All Episodes

Displaying 1 - 20 of 281 in total

2025 Mid-Year Update

We're back for a mid-year update!The last time we were on the mics together it was January 2025.  So what's the outlook 8 months into the year?What we're working on:Jo...

Our final episode (for now)

It's true.  We're calling this a final episode—for now—but don't unsubscribe!  We promise to pop into the feed every few months to catch up :) But for now, we're takin...

Year-end takeaways & goals

2024 look-back and takeaways.  2025 goals.  Let's go! Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev Instrumental...

Bluesky.

Bluesky takes.  Activation funnels.  Retention.  Delegating.  Demo videos.  Video marketing.  Sick vacations. Connect with Jordan: Follow Jordan on Bluesky / Twitter ...

Building out of a job

Putting in more hours to put in less.  Building systems for delivering software.  Deploying demo video(s).  Listening to customers.  Using a business to deepen your cr...

"Thank you for solving my problem."

Bluesky is having a moment.  Halloween.  Customers telling us their problems are solved.  Essential onboarding. Calm before the (hiring) storm.  Projects are waiting. ...

Probably fine

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Political noise.  Removing features.  Positioning.  Products for developers.  Idea wireframes (as ...

Funnels & Moonshots

Hey we didn't talk about WordPress this week!  But we did talk about Elon... Also:  Brian's working on a components product (instrumental.dev), Jordan's figuring out o...

Products For Builders

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Brian's new product (Instrumental.dev).  Comparing the open-source leadership styles of Matt, DHH,...

Pressing Questions

Brian and Jordan's expert (lol) takes on WordPress-land.  Car shopping.  Netflix rec's.  Funnel tracking.  Customer observations.  Over-building. Join our free communi...

Onboarding Funnels

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Optimizing our onboarding funnels.  Calls to action.  Lead ads.  ARPU.  API plans.  Pearl Jam.  Sl...

What Customers Want

Q4 energy.  Signup funnels.  Self-serve vs. not.  Building assets vs. building cashflow.  Membership business models.   Join our free community for Bootstrapped Web li...

Why is SaaS hard?

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Why makes SaaS more difficult than other business models?  Rosie first customers!  Brian's pricing...

If we bootstrapped

Today on Bootstrapped Web: What if we bootstrapped?  Funnel projects.  Pricing experiments.  Software speed.  Tech-enabled services.  Listener conversations on Ripple....

Funnels & Websites

Connect with Brian, Jordan and fellow listeners in the Bootstrapped Web community on Ripple.fm Today: Asking the hard-hitting questions like... Coconut pastries... for...

Networks & Audiences

Ripple.fm is live and open.  Rosie is live for self serve signups.  Niche social networking.  Advertising using video.  Cold outreach playbooks.  And a special guest j...

Pricing Experiments

Brian launches built and launched something new.  2 things actually.  Jordan changes pricing strategy for Rosie.  Brian also changes pricing strategy for Clarityflow. ...

Era of Trying Stuff

Yet another new product announcement from Brian.  Jordan launches to first customers. The era of hacking on new ideas.  Summer speed ups.  Professional standards.  Vac...

What's Next?

Brian's next product announcement.  Marketing first.  Small bets.  Private podcasting.  AI product development speed.  Summer vacations. Connect with Brian: Brian's n...

The Morning After

US Presidential debate analysis.  America.  Launch week.  First customers.  Perfect storm for a new product idea.  Questioning assumptions.  Seeking feedback. Connect ...

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