Bootstrapped Web

Jordan Gal: 00:09

This is Bootstrap Web episode number 88. This is the podcast for you, the founder who learns by doing as you bootstrap your business online. I am Jordan.

Brian Casel: 00:21

And I'm Brian.

Jordan Gal: 00:22

Nice to be back with you, Brian.

Brian Casel: 00:24

Yes, sir. So, so we're back for another episode. And, you know, you and I were just talking about a minute ago that, you know, we're gonna try to tweak the format, not a whole lot, but, you know, just a couple tweaks to the show going forward. Basically, we're gonna try to, make the shows a little bit shorter, a little bit tighter. And what we're gonna try to do is have our up our personal updates alternating every week.

Brian Casel: 00:48

So this will kinda help us be a little bit more productive with recording the show and be more consistent, of course. But, basically, the idea is every week, we'll record two episodes. One of them will be our updates, what's going on in our businesses, and the next episode would be basically covering a topic or a couple of topics. And, definitely, if if you guys have any questions or topics that you'd like to hear us talk about, or even if you wanted to share share with us your your business website or something and have us do, like, a a teardown of it or or give you feedback on some challenge that you're having, know, we'd love to hear it, and we can definitely put that in the queue of topics that we'll be covering going forward.

Jordan Gal: 01:23

Yeah. I think that'll allow us to just be more consistent and the efficiency of being able to record two at once, and it'll also be a little shorter, which I think is easier to to consume in general. I know I find myself now I'm on Stitcher. I have, like, 30 or so podcasts, and I just scroll down looking for something that was updated today or yesterday.

Brian Casel: 01:43

Same deal for me. Yeah.

Jordan Gal: 01:45

Right. It it is so it's we need the consistency, so that's good. Yep. Cool, man. So this is this episode is update.

Jordan Gal: 01:52

So we'll talk a little bit about what we're doing, and then, you know, in, like, half an hour from now, we'll do the next episode where it'll be a little more tactical about more specific topics and and customer questions that not customer questions, audience questions.

Brian Casel: 02:04

Yep. Cool. So I I think it's been a good three weeks or so since you and I talked updates. So what's what's new on your end?

Jordan Gal: 02:13

So I think I I'll break my update out into two parts. The second part, like, what what we're doing. Like, we're, we're we just migrated over to new infrastructure, for the whole app, which was, you know, this giant project that we've been working on for two months. Basically, we rewrote the whole thing to just give ourselves a much more modern framework, much more flexible, much easier to add features. So there's that.

Jordan Gal: 02:40

Then there's a bunch of marketing stuff. Just set up an affiliate program, and we'll be exploring those options. But I'll leave that to the second part. The first part is like a mini rant. And, I mean, it it it's been a roller coaster lately, and this thing is really it's really fucking hard.

Jordan Gal: 02:58

What what trying to get this right is really

Brian Casel: 03:03

But but everybody said that that launching a startup is easy. What's going on?

Jordan Gal: 03:07

It's not. What I've experienced lately, the reason it's so hard is because it is exciting and depressing and exhausting and energizing and, like, euphoric and despair. It's it's all mixed up, and it's it's hard to just deal with internally with the constant ups and downs and demands and optimism and then pessimism and then back and forth. And a lot of it comes back to, you know, people say make sure you build something that people want, which I agree with a 100%. If you don't build something that people want, it's impossible.

Jordan Gal: 03:48

The issue is it's not enough. Like, we we built something that people want, but because they don't want it that bad, like, immediately now and they must have it, it's it's a giant challenge. It's a challenge of attracting people and convincing people, and everything needs to be packaged and positioned properly. Like right now, have one of our investors is a great marketer. Right?

Jordan Gal: 04:15

He has a a very successful agency in New York, and he and I spoke recently, and he you know, what he pointed out to me was like, look, man, you are still selling on your features and some benefits, but there's no emotion. Right? So a lot all these things are kinda dawning on me, there's just there's just so much to do in order to get people on board and to try your product, even if they even if you build something they want.

