What Is a “Launch”, Really? w/ Ben Orenstein

Bootstrapped Web
What Is a "Launch", Really? w/ Ben Orenstein

With Jordan out of the studio, today our guest is Ben Orenstein. He is the host of the Art of Product podcast as well as Co-founder of the online tool, Tuple, which was built for remote pair programming on Macs (screenshare with audio). We talk about what makes an effective and splashy launch, hiring freelancers, and what I’m looking for in a web designer.

Here are today’s conversation points:

  • The future of the podcast, and the regularity of posts
  • How podcasting helps people stay in touch
  • What is Tuple, who is it for, and what’s next for Tuple?
  • What does it mean to launch? What is the value of the beta phase?
  • Is a manifesto site like a launch? How you can have a “splashy” launch
  • We talk about how to use ProductHunt well and if it really works
  • We debate on how a website can keep up with the changes with a product launch
  • I talk about a web developer and if it’ll help bust through road blocks, my ideal picture, and the worry with outsourcing tasks
  • What I’m looking for in a web developer
  • Ben talks about the best way to get better at programming
  • What is the strategy for Tuple and ProcessKit, post-launch

Resources Mentioned Today:

Ben Orenstein

The Art of Product Podcast


Product Hunt

ProcessKit Roadmap


Audience Ops

As always, thanks for tuning in. Head here to leave a review on iTunes.