Networks & Audiences

[00:00:17] Speaker A: Welcome back, everybody. Another episode of Bootstrap. [00:00:20] Speaker B: Web. [00:00:20] Speaker A: It's Friday. It's August 9. My brother's family just left after being here for a few days, so I've had a weird work week. Mostly not working. [00:00:30] Speaker B: Yeah, very nice. Yeah, we're back at it. Super hot over here, super humid, but, yeah, we're gonna get through it. And so what they did, does your brother have kids? And it was like the whole family getting together. [00:00:44] Speaker A: It was the whole fam. So my brother and his wife and their three kids, full house. And then we saw a great opportunity. So my dad came up from Florida, so we had a whole thing. It was awesome. Went to the city, pool, beach, restaurants, like, fun stuff, color, factory, whole deal. [00:01:03] Speaker B: Oh, very cool. Actually, last, a couple days ago, we went wine tasting with some extended family who came into town. So, yeah, nothing like hanging out with the fam and getting drunk for doing some day drinking. Good time. Yes. So what are we talking about today? What do we got? [00:01:23] Speaker A: Well, we got to talk about ripple, because I've seen you active on that front, and I want to hear how things are going. [00:01:31] Speaker B: I mean, actually, on that note, I mean, why don't we just kick it off the top? Hey, if you are a fan of bootstrapped web, you can join the free community for bootstrapped web listeners on Ripple FM. So the link is in the show notes. Jordan's phone is blown up. [00:01:48] Speaker A: Just my daughter. My bad. No, no. Can't do it. [00:01:53] Speaker B: Hanging up on your daughter. [00:01:54] Speaker A: Love it. Damn it. [00:01:58] Speaker B: Yeah, so I was actually. I just went onto Ripple just now, and I see so far, we have 54 of our listeners on Ripple. And. Yeah, like, just this morning, I posted a message. I was like, hey, what should we talk about on bootstrap web today? We got a couple of responses, but it's really cool. As of now, Ripple is totally live and open. It's all free. Actually, yesterday I moved it to the root domain, so you can just go to Ripple FM. I set up a small marketing site for it. But the cool thing is that right on the homepage is a podcast search box. So you just type in the name of any podcasts that you're a fan of, like. Like public podcasts that you're a fan of. You could put in bootstrapped web. You can put in whatever, like the acquired podcast or mixergy or anything. Right. And. And then that leads to a sign up flow, and then you can just connect with people who are fans of the same podcasts that you're a fan of. You can like follow people. People can follow you. Sort of like a social network in that way. And so then, so that's like one half of it is public podcasts with organic communities of listeners. And then there's the private podcast. So I have a private podcast, and actually, just in the last week, we have now, like nine people have launched private podcasts on Ripple FM. And they've been posting episodes and I've been listening to them. It's been really cool. So mine has like ten episodes, but, you know, a couple episodes on the other ones, too. Just tuning into people like us talking about, you know, talking openly, I think even more openly than they would on a public podcast, you know, talking about their work, talking about building products and stuff. And it's just been really cool. It's been a fun project to put out there and see it come to life. You know, there's posts and conversations happening on the platform. People are following each other, and we, you know, bootstrapped web has a little community going here now. Yeah, there you go. I don't know. It's cool. And I think it's at a point now where it's out there. I'm continuing to hack on it, but I'm ready to kind of cool things down on my, working on this project. I'm starting to look ahead to other projects to shift my focus, too. But, yeah, I like that it now exists and that people can join it. I want to see more activity happen on it. I want to do some things to try to get some more users and activity going on the platform. But yeah, I'm happy with the progress that I made on it. It's been about a month of pushing hard on this thing, and I think it's at a good point now. [00:04:47] Speaker A: Yeah, it's pretty wild when I'm searching public podcasts. Where is that feed coming from? [00:04:57] Speaker B: Yeah, so Apple iTunes offers a free to use search API. Oh, so it hits the, well, I set it up so that now we have about 300 public podcasts, like, cataloged just in our own database of people favoriting podcasts. Right. So when you search it, we initially search our own database, like, if it's already on Ripple, and we'll even show you how many other fans are on Ripple. So if you search for, like, I don't know, like, startups for the rest of us, you'll see a bunch of people on the platform are fans of that already, right? [00:05:34] Speaker A: Yeah. [00:05:34] Speaker B: Give you a link and then you can join right from there. And then if it's not, if it's not yet catalogued on our site. Then we hit the search API, the iTunes search API, and we pull in literally any public podcast. It's really cool. You could just pull in, like, the artwork from podcast and. [00:05:49] Speaker A: Yeah, yeah, that's what I was. I was just starting to search for, I don't know, something like group chat or if you ever listen to group chat, I like it. [00:05:55] Speaker B: Right. [00:05:55] Speaker A: These three guys that talk a little, mostly business. And as I started searching, I just saw, you know, effectively access to a feed of all podcasts. [00:06:06] Speaker B: Yeah, yeah, yep, that's it. And then. And then I did put, like, so there's, like, two tabs on the homepage. You've got the public search, and then you can do the other tab, which is discover private podcasts. So people who have private podcasts, I give them the option to make it discoverable or not. Right, okay, I see that. So these are, like, the podcasts on the platform that are sort of, like, featured because they have the most episodes so far, or the most downloads, actually, I should say. And so, like, if you're looking to. If you're looking for new, like, private podcast content and small private communities to join and meet some new people, like, that's a cool little tab to get in on. [00:06:53] Speaker A: Yeah, that's what I'm looking at now. This is very cool. Congrats on. On the progress getting it out there. Yeah, very cool. [00:07:01] Speaker B: It's an interesting concept. [00:07:02] Speaker A: What happens, right? Let's say we're recording a podcast. What happens after this? Does something automatically? Is like a notification sent, or is it just part of the feed? [00:07:11] Speaker B: So not for public podcasts, at least not yet. So the only integration with public podcasts is that you can find them and then you can favorite them. And then what that does is it adds it to your profile. So, like, Jordan, you just signed up, so you have a public profile now on Ripple, just like a Twitter profile, and people can follow you. You could follow people on your profile. It shows your list of favorite podcasts. Whatever you add to that will be on your list. A new thing that I'm working on now is the ability for hosts of public podcasts to officially claim their podcast. We've got a bunch of podcasts that there's a lot of popular podcasts where, like, their fans are. So, like, the hosts should be able to go on and fill out a form and claim themselves as, like, hey, I'm the official host of this podcast, and I didn't really build this stuff yet, but they're gonna be able to have like a badge on their name to say like, this is the host, but also like giving them more abilities to manage. Like maybe moderate the discussions around their podcast, maybe add more content to their podcast listening, more direct access to their audience and the people who like their podcast. So that's an interesting angle. I thought about maybe Ripple could subscribe to the RSS feeds of public podcasts so that we could then notify and drive engagement around episodes as they drop. So that's something I'm thinking about doing. Yeah, I'm sure. [00:08:57] Speaker A: Right. Endless feature ideas. But I think it's interesting that it is a. I don't even