Pricing

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We welcome Ian Landsman back to the show to discuss the topic of deciding pricing. Pricing is an important tool for any founder. It can make or break your success. During today’s episode we talk about our pricing strategies and Ian tells us how he reached his price point.

Jordan has also just returned from MicroConf Europe. He shares how the conference was and we discuss the value of conferences in general.

The topics we covered today:

  • Jordan’s MicroConf experience
  • The value of conferences
  • How to decide a pricing strategy
  • Why so much of pricing is based in market reaction
  • Brian’s 3 factors of pricing
  • Why lower isn’t always better
  • The role trust plays in pricing
  • Ian’s successes and missteps in pricing
  • How to decide if to price per user or not
  • Yearly pricing vs. Monthly pricing
  • The benefits of quarterly pricing
  • How to use pricing to your advantage

Resources Mentioned Today:

Audience Ops

Carthook

Helpspot

MicroConf Europe

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Planning vs. Execution

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On today’s episode we give an update on our businesses and how we move forward in our businesses. MicroConf. Is coming up over in Europe. Jordan will be leaving for the event soon and will be the first to speak. Today we talk about looking back on the year and measuring how far we got in our goals.This episode is all about planning for the future and executing those plans.

The topics we covered today:

  • Jordan’s talk at MicroConf
  • Learning from the past.
  • Having realistic goals based on those past lessons.
  • Audience Ops Update
  • Carthook Update
  • Why on-boarding should affect app design.
  • When to hire contractors.
  • Are you fighting the right battle?
  • A new sales approach online

Resources Mentioned Today:

Audience Ops

Carthook

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Tools

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Today’s episode is about the various tools we use in our business and everyday lives. We will cover 9 areas of tools.

  • Personal Tools
  • Communication/Productivity
  • Payments/Accounting/HR
  • Customer Support
  • Marketing
  • Sales
  • Production
  • Design
  • Podcasting

Some of these tools we have used and switched. Some of these tools were love at first sight. 

Resources Mentioned Today:

Appear

Appointlet

Audience Ops

Balsamiq

Bellum

Bench

Blubrry

Calendly

Carthook

Colorsnapper

Color Picker

Day 1

DigitalOcean

Drip

Dropbox

Droplr

Every Time Zone

Flow

Freshbooks

F.lux

Github

Gmail

Gumroad

Gusto

Harvest

Help Scout

Intercom

Leadpages

Panic Coda

PayPal

Photoshop

Podcast Motor

Sketch

Skype

Slack

Snagit

Spotify

Sprintly

Stripe

Trello

UberConference

Upwork

Wappalyzer

WP Engine

Xero

Yesware

ZenHub

Zoom

As always, thanks for tuning in. Head here to leave a  review in iTunes.

 

The Bootstrapper’s Search For Meaning

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Today’s episode we give an update on our businesses and the on-going projects we have coming up. There is some travel on the horizon for Jordan and Brian both. Jordan is going for business and Brian for personal.

Audience Ops has really honed in on sales and improving the sales process. The training product is on hold and Brian is focusing on using webinars to bring in sales. The webinars are basically live demos of the service. He has one under his belt and has one planned for July 26th.

Carthook is also using webinars to sell their product. Jordan has hired some top notch team members to make the best quality webinars they can. Jordan also has an invitation to speak at conference in Barcelona. The conference is for people working with affiliates and are part of the emerging ecommerce wave.

On today’s episode we share our webinar experiences and what is going on in our businesses. We also talk about how an entrepreneur/founder can find passion in his business and not be a slave to the bottom line.

The points we covered today are:

  • Brian’s summer and future travel plans
  • Jordan’s trip to Berlin
  • Jordan’s invite to Barcelona and the conference where he will be speaking
  • Audience Ops changing sales approach
  • Winning the Long Game webinar
  • Carthook’s first webinar
  • Where is the “passion” in ecommerce?

Resources Mentioned Today:

Audience Ops

Carthook

LeadFuze

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Playing the Long Game

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We kick off our new format with Ian Landsman. Ian is the founder of Userscape and Helpspot. He has been working in the bootstrapped world since 2004. On today’s episode we discuss what it means to “play the long game.”

We share our plans for Carthook and Audience Ops. Ian offers his personal view on the long game and what it means to him. We discuss all the aspects of making decisions for the long term in business.

The topics we covered today are below:

  • How to find “long game” ideas
  • How money can force a commitment
  • How to hire the right people
  • Brian’s long term plan for Audience Ops
  • Brian on Zero to Scale
  • What the term “scaling” means
  • Selling a one time product vs. selling a recurring service
  • Jordan’s long term plan for Carthook
  • Venture capital vs. bootstrapping
  • JD Graffam’s business approach
  • The “long game” from an investment perspective

Resources Mentioned Today:

Ian’s Twitter

Userscape

Bootstrapped FM

Carthook

Audience Ops

JD Graffam

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Growing The Product Line & Shifting Priorities

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Our episode today is just a basic update episode. A lot is going on in Audience Ops and Carthook and we are both just trying to keep up. We talk about the challenges we’re facing and how we plan to deal with them.

