July 11, 2022


Product vs. Pipeline

Hosted by

Jordan Gal Brian Casel
Product vs. Pipeline
Bootstrapped Web
Product vs. Pipeline

Jul 11 2022 | 00:43:41


Show Notes

What has happened in the venture funding world in the past couple of months? How do you handle repositioning? Can you lean too heavily on your product, features, and roadmaps? What do you do when one of your features falls flat?

It’s the middle of the summer edition of Bootstrapped Web. Brian and Jordan are back behind the mic after surviving family vacations, COVID, and cancelled flights. Today, Brian dives deep into repositioning and how ZipMessage has refocused in the past couple weeks. Meanwhile, Jordan talks about the biggest mistake he has made with Rally so far.

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Talking Points: 

  • ZipMessage and Rally updates
  • The changes in the venture funding and the bootstrapped entrepreneur world
  • Repositioning and refocusing at ZipMessage
    • Different pipelines: influencers, coaches, consultants, etc.
    • Building CRMs (Airtable, Pipedrive)
  • Learning from mistakes
    • Being led by product
  • How Jordan built a stronger working relationship with his team
    • Learning from an existential crisis
  • The truth behind SaaS companies


Brian on Twitter

Jordan on Twitter 



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