know if I was gonna call it like a contained bet, but there isn't that much of a bet element in terms of like, you know, I hope this blows up and becomes some huge thing as a business. [00:09:15] Speaker B: You mean as a business. I have a couple thoughts. I really don't know where it could go as a business. I have some potential ideas of where it could go. They all depend on this thing becoming they all depend on the thing having a large, growing active user base. My first priority is really just to get users and activity and make it a quality platform. That's why I built it. I want it as a way to network. I have a couple thoughts around maybe monetizing with the hosts of public podcasts. Everyone should be able to claim their podcast for free, but maybe some additional abilities for hosts a few people have already asked for. And one of the obvious things that I could do is make communities paid, like the ability for podcasters, whether private or public, to charge for access to their private community and make it like a, like a paid and vip kind of experience. And we can charge for that. That would be one avenue to monetize. But I'm a little bit more interested in just growing an active user base. And then there's more business models. Once the thing has an active user base, whether that's like sponsoring, like offering sponsorship revenue or exposure, like you want to grow your podcast, you can expose your podcast to other listeners of similar adjacent podcasts. Because we have Data showing that people who like the acquired podcast also tend to like these other podcasts. And we can, you know, we're growing what I think is a pretty valuable Database, frankly, of people who like specific podcasts. [00:11:13] Speaker A: You know, I like it. Oh yeah, cool. I mean, we're gonna see you like, where it organically grows and what comes out of it. [00:11:24] Speaker B: And at the end of the day, like, it still sort of amazes me that something like this doesn't really exist or at least hasn't become big because other than, I literally don't know of another way other than ripple to go find my people who are interested in the same exact things that I'm into. Like, I don't really know a good way to just go do that. I mean, for example, like Reddit communities. [00:11:55] Speaker A: But that's its own. [00:11:56] Speaker B: Maybe Reddit, but that's just so, it's just so random and, you know, like, okay, like if I want to go chat with a bunch of people about the us presidential election right now, I'm not going to go do that on Twitter. You know why? [00:12:12] Speaker A: You don't want like, the chaos that goes with it. It is chaotic. I have blocking, anytime I mention something on politics, something comes out of the waterwork. Like I have no response other than to block you because what I supposed to do with that. [00:12:27] Speaker B: Yeah, exactly. A, I don't want to annoy my followers on Twitter because they don't want to hear me talk my opinions on politics. [00:12:35] Speaker A: That's right. [00:12:36] Speaker B: And also, like, I'm frankly, I'm not interested in getting back a bunch of random disagreements or whatever about whatever views I might have. Right. And I, sometimes I have chats with friends in private, but like, not everyone, not all my friends are into. But if I can find a, the listeners of a few political podcasts and then just post my messages in those feeds, like if you're, if you're a fan of, I don't know, like, like hacks on tap, which is about, which is a couple, like political people talking. Like, that's a, that's an area where, you know, like any of these, like political, or like a popular political podcast. You know, I could do the same thing for like Met's talk. I can go find podcasts about sports or about the sports teams that I'm into and I could have those chats in those specific communities because I know that only those people are actually interested in chatting about that stuff. They added that podcast to their favorites. You know, they listen to it. [00:13:40] Speaker A: Yeah, very interesting. I just added a few political podcasts in ripple. [00:13:43] Speaker B: Nice. Nice. [00:13:44] Speaker A: Yeah, we'll see where that goes. [00:13:45] Speaker B: I want to actually take that idea even to a next level where it's like maybe leveraging categories of podcasts. If you like this podcast, then you're probably a fan of this topic in general. Or even I could post a message to only fans of bootstrap web or only the fans of, I don't know, New York Times, the Daily or something like that. But it would be cool if I could post a message and check off a box of different podcasts. Like, if you're a fan of these five different podcasts, then you'll see this message that I'm about to post. If not, then you just won't see it. [00:14:26] Speaker A: Yeah, it does feel. I am self conscious of what I post on Twitter when it comes to politics because I feel like it pollutes what I normally want to talk about or listen to or look and read on the business side. And I'm like, it's not that I worry about offending, but you're almost. You have to curtail your public, like, personality and be self conscious about it because everything is very public and it's one feed, and it's amazing. In some ways. I thought the move toward anonymizing likes, I thought that freed people up. I know there was some pushback initially, but I now like much more freely because I don't have a history of my likes that I need to think about in the future. [00:15:13] Speaker B: Yeah, that was interesting how you brought that up. That change didn't impact me at all. I don't even think about that. But I do. Yeah, like, just, but the nature of. [00:15:22] Speaker A: I shouldn't be. [00:15:24] Speaker B: I just like, whatever. Just. Just to hopefully influence the algorithm in some way. But I don't even look at the for you tab anyway. [00:15:31] Speaker A: It's like a soft follow. I use the for you almost exclusively now. So I like is like a soft follow because I'm. I'm signaling to the algorithm that I like it as much as I'm signaling. [00:15:41] Speaker B: To the audience, mostly usually just to tell friends, like, hey, I liked what you just tweeted there. [00:15:45] Speaker A: Right, right. [00:15:47] Speaker B: But the thing with Twitter is this is the nature of any big public social network, is that I think over time, just the way that it influences our behavior and our culture is like, that's why we see so much garbage on Twitter. People optimizing for the Twitter algorithms or optimizing for likes and all that stuff. And I think maybe one of the things that I've always wanted on Twitter. For years, I've been thinking about this as a potential feature for Twitter, and I think this is probably an influencing factor that led me to want to do ripple, is that I always wanted a way to have sub interests on Twitter for me to say as a Twitter user, hey, I'm. I'm interested in sports, I'm interested in politics, I'm interested in tech, I'm interested in startups. I generally tweet about those four things. And you can tune into my startups tweets and my tech tweets, and you can tune out of my political tweets. Yes, but at least I can have the ability to tweet about those things. Or when I post a tweet to say, hey, this is a political opinion only. Show it to people who actually want to hear about my political opinions, you know, and in a way, and that's why I did ripple fm, because it's like, we can use the podcasts ecosystem to do that. Like, if you are in these podcasts, then you are interested in those topics. Yeah, that's the whole concept behind it. [00:17:22] Speaker A: Yeah. The core selection criteria is your interests, things that you're willing to spend a lot of time listening to. I have a mixed view on Twitter and people mixing their political beliefs with their economic beliefs with their business approach, all that stuff. I'm not good at remembering who I'm supposed to be mad at. I've never been able to remember. It's kind of a funny, weird thing, but I can't stay mad at anyone, mostly because I don't even remember that I'm supposed to be mad at them. [00:17:56] Speaker B: Yeah. [00:17:56] Speaker A: But that has taken on a very strange tone because some people I have admired on the business front, before I knew anything about their politics, I now admired