Brian Casel: 04:42

And with that feedback, is he getting at basically the message and and, like, the copy that you're using in your landing pages and things and

Jordan Gal: 04:49

Yeah. And the story and the positioning. Right?

Brian Casel: 04:52

Yep.

Jordan Gal: 04:52

He's what he's trying to tell me is, look, Jordan, it's not about recovering abandoned carts. It's about missing out on money that should be yours. Yeah. Right? And that's so much more emotional and powerful and and envy and jealousy and greed.

Jordan Gal: 05:07

All these things are drivers of emotion.

Brian Casel: 05:10

And It's true.

Jordan Gal: 05:12

You know, it's true. So you look at that and you're like, but I'm so fucking busy. I'm trying to just hold on. And it's it's good. You know, we've got these partnerships going on and emails and demands and people asking questions and at the same time, the tech team is, like, rebuilding the whole thing and then launching it and making sure things don't break, and it's just a lot of shit

Nathan Barry: 05:32

to deal with.

Brian Casel: 05:34

I I think the hardest thing obviously, none none of this stuff is easy. Everybody knows that. You know? But the hardest thing that I found, and I'm still not as good as I wanna be about this, but I I feel like I've gotten better about it, is prioritizing. Because you're right.

Brian Casel: 05:50

There are so many things that need to get done, and so many things

Jordan Gal: 05:54

that all gonna get done.

Brian Casel: 05:54

They're just not all gonna get done. And the more things that you try to get done, the less things get done.

Jordan Gal: 06:00

Right. And sometimes I prioritize so many things. I'm like, I haven't done anything. I've I've thought about a whole bunch of things

Brian Casel: 06:06

Yeah.

Jordan Gal: 06:06

And I've started a whole bunch

Brian Casel: 06:07

of And that's the thing. But even even right now, this week on my to do list, I'd say about 50% of the things that I put on there are getting pushed off, because they I just did not have enough hours in the day, and I constantly for years, I've been underestimating how much time and creative energy is required to get just one thing done Yeah. And shipped. You know? Yeah.

Brian Casel: 06:30

Like, I

Jordan Gal: 06:30

have a I have a to do list item on right on my on my list that's like like a Facebook funnel.

Brian Casel: 06:38

Right. Just write what you do.

Brennan Dunn: 06:40

Hour on a Monday morning. Yeah.

Jordan Gal: 06:42

It's like a landing page, a video, a secondary confirmation page, a lead magnet PDF, a script for the video. It's it's I keep looking at it, and I'm like, I know how important that is, but I I can't do it. I I cannot wrap my mind right. I have to break it up into, like, little bite sized pieces where it's just like landing page number one. That's it.

Jordan Gal: 07:02

Do that. Takes an hour. Move on.

Brian Casel: 07:04

Yeah. So Like, I

Jordan Gal: 07:05

do you how do you try to prioritize the list? For for me, what I'm trying to do is, like it's like mission criticalness. Like, I must give feedback on the new dashboard to the tech team because they're waiting on me. They have they need that, so I have to do it. And the other priority

Brian Casel: 07:23

is too is, like, the the things on the to do list that other people are working on, and and it's requiring my input. And, like, that's, like, when I'm Disaster, though. When I'm not working like, you know, I have a couple hours during the day when I'm at, quote unquote, at work, and my wife knows knows that, and I'm, you know, kind of doing my thing. But then, you know, in the evening or whatever, we're we're getting ready to go out the door to go go out somewhere, and then I get a a ping from Slack on my phone, and I have to answer it. That's when things get all messed up because, it's one of my teammates who has question, and they're not sure how to proceed.

Brian Casel: 07:59

And if I don't reply right now, then and and if I shut down all communication until, like, tomorrow, then, like, that person's whole day is gonna be kind of shot, You know? And and then things get

Jordan Gal: 08:11

But it's a disaster because the actual most important thing is getting new customers. So the Facebook funnel, that's actually the most important thing. But, hey, the tech team needs my feedback. Well, it's not so I have I have to do that too. And and that's that's where I I was I, like, want everything simplified.

