Satisfying Customers

Satisfying Customers

 
 
00:00 / 00:36:24
 
1X
 

On this episode of Bootstrapped Web (dubbed the “anything but election talk” episode), Jordan and Brian go over Carthook’s exciting launch in the Shopify App Store and ProcessKit’s visual upgrade. Brian also has a couple of aces up his sleeve when it comes to high level changes as well as day-to-day uses for ProcessKit. Today the focus is all about what it means to satisfy customers: new and existing customers. How do you convert trial customers? How fast should you handle feature requests? How do you deal with the pressures put onto you by customers? How to show your constant level of progress but how do you filter customer feedback/expectations?

Here are today’s conversation points:

  • The Carthook logo is in the Shopify App Store!
    • Team morale
    • Departments that need Jordan’s focus
    • Updates, expectations, and reviews
  • The limitations of being both the designer and founder of a product
  • ProcessKit upgrades:
    • To dashboard or not to dashboard?
    • Email templates with liquid tags to increase the dynamic changes for these templates
  • The pressure of “What’s next?” and prioritization
  • The current competitive climate in SaaS
    • Pipe
    • MainStreet
    • Visualize Value

Resources:

Jason Lemkin’s post about Dashboards

Pipe

MainStreet

Visualize Value

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Calm Before the Storm

Calm Before the Storm

 
 
00:00 / 00:48:06
 
1X
 

Jordan and Brian are back after a few weeks. It is election week; that means a lot of stress and a lot of chaos. But before that stuff hits the fan, Jordan is launching a new Carthook product inside the Shopify app store and Brian has been redesigning the ProcessKit app to fix little frustrations. They’re also talking about structure, spreadsheets, and the importance of app store reviews

Here are today’s conversation points:

  •  New Carthook products inside the Shopify App Store
    • Preparations and anticipating the launch
    • Spreadsheets and scenarios
    • The Prisoner’s Dilemma
    • Dynamic pricing and price points
  • ProcessKit App redesign
    • Progress in SaaS products
    • Community-based promotions
    • Marketing and funneling
  • Being able to separate yourself from your business
  • The importance of customer experience and app store reviews
  • Jordan’s new obsession: Cohere

Resources:

How to Price Your SaaS Product by Patrick Campbell

Cohere.so

Cohere.so/demo

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Good morning

Good morning

 
 
00:00 / 00:51:23
 
1X
 

Today Brian and Jordan are talking about deadlines, Black Friday, and a little bit of introspection. They go over their love/hate relationship with mornings. They also take a deep dive into hopes, dreams, dedication, and hiring true believers.

Here are today’s conversation points:

  • The Carthook deadline
  • How the new ProcessKit developer stepped up
  • Testing features, web integration expectations
  • Different ways of coping with stress
  • The importance of mornings:
    • Brian’s morning routine
    • Jordan’s morning routine
    • Can you change whether or not you can be a morning person?
  • Hopes, dreams, and dedication
    • “What is the worst case scenario here?”
  • When it is okay to forgo delegating and doing things yourself?
    • Freelancing versus Full-Time Employee
    • Marketing projects
    • Hiring a true believer

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Talkin shop with Ian Landsman

Talkin shop with Ian Landsman

 
 
00:00 / 01:06:23
 
1X
 

On today’s episode of Bootstrapped Web, Brian and Jordan are joined by Ian Landsman from HelpSpot. Ian has made product after product over the years, from UserScape to HelpSpot to LaravelJobs and Thermostatio. You can find him on Twitter or you can learn more about him on his website.

Brian, Jordan, and Ian are talking all about podcasts, business models, and privacy on the internet. They also go over the lessons they’ve all learned from previous products and projects they have been involved in.

Here are today’s conversation points:

  • Ian’s potential new podcast: structure or no structure?
  • Hey, Clubhouse, and other email services
  • The hidden cost of privacy and complacency in a product
  • Previous products, projects, and the lessons learned
  • How involved Ian, after being 15 years into HelpSpot
  • What does feature development look like for Ian?
  • Optimizing websites as supplementary platforms
  • Business models: per user, paying per clients
  • Are demos worth it?
  • Affiliate programs and consulting hang ups for ProcessKit
    • Third party hosting and consulting companies
  • Real-time brainstorming about onboarding consultants

Ian Landsman

Clubhouse

Hey

SellerFlows

ClickFunnels

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Company Design

Company Design

 
 
00:00 / 00:48:51
 
1X
 

We’re in a great mood on today here atf Bootstrapped Web. We’re talking about drive-in movies, apple picking, AirBnB’s, Twitter, and business updates. This episode is a bit of a topic potpourri is as we cover new features, hiring and interview processes, big picture visions, and building communities.

