessKit’s onboarding updates
    1. The various levels of customers
    2. Tools, widgets, checklists, and onboarding courses
    3. What each customer needs in order to be successful
  • Jordan’s recruiting and hiring process
    1. Their first (in a long time) fully remote hire
  • Brian’s newest customer experience
  • What to do with B2B SaaS these days?
    1. E-commerce platform issues

Resources/Links:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Navigating Stress & Distractions

Bootstrapped Web
Navigating Stress & Distractions
/

The world is in chaos but we’re still here. Today we’re talking about some of the trends and the future of podcasting after some big news with The Joe Rogan Experience. We’re also going over some updates with Carthook, ProcessKit, and Audience Ops.

Here are today’s conversation points:

  • The big debate over Joe Rogan’s Spotify deal
  • Jordan’s (who is not soliciting for investments, SCC) fears over investors
  • ProcessKit’s onboarding course, not quite ready
  • Funding: social media ads, marketing partnerships (affiliates and referrals)
  • Jordan’s biggest deal ever…and he didn’t even talk to the prospect
  • Difficult clients in Audience Ops

Resources/Links:

Substack

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

What if we take some off the table?

Bootstrapped Web
What if we take some off the table?
/

In today’s episode we’re talking about socializing with family friends and work during the pandemic, as well as the latest news and questions on our minds about the current status of tech and the world. PokerStars, weekly stand-ups, Facebook, and what reopening might look like. The big question on everyone’s mind is: “How long is this going to last?” In business news, we’re talking about Brian’s new ProcessKit course, and Jordan’s views on hiring.

Here are today’s conversation points:

  • Facebook news
  • Jordan’s most popular tweet ever
    • Taking on more money and the possibility of hitting zero
    • What is Clubhouse and why is it so big right now?
  • Serendipitous audio conversations versus Twitter versus podcasting
    • Private podcasts
  • Interesting new platforms: Substack
  • Updates on Brian’s new course about ProcessKit
  • Jordan’s views on hiring
  • Brian’s work on the sales demos

Resources/Links:

Clubhouse.io

Substack

SunriseKPI

Productize

Audience Ops

ProcessKit

Carthook