them a lot less. And I have to almost, like, keep it in mind. [00:18:09] Speaker B: That's pretty interesting. [00:18:11] Speaker A: Like, Paul Graham, love your writing. Not into you as a person at all. It was an odd thing. [00:18:17] Speaker B: Yeah. That's very much how I think about Elon Musk these days. I kind of hate everything what he talks about and stands for, but I still like his products generally, you know? [00:18:28] Speaker A: Yeah, well, I'm still an Elon fan, but. [00:18:34] Speaker B: You know, it is, you know, it is funny about, like, a little bit of a political sidetrack here. Like, I've gotten to know some of the, I have, like, more private, like, political chats with friends, and you and I have talked a little bit, but, like, other people. And it's really interesting how people have pretty, very, very far different political views or voting patterns than I do. But I'm still a huge fan of them as people, and a lot of times they're business. Yeah, well, it's also kind of fun to, like after being a fan of a person and their business for years and then only then discovering, like, oh, really? Those are your politics? I never knew that about you. And it's interesting to see, to, to hear, like, how far from me you are. But I'm still a fan of you, you know? [00:19:19] Speaker A: Yes. You sometimes, like, will get disappointed in them almost. Oh, you're not on my team in that way. And then it forces you to check yourself on, like, okay. So I have to be more accepting. That's why I think generally, the closer you are to someone, the more you know them, the easier it is to accept these differences, which is like, a very key element in general of being okay with people with different politics and views and arguments and all this other stuff. But online and the distance has made that very difficult. [00:19:50] Speaker B: I mean, I've always thought that it's pretty awesome that we get to be in an industry and a community where we're connected to so many people from so many different locations. Right. Because if I'm hanging out with just people from here in the northeast of the United States, there's still some variety of political views here of people I grew up with. But most part it's, I'm in blue team country over here, you know, but, like, it's. Yeah, it's kind of cool to mix it up and, I mean, maybe just my personal positions on things. I'm very. I'm, like, literally in the center. I'm a centrist, whatever you want to think of that. [00:20:27] Speaker A: Yep. [00:20:27] Speaker B: Yep. So the extremes of both sides really turn me off. And I think that. That. I think that just personally makes me more empathetic to people who I, you know, probably you and me, we probably have very different voting history, you know, but, like, I totally relate to a lot of what the other side technically, you know, believes. And I find myself drawn more and more. They're not quite crossing the line, but, you know, that's. That's where I am these days. [00:21:00] Speaker A: I hear you. Everyone gets. Gets influenced in their voice anyway. I love it. Let's see what happens with ripple. Let's see what conversations happen over the next week in our podcast. And I will be very interested to see if things surprise you. Right. If like, you know, some sub genre just finds it and all of a sudden starts to use it as a place to communicate that's just distant from where we are. [00:21:26] Speaker B: Yeah. Like, I haven't done really any active marketing of it yet other than just sharing it here and on my twitter, so. And partly that's because I want to, like, smooth out the bugs and stuff first. I think it'll be interesting. Like, what I did ship this week is what I hope can become some sort of, like, growth flywheels. The fact that, like, so there's a few ideas there? One is we have this public podcast search. So every time somebody adds a podcast, it gets indexed on our site. Or this is like a programmatic SEO play. So people, theoretically, if you're searching for a popular podcast, maybe over time, or like creates a page, yeah, it already has a page. Like, we already have like hundreds of pages of podcasts on the site right now. So hopefully that, like, I don't want to try to compete with the actual podcast themselves. But like, if people are searching for communities, that could be an interesting thing. And then one of the things I want to ship soon is a leaderboard to show the top ten most popular podcasts on the ripple platform and then promote that out on Twitter and social media. And that can attract other fans of those top ten podcasts, but maybe even the hosts. And then this is something that I'm playing with. I talked about how a public podcast host can claim their show. I haven't fully tested this out, but like, the idea would be like, in order to get verified as the host of your show, you have to promote ripple to your audience on air. [00:23:06] Speaker A: It sounds like a crypto thing. Like, no, go out in public and post this secret key. [00:23:11] Speaker B: Well, first of all, for some people that I literally don't know who they are, I have to authenticate that it's really theme. Yeah. But also this is like a growth hack. So if you're the host of a show, you tell me, like, hey, I'm going to promote my ripple community on the next episode. Then I listen to that episode and I verify that. Yeah, like, you've promoted it. Then we give you like the host badge and make you the host on Ripple. But like that, that's a way for you. And it's like a win win because it's, you're promoting your community and you're connecting with your fans, you know, for free. So that's another idea is like to get, to try to incentivize hosts to promote their communities on air to their listeners, to get them to just come into ripple for free, you know? [00:23:58] Speaker A: Yeah, that sounds like the ideal. The ideal is if a podcast host uses Ripple as the place to go have conversation instead of Twitter. Yeah, like that, that feels like the ideal. [00:24:09] Speaker B: Yeah, yeah, exactly. Um, and it's like, also it's, it's like, and I, hopefully by having the leaderboard, um, it, it also gives them more of an incentive because it's like, hey, my people are actually already on ripple. You know, if you're the host of a podcast and you're in your podcast has 50 fans already on and already connected on, on ripple around your podcast. Like, it really does sort of make sense for you as a host to hop into those comments and start to participate. That's the theory of this little social experiment. I don't know. And then there's like the public, sorry, the private podcast side, where hopefully private podcasters will invite their audiences. So for that side, I'm thinking maybe like creators who want to have, or founders who just want to have a private journal feed or a mastermind group or something like that, you can promote that to your people and have them subscribe, you know. [00:25:09] Speaker A: Cool. [00:25:10] Speaker B: We'll see. [00:25:10] Speaker A: I don't know. [00:25:12] Speaker B: What do you got going on on your hunt? [00:25:14] Speaker A: So this week, the biggest thing that I focused on was advertising. So I want to talk about the experience I've had with this company that we hired. And I also want to talk about outbound a little bit also. [00:25:30] Speaker B: Yeah, we got some questions about that. One was in ripple, one was on Twitter about outbound. So, yeah, we could both talk about that, I think. [00:25:39] Speaker A: Okay, cool. Let's talk about ads first, and then we'll get into that. And I want to shout out Brian Shackman, who has been helping us, Shankman, excuse me, helping us on the outbound at Supercell. So I want to talk about that service. So these are like two services that I recently hired, one on outbound, one on ads. So this week, Washington was the focus was ads. So I feel like I learned a lot in how this is done these days with short form video. So I just want to share that because I was generally impressed by their process. So I hired a company called New form, new form AI, and they create and manage the ads. So manage, meaning like on the platforms, bidding, demographics, all the stuff that goes into the actual ad management. And they also create the ads themselves. [00:26:32] Speaker B: They're creating videos. [00:26:33] Speaker A: They