[112] Do Entrepreneurs Get to Have Hobbies? And Other Updates…

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We have an update episode today. We start with the general updates about settling into a new house and keeping up with our newborn kids. We also touch on a subject that any entrepreneur can relate too, how your interests and hobbies get neglected when you run a business. The rest of this episode is a discussion about our adjustments in both AudienceOps and Carthook.

The topics we cover today are:

  • Why Jordan had to pull a previous episode
  • Brian’s attempts to establish a routine
  • Jordan’s impressions of a podcast from The Art of Manliness
  • AudienceOps’ growing team
  • Encouraging more open discussions between team members
  • Carthook’s job opening
  • Meeting the requests and demands of the customer base
  • The process Brian is using to develop a new training program

Resources Mentioned Today:



Art of Manliness Ep. 208

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[111] How to Audit Your Design, UI & UX w/ Jane Portman

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On today’s Bootstrapped Web we welcome UI and UX Consultant Jane Portman to the podcast. Jane helps founders look at their business applications and optimize them for the best customer experience. She has recently written a book called UI Audit.

Today Jane shares with us what her experience with founders has taught her about creating stellar company content. Design and customer experience are key to maintaining a loyal customer base, and together on this episode we explore this subject.

The topics we covered today are:

  • The importance of design and usability
  • When to hire a freelancer
  • When to hire a professional firm
  • The founder’s role in design and usability
  • The 3 big warning signs of poor customer experience
  • The 4 pillars of product strategy
  • Why Jane wrote the book

Jane is offering a special sale code for Bootstrapped Web listeners. Just visit her site UI Breakfast and use the code for $20 off any book package they offer.

Resources Mentioned Today:

UI Breakfast

The UI Audit (use Bootstrapped20 for discount)

Free 1 Hour UI Audit



As always, thanks for tuning in. Head here to leave a  review in iTunes.

[110] Learning to Manage a Team / Launching a New Sales Strategy

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Most people have an issue with managing others. On today’s episode we talk about the process of moving into a managing position. We also give you the listeners an update on our projects and life in general.

We explain how the process of hiring full time positions can be a challenge, and we share our own experiences with the shifts of business.

Points from today’s episode:

  • Jordan’s new productivity strategy
  • Learning how to incorporate webinars in marketing
  • How to ask for advice from peers
  • Hiring project managers for AudienceOps
  • Brian’s blog post “From Solo-Preneur to Manager-Preneur”
  • How to become a manager
  • The levels of managing

Resources Mentioned Today:

From Solo-Preneur to Manager-Preneur

AudienceOps Training Product


Carthook 1 Page Checkout

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[108] Growing Families And Growing Businesses

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We are back in the saddle! We’ve taken some time for family, moving, and we’ve both tried to keep up with the juggling of work and home life. We come back on today’s episode and catch you all up on what’s going on in life and business.

Brian has welcomed his second child and has moved into a new home. To top it all off AudienceOps has really taken off. He has hired his Marketing Tech. He is also onboarding new people regularly.

Jordan will discuss his latest developments in Carthook in a future episode. He and his wife welcomed their third child.

The topics we discuss are:

  • Life with a new baby
  • The growth of AudienceOps
  • Changing from a startup to a “real” business
  • Learning what is your ideal client
  • Jordan’s new product update

Resources Mentioned During Today’s Episode:




DotCom Secrets by: Russell Brunson

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[107] Our Recap of MicroConf 2016

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We discuss our time at MicroConf 2016 on today’s episode. Both of us attended the event and had a great time. The community surrounding MicroConf is loyal and helpful for networking. The conference was at the Palms in Las Vegas this year. It was beautiful accommodations and just a really informative time for us.

Speakers at MicroConf included Patrick Collison, Claire Lew, Hiten Shah, Tracy Osborn, Patrick Campbell, and lots of others.  Everyone brought their own unique story, strategy, or whatever to the table.

We have both had some great success with MicroConf and this year was no different.

The topics we discussed today were:

  • How personal business situations change your focus in the conference
  • How Microconf inspired AudienceOps
  • What we each needed from this conference
  • Improving prices for you and your customer
  • The 4 reasons a product works

Resources Mentioned During Today’s Episode:



Patrick Collison

Claire Lew

Hiten Shah

Tracy Osborn

Patrick Cambell

Steli Efti

Lars Lofgren

Big Snow Tiny Conf.

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[106] Launch Updates, Goals for a New Hire & Optimal Work Environments

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Today is an update episode. We are both expecting additions to our families and we are both launching new products for our businesses. It is an exciting and stressful time, but hopefully all the hard work will pay off.

Carthook is gearing up for a big launch that Jordan hopes will draw the attention of some big clients.

Brian is launching his Landing Page plugin on AudienceOps. He is still hiring writers and trying to create a standard operating procedure for his staff. The Marketing Tech position is still open and Brian is still taking applications, but he’s reaching a point of funneling the pool down to around 10 to 12 great candidates.

We are really eager to see how these launches go and open up some new opportunities for our businesses.

The points for today’s show are:

  • Our daily routines and what’s working for us right now
  • How a standing desk has improved Jordan’s productivity
  • Brian’s hiring process for the Marketing Tech position
  • Brian’s launch strategy for his Landing Page plug-in
  • Jordan’s recommendation of Aaron Zakowski

Resources from Today’s Show:

Landing Pages Plugin

AudienceOps Marketing Tech Job

The Carthook Show Episode 20 Aaron Zakowski

As always, thanks for tuning in. Head here to leave a  review in iTunes.


[105] Crafting Your Sales Process w/ Damian Thompson

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We have guest on the show today. Damian Thompson is a sales coach for Salesability. He is going to walk us through how to build a sales team and just give us practical advice for this crucial step in business growth.

