Rally On

It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors.

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“I’m in the middle of that thing that happens if you post a Twitter thread just at the right time. It’s fun. You have to remember to enjoy the fun days. This is one of those fun days.” – Jordan

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Here are today’s conversation points:

Rally and RallyOn.com
- What does Rally do for customers?
- What does it mean to go headless?
- Definition of “Modern brands”
- What makes Rally different?
Enjoying and being in the moment
The importance of elevator pitches and headlines
Multiple fits and building relationships
The next step and roadmap for Rally
ZipMessage updates
- Doing everything yourself vs. building a small team
- Contractors and freelancers vs. employees
- The stigma behind hiring overseas
Creating your perfect company culture
Brian’s marketing talent wishlist:
- Technical marketer (Google analytics, SEO, etc.)
- Media producer (podcasting, interviews, etc.)