are. And so these are short form videos that are intended to feel user generated and are run as ads. So this isn't working with influencers. One of the key differentiators of this company and what I liked about them is that their ad creators are employees. So in house, they have employees that create these videos themselves. [00:26:59] Speaker B: So, like, what's a, give us an example of what's a video? What does it look like? [00:27:03] Speaker A: Okay, so this is probably the most interesting part of the process that I came across. So we signed with them a few weeks ago, but we said, hey, we need some time to get this product out. We need to get into beta, we need to make sure the thing works, the signup flow works, and only then are we okay with pushing a lot more traffic with ads. So this week was the onboarding week. We agreed on it maybe four weeks ago, but this week it actually happened. So first, there's a little bit of technical stuff in pixels, right? No big deal. But then getting into the process, we had a call, and the first thing is explaining the product, the value, the ICP, the problems, so effectively giving them fodder on what to talk about in the ad. What's the hook? What should we talk about in the script? What do people care about? Who is this intended to go out to? So after all that, they basically said, okay, thumbs up. Be right back, we'll send you scripts. 3 hours later, I get back scripts. So what happened was they gave me three scripts. I gave a little bit of feedback. It ended up in four different scripts. So these are like 60, 92nd, and the script is talking about the problems and. Right. So an example would be something like, don't you hate missing phone calls when you're out on the job? And every time it goes to voicemail, no one leaves a message and you know you're losing money every time. I found a solution for that. I've been using Rosie, which is an a, you know, so, okay, so that would be like a normal script. And so. [00:28:44] Speaker B: But, like, do they position themselves as, like, I'm just like this normal person who, hey, I just. I just found this. This cool tool called Rosie. Like. [00:28:51] Speaker A: Yes, exactly. [00:28:53] Speaker B: Right? Yeah. [00:28:55] Speaker A: And it's like, you know, true and exaggerated. It's like an advertisement, basically. You know, when you see an ad, it's not like the person's like, it's sort of like xclad out of the goodness of my heart, and I want to make a video about it. No, you're getting paid. This is what it is. [00:29:07] Speaker B: Yeah. Yeah. So it's sort of like a testimonial video. [00:29:12] Speaker A: So there are different approaches. There are different types of scripts aimed at different customers. So we ended up with four different scripts, and then they took four different video styles. One would be like talking head. [00:29:26] Speaker B: Right? [00:29:27] Speaker A: Like right into the camera. One is walk and talk. So literally on the sidewalk holding your phone and walking another one with a different thing. So then they took the four scripts and each style and made one of each. So then you have 16 videos, and all of a sudden, we have our first batch of videos, and then it moves forward. So all this was like, in the span of three days, it was like scripts, approved, videos, approved and now the ad management and the pixel gets done today, and by the end of today, it'll be pushed out. [00:29:57] Speaker B: Where are we pushing this out to, like, Facebook, TikTok? Like, where are these going out? [00:30:01] Speaker A: So their advice was to hold off on TikTok and focus on meta, right? So Facebook and instagrams. And their point of view was that TikTok is very hit or miss. It'll either blow up immediately or won't work at all. And generally, that's not the first thing to do the first week. Right. It's meta is easier to kind of launch and optimize and figure out over. [00:30:25] Speaker B: Time, find, like, the winning ads there and then push those winners. Right. [00:30:30] Speaker A: So right now we are experimenting with 16 variations. And what we'll soon find out is which script works best, which style works best, do more of those, and then come out with, like, another, you know, 16 or whatever varieties and keep pushing those out. [00:30:46] Speaker B: Interesting. So it's all about video. It's so in terms of like, okay, if any of us are going to invest in pay per click advertising, like, I did some experiments with clarity for the last year, and it was just kind of straightforward, like Google Ads. And we got some data, some results, but we're just paying for search results in the search engine. The go to thing here is video is a more powerful play these days. You think? [00:31:17] Speaker A: I think the nature of it is different. So Google adwords are phenomenal, especially for SaaS when it comes to bottom of the. [00:31:24] Speaker B: For, like, search intent. [00:31:25] Speaker A: Yeah, very high intent. Keywords, like, you know, coach, coach management. [00:31:30] Speaker B: Software, like, yeah, but if you're, like, going for branding and exposure, that's right. [00:31:35] Speaker A: There, you're going out and generating demand as opposed to capturing it. So I think eventually we'll have Google Ad. We don't have it up yet, but we'll have it up there, and eventually we'll start to bid against competitors. But the experiment here is, can we go out and generate demand or, you know, generate interest? And I didn't think we would be jumping into this so quickly. One of the things that convinced me is I found a case study with one of our competitors put out by TikTok. And if that case study is to be believed, which I don't have any reason that it would be falsified, there is more existing demand in the market than I expected. And so I said, you know, what? If they're getting that many signs up, signups on TikTok alone through this type of a campaign, that means people are more open to this type of solution than I thought. And so let's push it. Why? I mean, yeah, sure, there are reasons to wait, but I don't like those reasons as much as I like the potential for. [00:32:43] Speaker B: I love the idea of, like, a team, like an agency just recording these videos for you and making them, like, and not fan, not super fancy. Not like it doesn't sound like they're, like, high production values, just like it's supposed to be. Just like a person walking down the street with a phone. [00:32:59] Speaker A: Yes, they are. They're a mixture. They're medium production value, so they feel authentic, but they still have little graphics that come up. And, you know, the. The screen switches from the person talking to the website. Like, go to Rosie, you know, heyrosie.com, and then you'll see, like, the site scroll by. So there's like this in between where it is produced, but it's not super, super Piley. [00:33:23] Speaker B: I mean, and I'm just thinking about it, like, from a bootstrapper's perspective, you know, I feel, like, rougher, the better with. With video advertising. Right? Like, we, you know, we can spend all day and spend all the dollars and time we want on, like, these fancy explainer videos. And maybe you want to put something like that on your site or like a demo video, but when it comes to catching someone's attention in the feed on Facebook or something like that, people just want to connect with other people on a human, real level. [00:33:56] Speaker A: Right. You kind of don't want it to feel too much like an ADHD. [00:34:00] Speaker B: Yeah, yeah. [00:34:01] Speaker A: So, yeah, so this is one approach. What you just mentioned has been the other thing that I've been focused on this week. I found a product called Screen Studio. [00:34:10] Speaker B: Oh, dude, I love it. I use it all the time. [00:34:13] Speaker A: Now I want to talk about it. What a great product. [00:34:16] Speaker B: It is such a great product. It's so well done. All my recent videos of showing my work have been screen studio. [00:34:24] Speaker A: You can go in deep as you if you want to produce. If you can, you can impact every single little variable. But I looked into it. It's an. [00:34:34] Speaker B: It's also, like, not overly, it's not like descript, and it's not like Adobe audition or anything. Like, it's. It's simple enough that you can just dive in and get a