Jordan Gal: 08:28

Like, everybody go away. Let me just focus on what I wanna focus on. But you don't get that. So here's here's the crazy part, though. You know, we we talked about raising money.

Jordan Gal: 08:37

Right? So we we we raised money, and and with that came all this pressure. So everything that we're talking about has this, like it's not a cloud. I don't know how to describe it. It's an undertone, an underline, whatever you wanna call it.

Jordan Gal: 08:49

It's it's colored by runaway, by how much money do we have in the bank, and, you know, and whose money is it, and the explanations, and all this other stuff. So what I found is that all

Brian Casel: 09:01

this

Jordan Gal: 09:01

stuff is exhausting and exciting at the same time, but it creates pressure. And then the strange thing is that that pressure creates magic. And I have had the most I have had my best ideas in, like, the past week where I'm like, I feel crushed by stress. But all of a sudden, this week, I had this vision. I had this idea for where the product should go, and I got really excited.

Jordan Gal: 09:29

So I I know I know about the shiny object syndrome like everybody else, But there's something in the back of my head that's like, is that a shiny object or is that the thing?

Brian Casel: 09:38

I know it.

Jordan Gal: 09:39

You know, because you you live in a market, you marinate in it, you soak in it, and you start to see things that nobody else sees, very few people see. And that that actually might be the thing that is is even bigger than your original idea. So I've been, like, balancing it and trying to acknowledge, like, I actually need to give that a little bit of life, a little bit of air instead of just I said, no. I can't even look into that. I gotta go back to my to do list.

Jordan Gal: 10:04

So it's this it's very strange

Brian Casel: 10:05

Definitely, I don't mean to break into to my side of the update here, but but, like, I totally relate to exactly what you're saying there because I I think, you know, there everybody's so afraid of the shiny object. You know, don't touch the shiny object. It'll burn your hand, and you'll fuck everything up. You know? Right.

Brian Casel: 10:24

The the there is a difference between a shiny object and the the forward vision of the company that you're working on right now.

Jordan Gal: 10:34

Right. It's insight. It's like not epiphany, but it's an insight that nobody else gets. Only you get because of where you are.

Brian Casel: 10:41

Right. Like, right like, I I think of a shiny object as something that that pulls you away from your top priority or or basically pulls you outside of your company, like trying to start another company or trying to do another partnership or

Jordan Gal: 10:56

do Right. Unrelated.

Brian Casel: 10:57

Unrelated. Like, I've done that in years past, and it it blew me way off course, and it caused entire years to go to shit sometimes. Yep. But what's not a shiny object, and what I'm thinking a lot about right now as well, is is what is the bigger picture of audience ops? And it's not just the done for you service.

Brian Casel: 11:16

That's just kind of phase one. You know? We are gonna come out with a a whole suite of WordPress plugins, like little software tools. I'm gonna write a book, gonna do a podcast, gonna do all this stuff under the umbrella of Audience Ops. And

Jordan Gal: 11:30

Right. A company

Brian Casel: 11:31

You you look at all

Jordan Gal: 11:32

this one line of service.

Brian Casel: 11:33

Yeah. You look at all this stuff. It's like, well, are you really gonna get distracted and do a plug in product or write a book? Or but, like, it they serve the same audience. They serve different segments of our audience, and the hard part about it, maybe what you're dealing with right now, I'm dealing with this, is, like, I'm ready to get going on all this stuff.

Brian Casel: 11:52

I'm ready to start wireframing. I've I've already bought, like, four different domain names and and

Jordan Gal: 11:56

so I

Brian Casel: 11:56

was like

Jordan Gal: 11:57

Yes. The domain in the beginning of an idea. First first step.

