What does VC really mean? And marketing.

We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning.

[tweetthis]“I’m trying to understand the type of person who discovers a SaaS product and starts emailing their support every single day for fourteen days straight, with multiple paragraphs.” - Brian [/tweetthis]

Here are today’s conversation points:

• How do you know when you need a vacation?
• Brian’s new purchase
• How often do you contact support?
• Marketing
  • Positioning and building for additional platform integrations
  • Ali Mese’s article on Medium
  • Keyword research and other marketing ideas for ProcessKit
  • Know who your best ideal customers are
• Jordan’s lessons in venture capital

[tweetthis]“I always have in my mind that I have to be having the right dream. So if you win, make sure you want that outcome.” - Jordan [/tweetthis]

Resources:

“To Build a Business Empire, Own an Opinion, Not a Marketing Budget” by Ali Mese (published on Medium)

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.