high quality video done. Yes. [00:34:45] Speaker A: It's an indie, Dev, and I hope he's making a bucket of money. Yeah, it's so cool. I started following him on Twitter. You know, you, like, fall in love with these types of things. This is clearly like I love software and I'm going to make beautiful, great software and then I'm just going to sell it for a normal price, no subscription, and that's it. I just hope he gets rewarded. [00:35:08] Speaker B: I forgot how much I pay. It's like some like annual fee for. [00:35:10] Speaker A: I think it's $99 or something like that. [00:35:13] Speaker B: I think I paid for it twice that. I have it on both my computers. So you know, earlier this year I was talking about doing YouTube and I went deep, I went on production value and software and all this stuff. And now I'm recording more videos showing my work on software products because I'm using, this is going to be a total testimonial here, but because I'm using screen studio, it's the way that they can make the zooming really smooth and the mouse pointing and it's a really easy way. I'm already thinking through ways to share more video of my product work. And yeah, I felt the same way. [00:35:56] Speaker A: I was like, oh, I think I can get into this and I can just publish stuff all the time and then use it for document. You know, we have users now and we need documentation, we need help docs. So I look at that, I'm like, oh, I think I'm gonna make more videos. Mostly because of the software. It gives you this element of confidence without knowing that you're gonna commit 3 hours to a short video. [00:36:19] Speaker B: Yep, yep. [00:36:20] Speaker A: It's great. [00:36:21] Speaker B: Love it. Yeah. [00:36:22] Speaker A: So that's it. Let's see what happens. I think we're going to launch the ads today. The next phase, and what I'm really excited about is the advertising company. They told us this can only work to the degree that your funnel is optimized. And right now your funnel is not optimized. Your funnel is optimized for people who get to your site, click a button and want to create an account that's not the same people who saw an advertisement on reels and click with some. [00:36:56] Speaker B: Interest, what's the call to action for them? [00:37:00] Speaker A: So the philosophy is basically to get them as deep into the funnel as possible before you add friction. And so a page that says username password basically register an account is the worst possible thing. [00:37:15] Speaker B: So like, like get them using the product before using. [00:37:19] Speaker A: Yes, like try it out. Whatever you can give to get them deeper in and closer to the value before you ask for any additional friction. So I think we're going to do a lot of work over the next few weeks on what that looks like. And it gives me some new appreciation for our competitor that I don't think their site is good at all. But then when you click to get started, at first I was like, this feels, you know, kind of hokey. It's weird. Like, you come in, then you choose a voice, then you go, this thing. So all this, like, stuff you do, and it's like, like step one of five. In my mind, I'm like, that is crazy. What do you mean step five? Before I can, like, create an account. Then if you view it from that point of view, like, oh, people are paying to get into this funnel. They don't even know who the company is. They haven't seen the website. Like, totally different mindset. [00:38:05] Speaker B: Yeah. [00:38:06] Speaker A: And I have a new appreciation for it. [00:38:08] Speaker B: Yeah, I like that. It will be interesting to me, the response of the types of users that come through those funnels, like the video ads versus the types of. If you do the outbound directly to businesses, I feel like those are gonna be two completely different funnels. [00:38:28] Speaker A: Yes. But we are gonna push on both. [00:38:31] Speaker B: Yeah. Yes. [00:38:33] Speaker A: You want to talk about app on? [00:38:34] Speaker B: Yeah, let's do it. I mean, I know you've been working with an agency. I've been setting it up myself for the past year with clarity flow, and we could talk about how it's all working. I know we've had a few questions here and there on that. Okay. [00:38:52] Speaker A: Anything specific in ripple that we want to answer? [00:38:57] Speaker B: Where was that question? Let me find it. [00:38:59] Speaker A: Favorites. This is kind of awesome that I can just jump in there and look at the replies. That's awesome. Yeah. So it looks like Adam was asking you about how you designed, implemented your cold outreach for clarity flow. [00:39:13] Speaker B: Yes. Yeah. I mean, I can't get into all the weeds on it, but at a high level. And I learned some things the hard way you're setting up. So at first I set up a bunch of different sending domains. The theory there is you don't want to send cold email outreach from your actual domain. You want to send it from similar domain. [00:39:41] Speaker A: Yes. [00:39:43] Speaker B: If your main domain is example.com comma, you might be sending from examples.com or example co ordez, you know, because you don't want to ding the reputation of your main domain. [00:39:56] Speaker A: It's almost like rule number one. Like you are. We like, there will be fuckery involved here, you know, on the number of. [00:40:03] Speaker B: Emails that you're sending. So the nature of the beast is people are, there's going to be some percentage that's going to mark you as spam no matter what. Yes. And then it only takes a few people to mark your email as spam. And then, like, all of your emails will be going into the spam folder for like 90 days until it recovers, you know? [00:40:20] Speaker A: Yes. Like, all of your most important emails too. [00:40:23] Speaker B: Like just like personal emails from your domain. So you want to, like, avoid that. Yes. So that that involved. At first, for me, it was like setting up 20 different Google workspace accounts and paying for 20 and having, like, all these different domains. And. Cause, like, you can't even. That's the other thing is like, you sort of want to, like, separate the sending accounts too. I've since moved. [00:40:49] Speaker A: Did you do that yourself? [00:40:51] Speaker B: I did. It was a complete pain in the ass. [00:40:53] Speaker A: Okay. [00:40:54] Speaker B: And I've since moved to a service called Maldozo, which basically replaces the need for Google workspace, which is great. I think there are startups. They were knocking out some kinks when I was getting started. And then I use. What's it called instantly? AI, I believe. It's not even really an AI tool. They just have AI in their domain. [00:41:18] Speaker A: Sure, why not? [00:41:19] Speaker B: But that's, you know, it's one of the many cold email outreach tools that you could use. There's another whole side to, like building lists and all that. I don't want to get into all the details there, but there's plenty of tools to find your ideal prospects, you know? [00:41:36] Speaker A: Yeah, we use smart lead for a lot of things combined with Google sheets, but just to talk about two services. So Brian Shankman runs service called supercellar. So supercellar company, and that's who we have been working with on the outbound side. So he set up the system, including the domains and the copywriting, and then manages it also. So it was great because we have done that in the past ourselves. And even when we had on staff some salespeople who had done it before and were familiar with it, Brian just like, elevated everything, made everything so much easier and so much better at the same time. And now we're working. I have to give a shout out because Michael, Mike is a listener, but Mike Benson runs a company called Mailref Male Reef. And that feels like we're going from the Civil War to World War one. Things are getting mechanized. So right now, we did what, what you did on the, on the domain front with some tools that made it, make it easier, you know, as opposed to doing it totally manually. [00:42:50] Speaker B: Yeah, that, that's essentially what, like, Maldozo does. I don't know, maybe Mal Reap is a similar idea. [00:42:55] Speaker A: It's similar, but it's just like you can really scale. So you could do, you know you can get to a place where you're sending 100,000 emails a