Brian Casel: 12:01

You know? And some things we are we are starting to build out and almost ready to launch, you know, content upgrades and everything, but the there are things that I'm like, that is gonna be 2016, and I have to pull back on that and prioritize and get the done for you service completely dialed in and and rocking before I move on to phase two. You know?

Jordan Gal: 12:22

Yeah. Yeah. For for me, what drives me nuts is that it's just a matter of resources. And and it's still it's small time, man. It's you know, I I always think that there are millions of dollars at stake, and and it bothers me that $20.30, $50 stops you from from doing something.

Jordan Gal: 12:40

You know, I what I wish, what I what I aim for so badly is for the company to kick off $2,030,000 in profit every month, And then these types of ideas, you can just take a month's worth of profit and invest in it. And if it goes somewhere, goes somewhere. If it doesn't go somewhere, you drop it. But but it's when you're in survival mode and trying to to get to the, you know, the the the holy land first, it's like the shiny object syndrome's real dangerous. So it's, it's it's it's a tricky thing.

Brian Casel: 13:11

Yep. Is what what else you got on on your end? Is that is that the update?

Jordan Gal: 13:14

So that's my that's my, like, emotional side of, of things, I guess. Beyond that, it's just been an incredibly exciting week. We have been working incredibly hard. Ben and and Rock, our our our new full time, developer, have just been working, like, unreasonable hours to to basically rebuild almost the entire app, in this in this in a much better, cleaner, faster way. And we just made the switch this week.

Jordan Gal: 13:45

So it's just it's it's tough to invest, like, two months of work that customers don't really see. It is necessary. It's a foundation. So basically what happened was we we took on some big customers in August and went we 10 x ed our sessions. The number of sessions that we track on other people's sites, the number of emails that we send, we 10 x ed over the span of, like, sixty days.

Jordan Gal: 14:14

And it just started to strain our system, like, in unexpected ways because, you know, we it had just never seen anything like it before. And these are good problems to have, but what we looked at was if this if this can't handle it right now and we wanna go 10 x again, then we need we need to we need to do that now. Not six months from now when we're in the middle of a shit storm of, like, oh my god, you know, our system's falling apart.

Brian Casel: 14:43

Yeah. So, I mean, I I was just gonna ask, like, when if you rewind a couple of weeks ago or months ago, maybe, when you when when it came to be that you have to rewrite the whole software, If Ben comes to you with that report, I gotta think that you that you're thinking like, well, why? Why don't we just push on sales, and and we can like, rewriting the whole thing, that sounds like a scary proposition. But I guess what you're saying here is that you were literally seeing scaling issues and things breaking down. So it was pretty clear for you too as as, like, the nontechnical person that this was needed?

Jordan Gal: 15:19

Yes. If anything, it was it was fifty fifty because what was happening was we would have new people sign up for trials, and they would experience technical issues. And that that hurts confidence. And we send emails to their potential customers. It's kind of a not critical, but nearly critical type of a of a function.

Jordan Gal: 15:39

And so if you screw with the confidence that they have in your company, they become a lot less likely to sign up. So it it was the first time that we experienced people going through a free trial, recovering a good amount of money, and still not signing up as paying customers. And it's because they lost they lost confidence in us over the span of a thirty day trial. If you have two or three technical issues in that time, they're like, I love you and all, but I I'm scared to sign up.

Brian Casel: 16:06

It's not working.

Jordan Gal: 16:07

Right. So both sides. The technical side was frustrated. The marketing side, I was like, look, I don't really wanna get that many new trials. We were talking to some big customers, and I was scared that they were gonna sign up.

Jordan Gal: 16:18

Yeah. Because I knew over the next few weeks, they were gonna they were gonna not have the right experience, and that that was scary to me.

Brian Casel: 16:24

Yeah.

Jordan Gal: 16:25

At the same time, we had all these partnerships in the in the waiting, and that that would increase our traffic and our load significantly. So it it just got to a point where it was obvious. It was like, okay. Well, we both we both acknowledge.

Brian Casel: 16:39

Just do it.

