Product vs. Pipeline

What has happened in the venture funding world in the past couple of months? How do you handle repositioning? Can you lean too heavily on your product, features, and roadmaps? What do you do when one of your features falls flat?

It’s the middle of the summer edition of Bootstrapped Web. Brian and Jordan are back behind the mic after surviving family vacations, COVID, and cancelled flights. Today, Brian dives deep into repositioning and how ZipMessage has refocused in the past couple weeks. Meanwhile, Jordan talks about the biggest mistake he has made with Rally so far.

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“It went from, everyone’s growing and there’s plenty of money to fund what you want to do to, all of a sudden, the water went back out and it turns out a lot of people don’t have pants on.” – Jordan

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Talking Points: 

• ZipMessage and Rally updates
• The changes in the venture funding and the bootstrapped entrepreneur world
• Repositioning and refocusing at ZipMessage
  • Different pipelines: influencers, coaches, consultants, etc.
  • Building CRMs (Airtable, Pipedrive)
• Learning from mistakes
  • Being led by product
• How Jordan built a stronger working relationship with his team
  • Learning from an existential crisis
• The truth behind SaaS companies

“It doesn’t make sense to focus on product unless we have a daily pipeline that is ready to present that product too.” – Brian

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Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

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