Launching 2nd Products w/ Ruben Gamez

Welcome back to Bootstrapped Web. Our guest today is Ruben Gamez, the founder of Bidsketch.com. We are talking to Ruben today because Bidsketch is getting ready to launch a new product. Since we both are launching new products we thought it would be good to compare notes.

Bidsketch’s main product has been a proposal tool. Now they want to add a signature app to their brand. Today we discuss how to research for a new product and how to handle expanding when there are competitors.

We compare notes about our own product lines and how to get the customers to notice.

Here are today’s topics:

  • How to find positioning and distribution for a new product.
  • Why begin a separate product line.
  • Finding the “why” when people don’t use your product.
  • How to focus on two product lines.
  • Creating a good elevator pitch.
  • Finding your hook.
  • Asking the right questions of new customers.
  • How to reach people outside of your network.
  • Ruben’s timeline.
  • How to find the gaps in your competitor’s products.
  • Why you shouldn’t copy just to copy a competitor.

If you are interested in Bidsketch and their new product, you can go to bidsketch.com or find Ruben on Twitter.

Resources Mentioned Today:

Audience Ops Calendar

Bidsketch

Carthook

Ruben Gamez’s Twitter

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Updates: Validating a Consulting Offer / Self-Funding a New SaaS

Today’s episode is an update episode. Jordan tells us about finding his customer base for the funnel tool. Brian discusses how he is working with his developers on a new training product he is planning.

We discuss when to allow custom jobs and when to say no. We also discuss what challenges a young bootstrapped company needs to expect. Building your company is so much harder, than it sounds. If you are just starting out as a bootstrapped business, then maybe this episode will help you get an idea of what you’re getting into and the other challenges.

Here are today’s conversation points:

  • Our reactions to the Presidential election.
  • Jordan’s new custom job, and how he’s preparing for it.
  • How to fill gaps in your business.
  • Brian’s new training program.
  • Building a good foundation ladder.
  • The challenges of bootstrapping.
  • Jordan’s time at Tanner Larson’s Mastermind.
  • Brian’s planning discussions with his developers.
  • Advice about pricing and how to decide it.

Resources Mentioned Today:

Audience Ops

Carthook’s Ecommerce Checkout Funnel

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Taking a Big Shot vs. Lots of Little Shots

On today’s episode, we welcome Craig Hewitt and Justin Jackson to the podcast. Jordan is having some time away. On today’s episode Craig, Justin, and Brian all discuss how to build and keep a company on track. We discuss what drives us and what we’re working on at the moment. If you want to know how to plan a product or just try to set a trajectory for your business, this is the episode for you!

Craig is the CEO of Podcast Motor, a podcast editing and production service. Justin is the host of his own podcast Mega Maker 3000 and a teacher of marketing for developers. We all have great insights to growing a company and how we’ve been able to stay on track.

Here are today’s conversation points:

  • Justin relaunch of Marketing for Developers.
  • Brian’s update on Audience Ops.
  • Craig’s update on Podcast Motor.
  • The lessons we’ve learned from starting and maintaining our businesses.
  • Our long term goals.
  • The disadvantages of working solo.
  • Why businesses choose to keep their companies small.
  • Justin belief in doing something uncomfortable for growth.
  • How you can over-plan.
  • Why you need to look at the bigger picture.
  • The importance of visibility and building relationships.
  • How to use evergreen content.
  • How we use automation in our businesses.
  • What keeps our ambition going?

Resources Mentioned Today:

Market for Developers

Podcast Motor

Audience Ops

Carthook

Rogue Startups Podcast

Justin’s website

As always, thanks for tuning in. Head here to leave a review in iTunes.

Managing a Development Process w Rob Walling

We welcome Rob Walling from Drip to the podcast today. Today we discuss how to navigate and manage the development process of a SaaS product. We all share our experiences with the excitement and frustrations of working with developers.

Launching a new product is hard enough, but when you factor in the time, energy, and troubleshooting that goes into a project, then the level of stress can be crushing. We discuss these stresses and how we dealt with them. Or in some cases how we’re currently dealing with them.

Today’s conversation points:

  • Audience Ops Calendar update.
  • Jordan’s update on Carthook.
  • How to manage expectations and deadlines with a SaaS project.
  • How to build a solid foundation for a product.
  • The importance of communication in a development team.
  • Having a back-up plan for features.
  • The process of from concept to developer.
  • Why you need a good user experience.
  • Why you need a good user interface.
  • How to cope with time constraints and milestones.
  • How to resolve disagreements.
  • When to pull the CEO card.
  • How to change developers or on-board new developers.

Resources Mentioned Today:

Audience Ops Calendar

Carthook

Drip

GitHub

ZenHub

Trello List

37 Signals

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Pricing Questions / SaaS vs. Service

We’ve got a party episode today. We welcome Rob Williams of Workshop and Folyo. Allan Branch joins us later on in the episode when we discuss his time with Less Accounting.

Today’s topic was primarily pricing. How to price effectively, why to price at a certain level, and what pricing can do for your business. This episode was a great discussion on how value to the customer is reflected in the pricing of a service or product. We had some great insights today and maybe we’ll help you decide how to price your own service or product.

Here are today’s topics:

  • Rob’s service Workshop. What is it?
  • Why Rob has recently changed the pricing of the service.
  • The art of pricing.
  • How pricing attracts the “right” clientele.
  • What is Folyo?
  • To do or not to do a Free Trial.
  • What is Audience Ops Calendar?
  • How to offer value to a customer.
  • Catching up with Allan Branch.
  • Why you are always beholden to somebody.
  • Why Allan and his team sold Less Accounting.

Resources Mentioned Today:

Foylo

Workshop

Less Everything

Carthook

Audience Ops Calendar


As always, thanks for tuning in. Head here to leave a  review in
iTunes.