Pippin Williamson: 16:39

Yep. Yeah.

Jordan Gal: 16:40

Cool. And that's when we hired this full time developer who is a freaking monster. He is unbelievable. Unbelievable. Has that has made such a huge difference to the company.

Brian Casel: 16:52

Where's he based?

Jordan Gal: 16:53

That's my, he's based in Slovenia, and he just, like, gelled with us immediately. He's, like, funny, cool guy, just, like, perfect English. He's just, like, just one one of the one of the boys now.

Brian Casel: 17:05

Awesome.

Jordan Gal: 17:06

Yeah. And so that that's it from my update besides that. I'm looking into, affiliate stuff, but I think we can cover that on the, on the next episode.

Brian Casel: 17:14

Yeah. Definitely.

Jordan Gal: 17:15

Yep. How about you, man? Where's AO? Cool. Where are you first?

Brian Casel: 17:19

Well, I am I'm about halfway through now my stay here in in Asheville, North Carolina. Love it here. Mean, the mountains I mean, finally, after, like, the first two weeks, it's just, like, nonstop rain. Finally, the next two weeks have been beautiful weather, you know, starting to get into fall, leaves changing, getting a little bit cooler, so we're definitely doing a lot of hiking and getting outside and eating. Oh my god.

Brian Casel: 17:42

The restaurants around here are our friend, Brecht Palumbo, said Asheville is the best food in the country, and I know what he means now. I'm like Really? Oh, man. The restaurants are unbelievable around here, so just trying not to kill myself.

Jordan Gal: 18:00

Bulk up. Yeah. Exactly.

Brian Casel: 18:02

It's it's already happening, but, let's see what else. You know, well, just on that same note, I think I mentioned this earlier, you know, I'm treating the travel schedule. I'm trying to have that also coincide with my business schedule and and big initiatives getting done. And so my my whole big picture goal for this two month period, and now we've got about four or five more weeks while I'm here, is to get the sales and marketing systems up and running and producing for audience ops by the time I leave Asheville. Because up until

Jordan Gal: 18:34

now have left?

Brian Casel: 18:36

About five weeks until we hit the road. And then December, we're really gonna be moving around a lot. I'm not gonna get a whole lot done in December. So we've got, like, now through the November. And so, you know, up up until up until now, a lot of our clients have come basically through my own personal network.

Brian Casel: 18:52

But in the last couple of weeks, we have managed to launch the Audience Hops block. We're publishing twice a week there. We've got something like 10 articles posted now. We've got well, so, you know, I'm I'm thinking long term about, like, an inbound sales system. Obviously, that's what we do.

Brian Casel: 19:07

We're we're a content marketing company, so we're getting our content marketing up and running, and one thing that I'm definitely working on now over the next week is is writing, an email course, and we'll be launching that in the next two two or three weeks or so, that'll be kind of like our primary lead magnet that we promote all year long across the site. We'll run ads to it. We'll we'll promote it on other sites and and things like that. And that's kind of like one of those long term inbound assets that we just need to have in place. It needs to be built.

Brian Casel: 19:39

Like, we've already started building our email list using content upgrades on on the blog post, but we don't have, like, the primary sequence that takes new subscribers, educates them for about a week or two, and then makes the turn where, hey. You can get a consultation for audience ops, and then follows up with newsletters and things. So I'm getting that that in place now. But the other thing, you know, that's more of a long term strategy, but the other thing is, like, I I need to get a short term sales strategy in place. Like, we we need more customers now.

Brian Casel: 20:12

And so and and I need to get that engine, you know, running on on a month to month basis. So about a week ago, about two weeks ago, I I decided to do some cold email outreach, and I started by just doing it well, I'm gonna get more into the details of of what I put in place in the next episode because it relates to a listener question, but I did start with an experiment where I just manually cold emailed 10 handpicked clients who I thought would be, like, ideal dream clients, and actually one of them, a pretty big name, dream client of of mine, perfect fit for Audience Ops, actually got back to me off of that cold email. I'd I'd never met him before, and that's one out of 10. So that was that was pretty good to see. And so after that, I went into system mode, and I was like, okay.