Here are today’s conversation points:

  • ProcessKit fields and features
    • Web developer updates
  • Carthook’s newest app for Shopify
    • Their new full-time, in-house product designer
  • Switching ProcessKit marketing site to a static site to WordPress
    • Static vs Dynamic
  • The hiring and interviewing process
    • The importance of culture fit and temperament
  • Looking at the big picture and company design
    • “What kind of company do I want to build?”
  • Building an ideal community, and longevity
    • Building relationships
  • Snap Friday and current hobbies

Resources:

WeWorkRemotely

Dynamite Jobs

Notion

SubStack

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Should You Audience?

Should You Audience?

 
 
00:00 / 00:52:41
 
1X
 

Brian and Jordan are back behind the (brand new) mics. They’re reminiscing about the beginning of the podcast, the fires in the west coast, and catching up on the latest news in the industry as well as their businesses.

Here are today’s conversation points:

  • The tail end of the hiring process
    • Using the Silo strategy
  • 5 years in the business of podcasting and with our products
  • Personnel shake-up in ProcessKit
  • Finance topic: the launch of Long Term Stock Exchange
  • Making progress in different stages of products
  • New feature: Dynamic roles
  • Competition
  • Audiences Building
    • Getting enjoyment from personal and professional endeavors…or not
    • “You are not a product.”
    • How important is audience building?

Resources:

Mallowtech.com

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

The Next Chapter in the Product

The Next Chapter in the Product

 
 
00:00 / 00:45:59
 
1X
 

It’s been a little while but Brian and Jordan are back behind the mics. On today’s episode, they’re talking about vacations, a long first week back, marketing, big news with Carthook, cold emails, and guest features.

Here are today’s conversation points:

  • Carthook, Shopify, and working together
  • How Shopify works
  • What cold emailers get wrong
  • Conversion rates and automation
  • Initial onboarding systems and portals
  • Guest features
  • Questioning ourselves
  • Benedict Deicke’s Tweet

Resources:

LemList

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Chicken or Egg or Fundraise

Chicken or Egg or Fundraise

 
 
00:00 / 00:41:30
 
1X
 

We’re back with “Boo-strapped Web”. We’re behind the mic talking about stress, marketing, executing decisions, and guilt over new hire experiences. Lastly, we’re going over the latest news in startup financing, which could blow everything out of the water: rolling funds.

Here are today’s conversation points:

  • New Hire Experiences
    • New employee Slack introductions
    • PoweredBySearch’s great online course/training for new hires
  • SaaS = Chicken or Egg Problem
  • Marketing
    • Zapier
  • Rolling funds
    • Sahil Lavingia (Gumroad)
    • Exemption 506-B, 506-B, and Solicitation
    • Funding per quarter
    • Better access to capital, on better terms
    • Transparency will be key

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

Hello Competitors

Hello Competitors

 
 
00:00 / 00:38:02
 
1X
 

Today we’re talking about camping ratios, COVID and Black Friday, the eCommerce boom due to COVID, emotions versus moods, Twitter, and competitors. We go over some bold and unique marketing strategies with ProcessKit, how we’ve won Jordan over in the “Working-from-home” battle, and about hiring contractors and coaches.

Here are today’s conversation points:

  • COVID trends and looking into the near future
  • Competitor hype and making a dent in the market
  • “Aggressive” marketing in ProcessKit
  • People management and coaches
  • Hiring contractors for marketing strategies
  • Embracing the working from home life

Resources:

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.

What does VC really mean? And marketing.

What does VC really mean? And marketing.

 
 
00:00 / 00:51:11
 
1X
 

We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning.

Here are today’s conversation points:

  • How do you know when you need a vacation?
  • Brian’s new purchase
  • How often do you contact support?
  • Marketing
    • Positioning and building for additional platform integrations
    • Ali Mese’s article on Medium
    • Keyword research and other marketing ideas for ProcessKit
    • Know who your best ideal customers are
  • Jordan’s lessons in venture capital

Resources:

“To Build a Business Empire, Own an Opinion, Not a Marketing Budget” by Ali Mese (published on Medium)

SunriseKPI

Productize

Audience Ops

ProcessKit  

Carthook 

As always, thanks for tuning in. Head here to leave a review on iTunes.