We met Damian at Dynamite Circle – Tropical MBA. His main background is B2B, but he does cover some B2C topics.

The topics Damian covers today are:

  • 2 Big mistakes businesses make when looking for a sales team
  • The process of lead generation and qualification, plus customer acquisition, and attention
  • The Hunter vs. Farmer salesperson
  • Why you should always hire 2 salespeople at a time
  • Important Milestones for the first 6 through 12 months
  • The difference between an Outbound and Inbound lead
  • Why you should always make a Discovery call and a Demo call
  • B2C (business to consumer) vs. B2B (business to business)
  • Tips on how to make sales calls Human 2 Human
  • What your 30 day, 60 day, and 90 day goals should be for a new salesperson

To get in touch with Damian you can visit salesability.co or email him at damian@salesability.co.

We also give a short update for you the listeners:

Brian is settling into his new home and still looking for a Marketing Tech. The link for the Marketing Tech position is below in the resources section. He is also working on his Landing Page plugin.

Jordan is preparing for the upcoming launch of his new product. Preparations have included a marketing site, onboarding, user testing, and blogger outreach. 

Resources Mentioned During Today’s Episode:


Go Fucking Work on Chrome

Dynamite Circle



Restaurant Engine


Aaron Ross

Audience Ops Marketing Tech Position

Audience Ops Landing Pages Plugin

As always, thanks for tuning in. Head here to leave a  review in iTunes.

[104] Updates: A Stealth Launch, A Public Launch, & Hiring for a New Role

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Today is an updates episode. Jordan has a big product launch coming up and Brian talks about a new WordPress plugin and an open position he hopes to fill at Audience Ops.   

Jordan talks about the stress he’s feeling leading up to a product launch integration.  While launches are usually really public, he explains several factors that have kept this upcoming launch under wraps.  The launch will be in a few weeks and he’s now in the sprint mode.  In February,  Carthook saw its biggest month ever in MMR growth, but Jordan is a bit concerned that the pipeline is not as strong for next month and that there may be some churn ahead.  

Brian talks about the upcoming launch of Audience Op’s second WordPress plugin, a landing pages plugin.  He explains it’s an easier and faster way to get a clean and optimized landing page on your site.  He breaks down the features on the plugin which has a planned public launch for mid-April.

Brian is still looking for a Marketing Tech for Audience Ops. He explains that the person hired would be responsible for all the technical work that is the glue in a content marketing strategy. Among other things, this person would create and run PPC campaigns using Facebook ads, handle retargeting ad campaigns, create and test landing pages and create email marketing automation workflows.  Brian explains that he’s having people on the team develop some of the strategy they’re using.  The link for the Marketing Tech position is below in the resources section.


Other topics we cover in today’s episode are:

  • Our topics for our Microconf talks
  • How the TEDx format really works for Microconf
  • The Productize Course

Resources from today’s episode:


Audience Ops

Audience Ops Landing Pages Plugin

Audience Ops Marketing Tech Position



The Productize Course

As always, thanks for tuning in. Head here to leave a  review in iTunes

[103] The E-Commerce Episode

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We haven’t really dove into the e-commerce model, but today we are changing that. Jordan of course is the most versed in this with Carthook, so he’s going to walk us through the process and the options.

For those of you who don’t know there is an “Amazon Gold Rush” happening right now. It is a phenomenon of sellers using the platform to sell goods from a third party and then launch a company site. It is extremely effective and it’s been going on for a while.  There are 4 models  on Amazon right now:

  1. Selling a product on Amazon or Ebay or some other platform and never building a “company.”
  2. Reselling a supplier’s product on a company site.
  3. Selling a private label. Basically you pay the manufacture to create a product line for you.
  4. Developing a brand.

These models have taken off into the stratosphere over the last few years. However we believe the “Amazon Gold Rush” is coming to an end.

We also discuss the fundamentals of e-commerce. Some of the topics we cover are:

  • How to  pick the right product
  • Why software e-commerce is different than a physical product
  • How smart e-commerce owners are marrying the SaaS business model with the e-commerce model
  • Sites that are ideal for e-commerce and how they have shaped the industry

The secret to e-commerce success is all about making choices in a timely manner. Pick the best product for the current market, pick something that can be sold at a profit, and then make that sale into a process so you can do it repeatedly.

As a side note, Brian has a job opening for a “Marketing Tech.” He needs someone who understands PBC Campaigns, Automation Flow, and Market Funneling. Check out the link in the resources section if you are interested!

Resources Mentioned During Today’s Episode:

Audience Ops


Carthook Podcast





eCommerceFuel Podcast

Kurt Elster

Kai Davis

Audience Ops Job Opening for Marketing Tech

As always, thanks for tuning in. Head here to leave a  review in iTunes.


[102] Updates: Remote Company Culture & Bandwidth for Big Customers

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Today we just talk about what comes to mind. There are tons of things happening in our personal lives and tons of things happening in our businesses. Brian has finished his national road trip with his family and is looking for a place to live. Jordan is anticipating the birth of his third child and planning how Carthook is going to affect that time.

Our main topic that surfaced during this episode was how to maintain a great company culture. Jordan says that’s not so much an issue for them because the team is only three people. Brian on the other hand is really striving to create a positive culture since his whole Audience Ops team is entirely remote. The conversation brings up some great strategies for team building and just how to encourage a team mindset.

Other topics that came up this episode are:

  • Carthook will be launching a big project soon.
  • Plans for MicroConf.
  • Brian’s ideas for building a company culture.
  • Refining the process of On-Boarding.
  • Jordan’s stressful week and potential big client.
  • Brian’s incentive system for established employees.
  • Jordan’s lesson about demo pages.

Mentioned in this podcast:


Audience Ops


Status Hero



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