Brian Casel: 21:01

How can I make this scale and not require me to get done? Yes. So If

Jordan Gal: 21:06

it requires you, it won't get done.

Brian Casel: 21:08

Exactly. So, then over the next week, I I went ahead and I hired another VA to join the team, and his main role is gonna be helping to to build the prospect list. I've got the cold email systems and and tools in place to get get all that done, and and we'll definitely do a deep dive into into all these systems in next week's episode. But now I'm happy to say that that is up and running, and we are consistently sending about 10 cold emails a day to highly targeted companies, and it runs completely without me at this point. I just wait for for replies to come in.

Brian Casel: 21:42

So that's that's working pretty well. The other thing that is on my mind is the Content Upgrades IO launch. That's so so we've been building this internal plugin called Content Upgrades. We've been using it on our client sites for the last couple of weeks. Works really well for for driving, you know, basically turning every blog post into an email opt in source.

Brian Casel: 22:06

And the more of these you build up over time, the the more email opt ins. It helps you drive your your email list. And I I also invited a a handful of people to to use the beta. I've been getting some pretty good feedback on that. And, basically, that plug in is ready to launch.

Brian Casel: 22:21

It's in a it's in a, like, a launch version state. There are definitely a few more features that we'll add to it over time, a few more integrations. Like, currently, it works with Drip, and currently, it works with Mailchimp. Later on, we'll add Infusionsoft and and others. But the problem, like we've been talking about, is setting priorities and setting enough setting aside enough time to to get this thing launched.

Brian Casel: 22:43

Like, I could technically turn on the the pay checkout page and launch it tomorrow. Like, that's basically ready to go, but I still need to basically have a some kind of marketing site in place for this thing. I wanted to have, like, a a short, like, email lead magnet to to kinda lead into it, so I can just drive ads to it and let it run on autopilot. So giving myself about a three to four week period to get this thing launched by the November while I'm still here in Asheville. So, you know, we're really just about three or four weeks away from from launching this thing.

Brian Casel: 23:18

It is gonna be a WordPress plugin. I haven't even settled on on the exact price point yet, but it'll vary between between about 40 to $50 for a for an annual license up to, a 150 to $200 for for an annual license, depending on how many websites you wanna use it on. So kind of a typical WordPress plugin pricing model there. And so that'll be, like, the first of several highly focused tools from Audience Ops. And that and so that's just kind of on my mind, but I still need to put in a a plan to get this thing launched.

Brian Casel: 23:50

That's coming up next. And then the other thing that I did get done already about two weeks ago is I reached out to all of our current clients, and I asked for a testimonial for Audience Ops, and I asked for their feedback. And to be honest, this was something that I was putting off and procrastinating on for several weeks.

Jordan Gal: 24:11

To say, good good for you for doing it.

Brian Casel: 24:13

I was I was afraid. You know? It was it's it sounds like such an easy thing to do to just, hey. Ask ask someone for for a testimonial quote.

Jordan Gal: 24:22

But it feels like you're it feels like you're stirring up the hornet's nest.

Brian Casel: 24:25

Yes. Yes.

Jordan Gal: 24:26

Yeah. You're like, do I wanna poke this thing? Because honey might come out, or a swarm of bees might come out and eat me.

Brian Casel: 24:31

Right. Right. Right. Right. I mean, it's it is tough, and and I have asked clients for feedback, several times in in the past, in audience ops, I mean, and most of it has just been like, you know, give me your feedback so we can improve, but I haven't actually gone the other step of like, can I can I get a a testimonial quote from you?

Brian Casel: 24:52

Can I use your name on our marketing materials and things? And I guess, you

Jordan Gal: 24:58

know how I get you know how I get around that?

Brian Casel: 24:59

What's that?