Jordan is focusing more on the checkout product on Carthook. The market just seems to be pushing towards that.

Brian is learning how to cope with his new role in Audience Ops. After growing the team he is now more of a coach and has to deal with letting go of some aspects of the business.

We talk about these things and other things that are just on our minds.

The points we discussed today are below:

  • Introducing guests to the show. “Bootstrapped Parties”
  • Creating processes for the PPC add on service for Audience Ops
  • The future of Carthook’s checkout service
  • The pros and cons of shifting product focus
  • The delay of Audience Ops’ training product
  • Hiring writers vs. hiring managers
  • Brian’s change to coach
  • Retooling Audience Ops’ processes
  • The reality of running a SaaS business

Resources Mentioned Today:

Carthook

Audience Ops

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Questions on Pricing, Charging a Percentage, and Why Podcast?

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On today’s Bootstrapped Web we answer some listeners/readers questions. We also give you some updates on what’s going on in Carthook and AudienceOps.

We discussed these topics today and answer these questions below:

  • Updates on the personal front
  • AudienceOps’ 12 month road map
  • Carthooks’ webinar prep
  • Jordan’s influences this week: Lazy Leadership, by: Andrew Wilkinson
  • Is anybody still using Twitter?
  • The shift in Facebook and the rise of Snapchat
  • Listener question: Should I show pricing on my marketing site?
  • Listener question: How to handle customer requests.
  • Listener question: Should you charge a percentage?
  • Listener question: Why do we still do a podcast?

Resources Mentioned Today:

Lazy Leadership, by: Andrew Wilkinson

AudienceOps

Carthook

Ray Dalio — Principles

MetaLab

We share a lot of good stuff today so keep sending in the questions and we’ll be here to answer them. As always, thanks for tuning in. Head here to leave a review in iTunes

[112] Do Entrepreneurs Get to Have Hobbies? And Other Updates…

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We have an update episode today. We start with the general updates about settling into a new house and keeping up with our newborn kids. We also touch on a subject that any entrepreneur can relate too, how your interests and hobbies get neglected when you run a business. The rest of this episode is a discussion about our adjustments in both AudienceOps and Carthook.

The topics we cover today are:

  • Why Jordan had to pull a previous episode
  • Brian’s attempts to establish a routine
  • Jordan’s impressions of a podcast from The Art of Manliness
  • AudienceOps’ growing team
  • Encouraging more open discussions between team members
  • Carthook’s job opening
  • Meeting the requests and demands of the customer base
  • The process Brian is using to develop a new training program

Resources Mentioned Today:

AudienceOps

Carthook

Art of Manliness Ep. 208

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[111] How to Audit Your Design, UI & UX w/ Jane Portman

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On today’s Bootstrapped Web we welcome UI and UX Consultant Jane Portman to the podcast. Jane helps founders look at their business applications and optimize them for the best customer experience. She has recently written a book called UI Audit.

Today Jane shares with us what her experience with founders has taught her about creating stellar company content. Design and customer experience are key to maintaining a loyal customer base, and together on this episode we explore this subject.

The topics we covered today are:

  • The importance of design and usability
  • When to hire a freelancer
  • When to hire a professional firm
  • The founder’s role in design and usability
  • The 3 big warning signs of poor customer experience
  • The 4 pillars of product strategy
  • Why Jane wrote the book

Jane is offering a special sale code for Bootstrapped Web listeners. Just visit her site UI Breakfast and use the code for $20 off any book package they offer.

Resources Mentioned Today:

UI Breakfast

The UI Audit (use Bootstrapped20 for discount)

Free 1 Hour UI Audit

Carthook

AudienceOps

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[110] Learning to Manage a Team / Launching a New Sales Strategy

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Most people have an issue with managing others. On today’s episode we talk about the process of moving into a managing position. We also give you the listeners an update on our projects and life in general.

We explain how the process of hiring full time positions can be a challenge, and we share our own experiences with the shifts of business.

Points from today’s episode:

  • Jordan’s new productivity strategy
  • Learning how to incorporate webinars in marketing
  • How to ask for advice from peers
  • Hiring project managers for AudienceOps
  • Brian’s blog post “From Solo-Preneur to Manager-Preneur”
  • How to become a manager
  • The levels of managing

Resources Mentioned Today:

From Solo-Preneur to Manager-Preneur

AudienceOps Training Product

Flow

Carthook 1 Page Checkout

As always, thanks for tuning in. Head here to leave a  review in iTunes.