month? Yeah, so we are. [00:43:05] Speaker B: I mean, and that's the other thing about having multiple emails, because there's a limit to how many you can send per day. It's a question of how safe you want to play it. But it's only, I don't know, something like 50 or something like that is recommended per day, per email. Otherwise, because these services will notice you're sending the same email over and over again for people who aren't familiar. There's also the warm up period where there's a lot of tools that handle that for you, which is like, this gets again getting into the weeds. But like, before you can even really start sending from a cold email outreach program, like, you have to, like show some what looks like organic activity in your email client to show that you're sending and receiving emails back. That takes about like four weeks to, quote unquote, like warm up. [00:43:59] Speaker A: Yes. I just love the concept of that. Just getting ready to hammer the market. We are currently in the warm up period with mail reef. So our outbound right now, we send about 450 emails a day. So it will be interesting to see what happens when that is like tripled, quadrupled and so on in about a month. [00:44:23] Speaker B: Yeah, we're a little bit more than that per week across all the different email campaigns. And then about twice a year now I go through the process of, what do you call it? Just rebuilding our list. We have a couple different ways that we build lists of prospects and then we build it up to something like 20 or 30,000 contacts and that'll last us for the next six months of cold outreach. So, and then that's like a, that's like a probably like a month project. I have. I have an assistant who works that little task for me. And we just do that like twice a year to build up a list. [00:45:09] Speaker A: All right, well, we're going to see where. Where that leads it. Yeah, it does feel like the, you know, there's a question in ripple now from someone asking me like, how will I know if this is like, working, if we should, you know, what's the criteria? I have really stopped thinking about that originally going in. If you recall a few months ago, I was like, you know, basically, you know, one product every four months, get it up in two months, push it for two months. Let's see if we should stick with it or pivot again or launch a new product. I kind of stopped thinking that way and mentally all in on Rosie and just, you know, I think it's gonna take a while to make it work, but we like it and we like the potential and the feedback so far is, is good. And therefore, like, I've kind of shed the idea of another product and more around the. Well, we're just gonna persevere with this product, and that might mean pivoting in direction and strategy and who we're focusing on, but not, not a different product. [00:46:15] Speaker B: Yeah. I like that for you because you have the firepower, you have the funding, you have the team, you have a great product already right out of the gate, and you're in a great space and like, yeah, right. There's so many more. There are so many more moves for you to make and so many more things to build and figure out on. Go to market on all that stuff, you know? Yes. [00:46:43] Speaker A: Right. We are basically in search of a channel and a market to capture some element of product market fit and how to reach them and. [00:46:53] Speaker B: Yes. [00:46:54] Speaker A: And then it feels like if we're careful enough on spend, then you can kind of make it work. [00:46:59] Speaker B: Yeah. I mean, you know, actually, on that, on that note, like, what's, what's next? Like, that's where I find myself today is I just spent the past month really hammering on this ripple idea. And now I tweeted about this yesterday. Like, I got it to, like, what I think of as, like, a checkpoint, like, a finished state. Not finished forever, but finished for now. Right. There are still more things that I'm deploying to it. And, you know, I talked about the growth hack ideas, but, like, I'm not, I'm decidedly not all in on this product or any product. [00:47:37] Speaker A: Right. That's almost the strategy. [00:47:38] Speaker B: Yeah. My strategy that I'm embracing now is build a bunch of ideas, just get out of analysis paralysis, get out of putting all my eggs in one basket. I don't have the kind of funding or Runway of a funded startup. I'm a bootstrapper. I have a consulting business that I'm running now. And when I'm nothing working on client projects, I am hacking on product ideas. So I'm starting to turn my focus again to the Sunrise dashboard idea. I'm playing around with some programmatic SEO stuff to get that going, but maybe building that into sort of a system, maybe a product around programmatic SEO, I'm just starting to hack on stuff. And I think having spent the last month on ripple and getting sort of like, getting it to a finished product. That could be sort of like, the pattern for me now is like spending about a month to get the mvp of a product of mine into the world. And I've been, you know, I talked about last time I launched my service, onemonth app that I'm literally starting on one of those for a client next week. Oh, cool. So, and this gets back to like screen studio. I want to be more public about the things that I'm building. I have ideas for content around like a series of videos on building an app in five business days or something like that, you know, or building an app over the course of a month and just really publicizing the work that I'm doing on these products for the purpose of content, for the purpose of building and just putting stuff into my portfolio that could, who knows where it can go. I need to be planting more seeds because my portfolio of assets has been sort of stagnant for longer than I would like. So I need to get new stuff going. That's my mindset. I must say, building new, the speed that I'm able to build at now is incredible with the use of AI. It is incredible what should go to. [00:50:02] Speaker A: In terms of development. [00:50:03] Speaker B: This is really interesting. [00:50:04] Speaker A: I've been hearing a lot of things about Claude, a lot of things about Cursor. [00:50:07] Speaker B: Yeah, Cursor. I don't use cursor. I tried it. I have not really used Claude. I want to check that out. I'm mostly just using chat GPT. Frankly, I do use. So my coding text editor is rubymine. Cursor is a fork off of versus code, which is one of the most popular ones. Now, cursor versus code has copilot. I use ruby mine, which has AI, which I think uses chat GPT. So it's built into all the text editors now, but that's what I've been using for the last two, three years, where it'll help you complete a sentence or complete a line of code that's good for day to day small AI help in your coding workflows. But what I found in building a new app from the ground up with ripple, I have an app template and stuff that I use. I find myself going directly to chat GPT, especially with 4.0, which is way faster to generate content, to generate stuff. So I just go to chat GPT and be like, all right, this is what I'm building. We need to wire up the controller, the view, the model for this. Here's how it's going to work. Here's the logic that I want fire it up, then I copy and paste and put that into my app and then I polish it up and get it working. And it's so much faster than me writing all that stuff from scratch. [00:51:43] Speaker A: So like the structural foundation, just building. [00:51:48] Speaker B: A new app from the ground up is like, I mean 100 times faster than I was like two years ago. Because two years ago I was pretty good at building full stack, but I was writing every single part of it. If I'm creating a new model and a controller, I'm writing every line of that model and controller. Like, yeah, I might copy and paste some common patterns that I have, but it's still me doing it now for the most part. It's like, okay, I need to do this logic for this background job, for this thing that I needed to do. Here's what it needs to do. Boom, boom, boom. Here's the programming logic. Pop that into chat GPT. It gives me the hundred lines of code that I need for that logic. I grab that, I pop it into my app, I test it, I tweak it, I polish it and I ship it the next day. That's the workflow. It's, that's literally