 

To Copy or Compete (or Both?)

We find ourselves discussing competition and when you should copy a competitor’s model and when you should innovate a model. Many people get excited about a category, but are soon discouraged when they see the competition.  On today’s episode we discuss why competition can be a good thing.

We also discuss Big Snow Tiny Conf coming up on February 6-9 in both Vermont and Colorado. There are 2 slots left in those events so check out the link below for more information. The rest of this episode is just stream of consciousness, so hang with us for this conversation.

Today’s points:

  • Big Snow Tiny Conf.
  • Facebook culture vs. Twitter culture
  • Jordan’s Twitter conversation with Justin Jackson.
  • Who is true competition?
  • Why competition is good.
  • How competition pushes your business.
  • How to deal with competition.
  • Innovation vs. Copying
  • Brian’s observations of Basecamp.
  • Joe Rogan’s podcast with Dan Bilzerian.

Resources Mentioned Today:

Justin Jackson’s Tweet

Big Snow Tiny Conf.

Joe Rogan Podcast #857

Borrowing Brilliance

Basecamp

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.

As always, thanks for tuning in. Head here to leave a  review in iTunes.

 

Adding Service to Software / Marketing Pre-MVP

Today’s episode is basically a therapy session for us both. We lay out our current issues and talk each other though the options. Jordan is dealing with customers and their personal expectations for the products. Brian is looking for balance in his development stage on the calendar product. We try our best to see our situations from all angles and possibilities.

So join us for our conversation today, you might learn some things about the futures of Carthook and Audience Ops.

Here are today’s topics:

  • Carthook’s customer response to the checkout product.
  • Dealing with customer requests.
  • When it is time to expand a company.
  • Approaching service based business models.
  • Approaching product based business models.
  • The alternative answer to consulting services.
  • How to standardize operations.
  • The 2 approaches to launches.
  • Finding the balance of life and product development.
  • An Audience Ops podcast.
  • Audience Ops webinars.

Resources Mentioned Today:

CartHook

Audience Ops Calendar

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.


As always, thanks for tuning in. Head here to leave a  review in
iTunes.

Updates: Dev Process, MRR Milestones, Remote vs. Office

Today is a basic update episode, but we have a special guest as well. Justin McGill is the co-founder of LeadFuze and co-host of the podcast Zero to Scale. He joins us on the update train today and gives us an idea of what the future holds for LeadFuze. Jordan tells us how his team meetup is going and Brian fills us in on what is going on with Audience Ops.

We cover a lot of topics today. Our main discussion boils down to the pros and cons of remote teams. A lot of founders find remote works well for them, but today we discuss the virtues of a brick and mortar office space.

Here are today’s topics:

  • Jordan’s meetup progress.
  • The pressures of being the boss and having a life.
  • Jordan’s product development troubles.
  • Jordan’s new website and onboarding process for the check-out product.
  • Brian’s 50k milestone.
  • Brian’s search for a good writer.
  • Brian’s return to sale calls.
  • Justin’s LeadFuze issues.
  • The stress of going from remote team to office space.
  • The importance of office culture to a business.
  • How to decompress while working at home.
  • Slack vs. e-Mail
  • What’s going on with Audience Ops’ software.

Resources Mentioned Today:

Zero to Scale

LeadFuze

CartHook

Audience Ops Calendar

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.

 

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Going Global: Team Travel, Tiny Confs, & Remote Lifestyle

We’re are having a “party” episode with some special guests today. We’ve got Dave Rodenbaugh, Craig Hewitt, and later on Brad Touesnard joining us. We are all involved with Big Snow Tiny Conf.

Brian is head of the Vermont event, Dave is head of the West event (Colorado.) Craig is taking care of our European event in France. Today we talk about the conference and why we love it.

We also discuss living abroad and working remote and with remote teams. The startup world is going global and we want Big Snow Tiny Conf to reflect that.

Here are today’s topics:

  • What is Big Snow Tiny Conf
  • Big Snow Tiny Conf East
  • Big Snow Tiny Conf West
  • Big Snow Tiny Conf Europe
  • Why the events are awesome!
  • Jordan’s meetup with his team
  • Why traveling is a perk to the Bootstrapped lifestyle

If you have an interest in Big Snow Tiny Conf tickets go on sale Oct. 10th. Remember these events are meant to be small so space is limited. Big Snow Tiny Confs East and West (Vermont and Colorado)  are scheduled for Feb. 6-9.  Big Snow Tiny Conf Europe (France) is scheduled for Jan. 16-19.

Resources Mentioned Today:

Big Snow Tiny Conf

Bootstrapped Web

Sponsor

Indeed Prime – Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web’s link.

 

As always, thanks for tuning in. Head here to leave a  review in iTunes.

Pre-selling and Planning to Build ‘Audience Ops Calendar’

Today on Bootstrapped Web we talk about a new product from Audience Ops. Brian has developed a software product called Audience Ops Calendar. He has offered it to 12 clients and based his approach on a pre-sale model.

During today’s episode Brian tell us how he has developed the product. He answers why he chose  to develop a calendar, how to use his software, and how he plans to market it.

If you’ve ever been curious about a SAAS development this episode will tell you the right way to go about it.

Here are today’s conversation points:

  • Why Brian decided to launch this idea.
  • The problems the project has had.
  • The 3 ideal customers for Brian’s product.
  • The features of the product.
  • Brian’s process to develop the product.
  • Why having a beta group is a good idea.
  • Brian’s team building process.

Resources Mentioned Today:

Audience Ops

Carthook

Audience Ops Calendar

WP Simple Pay Pro

As always, thanks for tuning in. Head here to leave a  review in iTunes.