[43] How to Raise Prices, Outsourcing, and Other Listener Questions

Bootstrapped Web

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In this week’s show we take listener questions about raising prices, validating product ideas, automating lead gen, and more.

Check it out:

Updates

Brian’s update:

It’s crunch time, and it’s getting a little stressful. I am planning to open my course, Productize, on October 21st. But I have A LOT to do in order to make that happen. Namely, produce all of the lesson videos. So I’m working later than I usually do, and spending some weekends in the office to make it happen.
Once this is launched, I want to take a short break at the end of October to regroup and refresh. Then dive back into Restaurant Engine in November.

Jordan’s update:

Focused on CartHook and making progress on multiple fronts. New features being built, hiring a developer to build new shopping cart integrations, and I’m spending my time on sales and marketing.
Staying focused on CartHook until the marketing systems are in place, but doing a lot of thinking about the consulting front. Developing my strategy for shorter term revenue that combines consulting with an online course.

Matt Medeiros of Matt Report asked about the upcoming product launch of Conductor, a WordPress plugin (that looks amazing, btw).
Matt Ward of The Art of the Kickstart asked about productizing his Kickstarter consulting business.
Alejandro Ruiz asked about automating lead generation on Facebook.
Julio Barros asked about validating an idea whose audience is primarily offline.
John Hooley asked about evaluating new opportunities as a bootstrapper.
Two listeners asked about the challenge of raising prices when they’re outsourcing the work.

Do you have questions or topics you want us to cover? Leave a comment below and we’ll make it happen.