how I'm sort of amazed at taking this idea of ripple from idea to what it is today. In the last four weeks that would have not been possible. A couple of years ago would have been four or five months of work right there. And then even the other part is getting into, okay, so you're building new, so you're going to hit a roadblock all the time. All right, this piece is really complex. Okay, so like this week I spent a lot of time doing spam bot protection so that our search box on the homepage of ripple does not get abused. There's some stuff happening underneath the hood that hopefully is invisible to users. But I want to make sure that we're not going to get hammered with spam on that search box and hitting the API and hitting our database and all this stuff. That's a pretty complex problem to figure out and implement in the right way without harming the user experience. And I just is me in collaboration with chat GPT to get through all the hairy problems with that. It took like 24 hours to get it going, you know, like it's incredible the speed. [00:54:03] Speaker A: So you are accidentally a twelve startups in twelve months person maybe. [00:54:09] Speaker B: I don't know. I'm not like doing that thing where like, oh, I'm going to proclaim that every calendar month this year I'm going to release a new app? No, none of that. [00:54:18] Speaker A: But the pace you keeping up? [00:54:20] Speaker B: Yeah, I mean, and I'm not necessarily trying to start something and then stop working on it a month later, but I am. I'm just following my gut on everything where it's like, okay, I know where this current project needs to get to, where it gets to a point where it's okay if I could turn my attention to something else and. And it won't completely, like, kill all the momentum that I had over there. Yeah. So, like, like, just knowing, like, what is the next finished checkpoint that I need to get to? Like, for. For ripple. That was basically where we're at today, which is like, homepage is live. People can sign up and search and use it for free and interact. I've got some. Some, like, notifications that go out to help engagement. Okay. So it's. It's at a good point. Now I can start to think about something else that can be more of, like, a revenue generating type product. That's more what I'm focused on now. Right now, my thinking is with sunrise dashboard, which is still just in an idea phase, my first task is to see if I could fire up a programmatic SEO system to generate pages that can start driving traffic to this thing. And I'll probably spend the next couple of weeks building that and deploying that. And then it's like, okay, let's see if that works and get some traffic. And I'll probably then turn my attention to something else for a few weeks. And then I can. [00:55:52] Speaker A: As it starts to roll. [00:55:53] Speaker B: Yeah. And then, like, here and there, a day here, a day there. I can pop back into ripple and improve some little feature, or I can. Or I can go build Sunrise dashboard if I'm getting enough early access signups and things like that and just optionality keeping it open, doing a bunch of things. I sort of like to jump around a little bit. I had a good conversation with Josh Pickford the other day on my other podcast. We talked a little bit about doing multiple projects and products and going down the rabbit hole for three weeks and benefiting from that. [00:56:29] Speaker A: Yeah, cool. Yeah, I like watching Josh do that. Yeah, I like his. He just doesn't feel very self conscious about, yeah. Switching attention. Hey, that's what I'm into, and I'm just gonna share what I'm doing right now that it might be 3d printing, it might be taking down, you know, a designer that screwed me. [00:56:49] Speaker B: Yeah, sure. But it's also cool because it's like you just get exposure to so many different problems and so many different new skill sets, and you can take what you learned from one thing and bring it into another thing. And everything that I build goes into my app template. So whenever it's something that I know I'm going to reuse, it goes right into my app templates. Just in building ripple, I ten x'ed my template. So the next app that I fire up is going to be that much faster to get going. [00:57:22] Speaker A: Interesting. Yeah. [00:57:24] Speaker B: Cool. [00:57:25] Speaker A: Well, we are. We're gonna see what the next week holds for us. [00:57:28] Speaker B: Yes, sir. [00:57:30] Speaker A: Yeah. We're officially self serve. Anyone that wants to jump in and test things out can feel free at. Hey, Rosie. [00:57:37] Speaker B: Yeah, I gotta try that out. [00:57:40] Speaker A: You should. I'm gonna post a video of me inside of the, basically the. What we're calling public Rosie, which is the phone number you can just call to ask about our actual product. [00:57:52] Speaker B: Yeah. [00:57:53] Speaker A: And so it's an example of a SaaS company using the phone. For us, it's more important than maybe others because people want to hear and experience the product. And the end result of the product is actually a phone call. [00:58:08] Speaker B: Yeah, for sure. Yeah. [00:58:09] Speaker A: Yeah. But it's been fun thinking about it in that context because I've showed it to a few founders, I showed to a few investors also, and it's a trip. It's a trip. So I would have on the screen, this is probably what I'll show also in the recording that I make. I will ask a question on the phone, on speakerphone, and on the screen, I will highlight me asking something similar, maybe not verbatim, and then the response I will highlight in the app. And then all of a sudden, you'll hear the exact words that I want Rosie to say when asked a question like it. And then maybe I'll ask it slightly differently, and she'll give an answer that's slightly different. So it feels like a person, like, adjusting and saying the same thing, but with different words. [00:58:56] Speaker B: Okay, so how do you feel about the product today as it stands? Like. Like in your phone number for Rosie? Like, what do you feel confident in it answering? And, like, have you found any spots where it's like, yeah, it's not quite there yet. For the, for this or that type. [00:59:14] Speaker A: Of conversation or answer, we find some things that are silly, some things that are serious and are already right now we're listening to user recordings, we're reading transcripts, and we are identifying things that should be improved. So the way I look at it, the way I just explained to my team at all hands a few days ago that we have a good product that is 80% of the way there. It works. You can ask your questions, it talks back to you, it does things like set appointments, it sends you text message confirmation. You can go into the app and add a new faq and the answer will be better for it because you just trained it. By adding an FAQ, we're 80% of the way there. The next 10% is from feedback and learning. So a piece of feedback was, Rosie was saying, is there anything else I can assist you with today? Right, totally reasonable thing to say. But if you say those exact words three times in a two minute conversation, it's weird. Is there anything else I can assist you with today? And then 30 seconds later, is there anything else I can. So a lot of it is solvable with code. You just say, here's this phrase. Say it differently if you've already said it before and you know that as a developer, you just code that in. You say, if this comes up more than once. So now she'll say, is there anything else I can assist you with today? And then if it makes sense to ask something similar, she'll say, anything else I can help you with. [01:00:45] Speaker B: Right. [01:00:46] Speaker A: So these little tiny tweaks that just improve things over time. I think that's the next 10%. The last 10% is going to be a challenge, a combination of breakthrough innovation, model improvement, time, user feedback, and that I basically have set the expectations to our team. That's going to be really hard. And churn is not going to be really good until we get to that last 10%. So we're in for a lot of work. [01:01:14] Speaker B: I'm guessing the last 10% is more complex, like working with customers to help them, or like almost like consulting customers, like the AI, being able to consult customers on stuff. [01:01:25] Speaker