Jordan Gal: 25:00

I ask for testimonials on on the heels of something good.

Brian Casel: 25:04

Yeah. Well, that's exactly what I did. That's that's exactly what I did. And, I mean, basically, my fear was that, you know, most of these clients have only been subscribed for four months and some of them even less, like two or three months. And so

Jordan Gal: 25:17

still a long time.

Brian Casel: 25:18

Yeah. But but my fear is that we haven't driven enough results for them yet, because content marketing is a

Jordan Gal: 25:24

very long

Brian Casel: 25:25

term play.

Jordan Gal: 25:25

Investment fees.

Brian Casel: 25:26

Yeah. Like, you're really not gonna see dramatic results until, you know, several months into it, and most of the results come, you know, later in the year, but the but and and I was kind of just assuming that we haven't driven enough results, but then I I took about an hour, and I went through each of our clients, and I dug into their Google Analytics, because we have access to all that stuff. We give them monthly reports on that stuff. So I have access to their Google Analytics, I have access to their Drip accounts and things like that. So I went through and I found, like, I'm like, well, what can I report to them?

Brian Casel: 26:00

What what can I say? You know, this is how things look since the day that you signed up for Audience Ops. And I was actually surprised at some of the positive results that we have been driving. You know, I'm I'm noticing almost every client has seen a a pretty big increase, around 30% or so or more, in organic traffic. I compare the months before Audience Ops to the to the months with Audience Ops.

Brian Casel: 26:22

Some of them, you know, clearly, you're seeing, like, more free trial sign ups or you're seeing, the email list grow pretty dramatically. And and, you know, so so, I mean, I I was like, you know what? I I actually feel pretty good about this. And I sent an email. I was like, hey.

Brian Casel: 26:37

How's it going? You know, here are, like, three bullet points that I picked out from your looking at your metrics over the last couple of months. And then I was like, I also put together a short survey because I do want some feedback, on like, what is their best I asked some pretty targeted questions around like, you know, what was the reason why you you chose to come into Audience Ops? What is your best, you know, the best benefit so far for you? What can be improved?

Brian Casel: 27:04

And that's always tough to take, but it's very helpful. And and then kinda converting those into testimonial quotes. Yeah. So that that was really pretty helpful.

Jordan Gal: 27:14

Nice, man. That's that that's good. You

Brian Casel: 27:18

And and, like, to my and luckily, like, nobody decided to cancel. And

Jordan Gal: 27:22

Right. Wait.

Brian Casel: 27:23

It's And we've got

Jordan Gal: 27:24

some That part's in your head.

Brian Casel: 27:25

Yeah. So now we've got some testimonials and some names, you know, posted on on our homepage. Saw that. And we can kinda move forward from there.

Jordan Gal: 27:32

Nice, man. Sounds good. Yeah. Keep keep busy.

Brian Casel: 27:36

Keep keep pushing on. You know?

Jordan Gal: 27:38

Yeah. Now is when we would normally transition into, alright. So what's this week's topic? So it it feels kind of, it feels nice to just say, let's call it a day.

Brian Casel: 27:46

Yeah. That's right. I think we're coming in we're coming in right under the thirty minute mark here. So why don't we, why don't we call it a day here, and we'll, we'll tune in next week. We're what are we gonna be talking about next week?

Brian Casel: 27:56

We've got a a question about, SaaS and outbound sales, and Yes. And we'll be talking some affiliate stuff as well.

Jordan Gal: 28:03

Yeah. Yeah. I've been talking to a lot of people about it. I just set up an affiliate, system for a cart hook, and we can talk about the expectations for it. And you just started doing outbound, so we can talk about that.

Jordan Gal: 28:14

And I just gave, like, a talk about outbound here in Portland so we can kinda get you know, I'll give my feedback and questions for your process and learn from it. Yeah, I'm looking forward to it.

Brian Casel: 28:26

Awesome, man. Cool. Alright. We'll talk soon.

Jordan Gal: 28:29

Alright. See you guys.