Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

Latest Episodes

Onboarding First SaaS Customers

Today we discuss how our respective businesses have begun on-boarding customers to our new products. The Shopify checkout app is growing and Jordan and his team are le...

Launching a New Service in 5 Days & Hitting Your Product Stride

We have some big news coming up the following weeks. Brian discussed his recent experience with Facebook ads and the pros and cons of marketing on the platform. Jordan...

Updates Facebook Ads, Public Speaking, & Entrepreneurial Parenting

Welcome back to Bootstrapped Web. On today’s episode we cover a lot of subjects that are both business and personal nature. We update you on Brian’s Calendar product a...

Get-to-Launch Roadmap, Hiring (more) Developers, When to Work on Marketing

We talk about Big Snow Tiny Conf and team growth today. Brian had a great time up at Vermont’s Big Snow Tiny Conf and has some awesome take-a-ways to share. Jordan is ...

2016 Recap & 2017 Goals

Well, 2016 is coming to an end. Today we’ll compare our goal lists from last year and reflect back on what went wrong  and what went right.   Carthook and Audience Ops...

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