A: There's some of that, and there's also human conversation. The edge cases are not that edgy. You know, something that comes up that isn't just what. When are you open? What services do you offer? Can I set an appointment? Like, it's actually a lot. A large percentage of conversations have at least one element that is slightly different. It's just a matter of style. How people speak to each other. The way I call a business and the way my wife calls a business are completely different. [01:01:57] Speaker B: Very different. [01:01:57] Speaker A: My wife likes to pick up the phone and explain and then ask the question. I like to ask the question. I mean, whatever. It is so matching, that is difficult. And there's also a ton of work on the UI in the UX itself, where we are getting good as a team, improving an agent and making it better. But that does not equal a total stranger being able to come in and within 30 minutes have it be working really well. [01:02:24] Speaker B: Yeah, I know you're really going for the self serve strategy on this, but I just can't help but think that what you're building really, there's still an opportunity for your team or someone to be the consultant for your customers to help them set up and optimize their agent. [01:02:41] Speaker A: Yeah, we're starting to see maybe two tiers, and they literally might match with pricing tiers where someone that values speed and being able to do it on their own without talking to anyone and just getting their agent their own 80% of the way there. And that's just a huge help. And that's $50 a month. And. And they're happy with that. And then other businesses that are more sensitive to what it says and how it responds and getting closer to the 95%. And that is where it might make sense for our team to jump in and offer a service or to have the tools that if you are willing to spend hours in the tool, making it awesome, that you do have those tools. [01:03:20] Speaker B: Yeah. [01:03:21] Speaker A: And of course we can help with that if it's a $250 or $500 a month tier as opposed to 50 or 100. So they want to take different versions, almost. [01:03:30] Speaker B: Like, I want to try to find a way to offer a phone number for clarity flow customers. And that's why I'm really interested in Rosie, because I can't really. I can't really afford to have somebody available on the. Like, I would like to use it for pre sales. I feel like I could potentially use it for pre sales questions. Right. If we give it our own faq, these are the features that you could educate customers about. And then my fear is that, like, existing customers will call it, and their conversations with cat or customer success, those are much deeper and way more complex because they're actually setting up their whole coaching practice on clarity flow. And it's really complex. That's why Kat does what she does. [01:04:15] Speaker A: Right. That might not be good, or it might need to be effectively pushed toward leaving a detailed message, more so than getting help right there. But, yeah, I think the presales. I mean, you want to try it? I'll just call it right now. [01:04:30] Speaker B: Yeah. Oh, hell yeah. Let's do it. [01:04:31] Speaker A: Yeah. [01:04:36] Speaker C: Hello, thank you for calling Rosie. Our call may be recorded today for quality control purposes. My name is Rosie, how can I help you? [01:04:42] Speaker A: Oh, hi. I'm on your website, and I'm just curious if you have a free trial. [01:04:48] Speaker C: Hey, there. Yep, we do offer a free trial. You can try Rosie for seven days, and it includes 50 minutes of free usage. If you go over those minutes, you'll switch to our $49 month plan. How's your business handling calls after hours? Right now? [01:05:01] Speaker A: Right now it just goes to voicemail, which we're not that happy about. All right, so let's say I go through the free trial, and then what did you say is $49 a month? What's my minute limit for that plan? [01:05:15] Speaker C: For the $49 month plan, you get up to 250 minutes. Hey, I gotta go over those 250 minutes. It's twenty cents per minute after that. How's your business handling those missed calls right now? [01:05:27] Speaker A: One sec, hold on. [01:05:28] Speaker B: Hey. Hey, Rosie, can I hear, I don't know if my speaker can reach you. [01:05:33] Speaker C: Nice to meet you. [01:05:34] Speaker B: Hey, Rosie. I got a quick question for you. Rosie. How does the setup process work with me and my team for my business? [01:05:43] Speaker A: I hung up because I don't think she was able to hear through the speaker. Yeah, but that's it. I'll give you that phone number and you can ask that. And I think what you should do is just create an account and put in your URL, and it should be trained on that. The easiest thing is website scraping, then it's trained on the information on the URL. And then I think the best feature we have right now is this, the thing that we're calling faq. But what it is, it is like, it is your, when you're in the admin and it's your Rosie account, it's like having the ability to train an employee with your knowledge. [01:06:23] Speaker B: I love it. [01:06:24] Speaker A: And when someone asks you this question, like, I want you to be able to say this, this is the right, this is the correct answer. And then I can add 30 of those faqs and you don't have to remember them. Rosie just knows them from then on. And she does a really good job of adjusting the answers based on how the question was asked. And very, and you saw there, like, we started, we started doing this thing where instead of just asking, answering the question, she goes, how are you? How are you doing that now? Yeah, I did notice it was a. [01:06:53] Speaker B: Very, like, sales, sales led tactic there. I like it. Yes. Yeah, I do want to try it out later because I wanted to ask it, like, just like, explain to me what, what the setup process is like, like trying to get away from like a yes or no answer. Like a. [01:07:09] Speaker A: Yes, super cool. And so what we should do is we should be listening to those, right, as a business. Yeah, we should be listening to those. And that is such a great question from someone who's interested in the service that I would then say, how would I want my employee to answer that question? And I would open up a new faq and I'd say, what's the setup process? Like, question mark? And then I would write exactly what I want Rosie to say in that context. Because sometimes on your website the answer might actually be too long, where in the phone context you may want to say, this is what happens, and then this and then this. And if you need, if you need any help, we're always here for you. [01:07:45] Speaker B: And also, I can see you using AI to analyze the recording. Right? Like, because that's the other thing that, because over time, if a business is generating a lot of phone calls, they're not going to take the time to actually listen back to them and optimize them. But you can use AI to like, hey, these are like the top five questions that keep coming up again and again. Focus on these and, you know. [01:08:10] Speaker A: Right, you don't have an faq for these two. Do you want to create them now? Yeah, that's a great idea. [01:08:15] Speaker B: Yeah. Oh, these are some questions that we don't have that. These are some questions that came up that we don't have an faq for yet. Awesome. [01:08:23] Speaker A: Cool. That's fun. [01:08:24] Speaker B: That was cool. We got to do that again. The live AI call on air. [01:08:29] Speaker A: Yes. Hell yes. I want to get to a point where it's really easy. That's my goal with the recording that I make either today or next week, to be able to just go and show how easy it is. You put the URL in, it goes into your account. [01:08:43] Speaker B: I mean, that could be. Maybe you already have this, but, like, you can even have a couple quick videos, maybe using the screen studio thing, but, like, on the website. Like, yeah, you could just call it and test it out, but really demonstrate. Like, hey, these are like five or ten different recordings of real people calling Rosie. Calling our Rosie number. Yeah. [01:09:04] Speaker A: Cool. [01:09:05] Speaker B: Good stuff, man. [01:09:09] Speaker A: Good to see you. Thanks, everyone, for listening. Have a great weekend. [01:09:11] Speaker B: Later, folks.