[66] Decision Making to Move Your Startup Forward

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In this episode Brian and Jordan talk about the decision making process they go through when deciding whether to move a new business idea forward.

After a couple of weeks of interviews this is a show where we catch up on the latest happenings in our businesses and talk about some plans for the future.

Resources mentioned in this episode:

Amy Porterfield’s podcast, Online Marketing Made Easy – Episode #47

TropicalMBA Podcast – Episode 286 a response to Alex Blumberg’s “Startup” Podcast

Age and the Entrepreneur – Part 1: Some data

Brian’s blog post this week – Break Out of Decision Paralysis

If you’re enjoying the show, please head over to iTunes and leave us a review.  Just takes a minute, but we would sure appreciate it.  Thanks!

 

[65] Rob Walling on Drip, Microconf, and the Future of Bootstrapped Startups

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In this episode of Bootstrapped Web we sit down for a chat with Rob Walling.  Rob is a founder of several self-funded startups including HitTail and Drip, co-host of the ZenFounder and Startups For The Rest of Us  podcasts,  and co-host of Microconf.

Today we catch up with Rob to talk about what’s new with Drip, his main project.  Drip is an email marketing SAAS product that is really revolutionizing how email marketing is being done.  Rob talks about how Drip has recently experienced a strong growth trend, how the product is offering enough added value for him to consider a change in pricing strategy, and some of the considerations around a growing product.

Just under a month away is Microconf in Las Vegas, the highlight of the year for bootstrapped startup founders everywhere.  Both Brian and Jordan will be giving attendee talks this year, which is always the highlight of the conference for everyone.

But Rob’s newest venture is the podcast he recently launched with his wife and clinical psychologist, Sherry Walling.  The Zen Founder podcast touches on the softer side of the startup world, with a focus on the balance of family and work priorities.  Take a listen, we think you’ll really enjoy it.

If you enjoyed the show today, please head over to iTunes and leave a review.  We’d love to give you a shoutout on the air next week.


This episode was sponsored by TimeDoctor, a tool which helps you and your team be more productive. Get a 90-day free trial by going to timedoctor.com/bootstrappedweb

[63] Content Consumption to Fuel Our Work

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Here are links to resources we talked about in this episode:

Actionable:

Casual Consumption:

 

[61] What Makes a Podcast Irresistible? w/ Adam Clark

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In this episode, Brian invited Adam Clark on the show to tell him everything we’ve done wrong with our Bootstrapped Web podcast :)

Jordan is off this week, enjoying his vacation, while Brian is left here in the snow and single digit degree weather.

In this episode…

  • How Adam “rebooted” his new podcast and went straight to iTunes “New and Noteworthy”
  • How Adam lands high profile guests and structures (or doesn’t structure) his conversations.
  • How breaking all the “rules” can lead to success in the wild west of podcasting.
  • Adam’s recent course pre-sale and the things he’s learned along the way.

Links

[59] The Dark Art of Product Validation

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Ah yes, idea validation. The mythical ideal we all know that we should pursue before giving ourselves the green light on a new project. Today we talk about different methodologies to follow, and mix in our own experiences to provide you with a handy guide to keep close to your heart the next time a bright, shiny object passes into view.

Check it out:

Updates

Brian’s update:

  • Big Snow Tiny Conf.
  • Thinking about “what’s next”.

Jordan’s update:

  • Last week we talked about Product vs Marketing and where to spend your time, but there’s another little wrinkle we didn’t mentioned – working on the Business – and that’s where a lot of my focus has been. I heart lawyers.

In This Episode…

Known frameworks:

  • Lean Startup – hypothesis then test MVP (Buffer)
  • 30×500 – Sales Safari – easier to find people already experiencing a problem
  • Foundation – Idea extraction and pre-selling

The validation process:

  • Idea (starts internally) – 10% valid
    • Scratch your own itch – WPBids – 37signals (sell your byproducts)
    • See a problem / opportunity to solve it – Restaurant Engine
    • Seeing others succeed in solving a problem – dangerous!
    • Question: Is this the right idea for me to pursue right now?
  • Research – 20%
    • Research potential competitors
    • Early marketing / customer acquisition ideas
    • Question: Is this the right market for me to enter?
  • First conversations – 30% valid
    • Survey your audience
    • If no audience…
      • Cold email campaign
      • Landing page + PPC campaign
    • Question: Do others resonate with this problem/solution? If so, who?
  • Prototype – 40% valid
    • If possible, deliver manually
    • Or develop minimal / focused version 1
      • Based on the key need discussed in early conversations
    • Get it in the hands of early test users (free beta), monitor and get feedback.
    • Question: Do customers actually get value from the prototype?
  • Paying customers – 50% valid
    • See how many of your early test users are willing to become paying customers.
    • Start pitching the product to other first paying customers.
      • Use intelligence you’ve gathered in your early marketing/pitch
    • Question: Is anyone actually willing to pay for this?
  • Sustained value – 60% valid
    • Will customers stick around?
    • Is value consistently being delivered on an ongoing basis?
    • Are there any new objections?
    • Question: Will customers pay repeatedly (2+ months subscription), or will churn be a major issue?
  • Customer acquisition – 70% valid
    • Test repeatable customer acquisition channels
    • Question: Are you able to reach potential customers at scale?
  • Funnel optimization – 100% valid
    • Building predictable revenue streams.
    • Question: Now that it is validated, how do we grow?

Links

 

[58] Product vs. Marketing. Which to Focus on Right Now?

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There’s a never-ending battle between Product and Marketing. Where to focus your time and limited resources? There’s never a straightforward answer, but it’s an issue we all have to address on a daily basis.

This week we’re diving into the subject.

Check it out:

Updates

Brian’s update:

  • Continuing to focus on tweaking my sales funnel. Changed our “middle step” from consultation to register for a live demo (webinar).
  • Updating credit card info on everything.

Jordan’s update:

  • I’m hacking the shit out of my outbound sales process. Very excited to let things run in February and measure along the way and then refine it moving forward.

In This Episode…

The balance between working on the product vs. working on marketing:

  • How do you know the product or the marketing is slipping and needs more attention?
  • How do you justify the investment into product when it doesn’t directly impact sales?
  • Is one more important than the other?
  • Focusing on your strengths vs. investing in weaknesses?
  • How do you cover product or marketing when you don’t have the resources (money, time, skills)?