Welcome to Bootstrapped Web, Epsidoe 81. Today we are giving our updates as both of our businesses are growing and we’re scaling them quickly. We also answer a listener’s question regarding content marketing and converting website visitors to customers.
Brian has been focused on AudienceOps. He talks about the current development of a WordPress plugin, the first of his software tools. It’s a call to action tool that offers a bonus pdf download after receiving a customer’s email address. He will begin to install it on client’s sites and after that will do a release as a stand-alone tool, with a free version and a pro version. Brian is also focusing on plugging holes in any part of his processes, while keeping the quality. He paused all sales and marketing while he could get a handle on things and now he is ready to get back to sales and marketing. Brian will be speaking at the upcoming Microconf Europe held in Barcelona from August 31 to September 1. In mid-September, Brian will head to Norfolk, Virginia to be part of Brennan Dunn’s Double Your Freelancing Conference. Use the coupon code: Brian Casel to get 15 percent off your ticket price.
Jordan is busy moving into the next phase of building a team and separating out the different functions and responsibilities. Jordan started by documenting the whole process and assigning tasks to team members. At CartHook, Jordan is still responsible for converting customers from free trial to paid, but can see where that could change in the future. For the time being, pre sales and onboarding is being handled by one person and after the trial begins it then goes to another team member. Jordan believes the owner should not necessarily be the operator at every level and he needs to spend his time in sales and marketing.
Brian and Jordan then answer a listener’s question on how to convert a site visitor to a paying customer. They break down the steps involved that center around email and providing more content to those on your email list which will put you in the position of authority in your area of expertise and then in a position to convert those on your email list to paying customers.
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